Seminars 5 September

Wednesday 5th September

Live Experience Stage

The seminar program will be updated soon. Stay tuned!


Rod Davidson kuva

"MICE and EVENT - new tips to work together properly"


Rob Davidson, Managing Director, MICE Knowledge


Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the meetings and events industry.

His main areas of expertise are conferences and incentive travel, and he has written seven books on these themes, including his latest publication, Marketing Destinations and Venues for Conferences. He also regularly writes articles for the professional meetings industry press, including Conference News. He has carried out research projects for a number of major organisations including the Poland Convention Bureau, the Ireland National Tourism Development Authority, and the Society for Incentive Travel Excellence. Since 2002, Rob has been employed on a consultancy basis as Industry Analyst by Reed Travel Exhibitions, for whom he carries out ongoing research into business events developments in Europe, The Middle East and China. At ibtm world in Barcelona each year, he launches his annual Trends Watch report on trends in the global meetings and events industry.

He is regularly invited to speak at international conferences on themes linked to business events, in particular to present the results of his ongoing research into conference industry trends. Rob also teaches as a Visiting Professor in five European universities, where he educates and inspires Events Management and Tourism Management students every year.

In 2015, he was awarded a Doctorate from the University of Greenwich for his thesis, entitled ‘Technological and Demographic Factors as Agents of Change in the Development of Business Events’.

In 2016, he won the Best Conference Speaker award at the Global Event Awards.

In 2017, he was awarded the Lifetime Achievement Award at the IBTM WORLD exhibition in Barcelona.


Jan Gemrich kuva

"How to understand your client?"


Jan Gemrich, Partner, Foccus Design


Jan has worked as marketer for over 6 years in Google in Prague, London and Toronto. He worked on various projects including Google+, AdWords, Google Play Music and he was responsible for launch of Google Hardware program in Canada. He is currently co-owner of Foccus Design, agency that helps large corporation launch new ideas and startups.

Jan has spend 6 years in the seat of a client, working with dozens of agencies that tried their best to understand him. His position suddenly change by starting his own company. He is serving his clients, trying his best to understand their needs and wants. So HOW can you best understand your client?


Pauliina Jämsä kuva

"Is collaboration a new model?”


Pauliina Jämsä, Global Senior Online Marketing Manager, Siemens | Speaker, Stand up Comedian, Executive Coach

Global mobile & digital experience across silos and borders. Finding new, innovative processes and technologies to ensure all parts of the external ecosystem are fully integrated with each other, enabling conversations on and offline, empowering countries by giving strategic digital & localization advice, sharing knowledge with shareholders to help them see things from a different perspective, constantly looking for ways to use new channels or new technologies such as AI to maximize the performance and to improve user experience.


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"Event technologies and the latest trends in Northern and Western Europe:"

The latest technological trends can improve your event and help you stand out from the crowd. Give your event a competitive edge with these 10 tech trends. Dr. James Morgan (UK) and Aivar Laan (Estonia) give us 10 key trends in Western and Northern Europe.

James Morgan, Founder, Event Tech Lab
Dr. James Morgan has been marketing and producing events since 1989. He is a Senior Lecturer in Events at the University of Westminster, London and the Founder of Event Tech Lab, a partnership community for event technology start-ups, developers, event professionals and investors. He is also Founder of event crowd sourcing platform SharedXP. As a respected speaker, writer and industry commentator, James has judged industry awards internationally and is passionate about educating the event professionals of the future. He was named as one of Eventbrite’s Top 100 Event Professionals in 2017. He was also voted one of 20 Industry Changemakers by the US publication Meetings Net magazine in 2017.

Aivar Laan, Founder and CEO at Festivality
One of the key pioneers of professional Baltic event marketing since mid-1990s. Live events veteran, 20+ years in the industry, more than 2000 events produced and promoted from corporate to music and film festivals in the Baltics, Nordics and CEE region. 
Now on a mission to digitize the event industry with data-driven mobile technologies.


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How to become international? 10 tips from each of the agency on how to work abroad or with international agencies and clients

A few key tips from agencies who have started to work internationally. What should you keep in mind? How can you prove you are able to satisfy your client? How to be ready to work in other countries?

Agencies on stage: Blue Drum, Royal experience, Meduza.events, Woltti group, Allegro agency


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"Clients session: events of the future."

Digital or Live? Hybrid or Agile? So many focuses we have to keep in mind! What are the key demands of corporates in 2018/19? What do they search and ask for?

Key tips on how to collaborate with your clients in 2018/19.


Johanna Jäkälä, Marketing Director, Finnair
Sanna Tienari, marketing Manager, Clarion