Empack 2015 - Messe Hamburg, Hall A1, Hamburg/Germany, 28 - 29 January 2015

Post Show Report 2014

Here you will find major facts and figures on the Verpackung 2014 and Packaging Innovations 2014.

Our packaging fair has proved again to be the only trade show for packaging solutions in Northern Germany. But alo Packaging Innovations could score with image and exhibitors. The number of visitors has remained stable: large KeyPlayer, as well as important regional companies have visited the fairs.

Read what took place at the fair:  overview of facts and figures

Read Post Show Report 2014

Read what took place at the fair 2014:  overview of facts and figures

Read Post Show Report 2014

Previous show edition


Read Post Show Report 2013 (in German)

Exhibitor testimonials

 "With regards to both, visitors' quantity and quality, 'Verpackung 2014' turned out to be a positive surprise to us. Primarily, there were decision-makers around, looking for concrete solutions. With the presence of all market-relevant packaging industry branches, the fair features a perfect mix of participants. To our company, this event proved to be a very good regional alternative in the north to the 'Fachpack' at Nuremberg. We immediately booked a well-positioned stand for 2015 then and there."

DS Smith Packaging B.V.

"As a first-time exhibitor at the 'Packaging Innovations' we were pleasantly surprised. The exhibitor portfolio was versatile with all special fields present. The trade visitors, shining with expertise, displayed great interest. Upon making our way back home we carried with us two contracts with new firm customers and a great number of fresh contacts. All in all, a totally fitting atmosphere on this fair."

 Joachim Binder, Leser GmbH

"To us, being a start-up, the 'Packaging Innovations' proved an excellent opportunity to make new contacts. We were able to put across our ideas to packaging-excited people of various industries – it couldn't have gone any better for us. We will be back next time, outtalking the Hamburg locals in their northern dialect."

Sandra Tennemann und Laura Haberkorn, LOOK & LIKE – all about packaging trends


"On the 'Packaging Innovations 2014', everything was just right for us: a fair in relaxed and informal surroundings with a feel-good and almost familiar atmosphere. Our complete satisfaction with the quality of visitors is manifested in the great number of promising contacts we were able to make. We were particularly pleased to meet professionals from advertising agencies and end customers on this fair. We have already booked for 2015, looking forward to a 'creative platform'."

 Winter & Company GmbH

"For the 'PrintCity Allianz', the fair was a great success. Particularly the quality as well as the vast number of in-depth discussions with designers and brand owners have surpassed our expectations. The topic 'Value Added Packaging' keeps gaining ever increasing importance in our dynamic market."

Rainer Kuhn, Manager, PrintCity GmbH + Co. KG



A few numbers and statistics

48% of visitors were decision makers

23% — yes, decisive

25% — yes, crucial

52% — no, I am not involved


41% of decision makers plan to invest in the next 6 months

41% — yes

59% — no


35% of visitors plan to invest even more than 30.000 Euro

27% — over EUR 40.000

8% — EUR 30.000 - EUR 40.000

19% — EUR 20.000 - EUR 30.000

25% — EUR 10.000 - EUR 20.000

21% — till EUR 10.000


Visitor industries:

13%  Packaging industry

8%  Food and beverage industry

6%  Wholesale and retail

4%  Finished steel industry

5%  Service

4%  Trading and Shipping

4%  Paper and cardboard

3%  Printing and Publishing

4%  Chemical Industry