coop – Naturaline Men
Irrespective of the fact that young men are increasingly paying more attention to their appearance, men's cosmetics are all the trend now. Brought on by a generation of beard-wearing hipsters who spend a great deal of their time every day on beard grooming, creams and lotions are a must. The new men's product line from Naturaline Cosmetics which we graced with an extremely puristic design serves to enlarge the range by a further line. Increasing Naturaline's basic range by one Men line presented a challenge. However, we were successful in retaining the character of the existing product line. The illustration was re-drawn for the Men line and underscores the link with nature. In a free, abstract way, the lines are reminiscent of tree bark.