Exhibitor catalogue

MCH Messe Schweiz - Zürich
Zürich, Switzerland
11 - 12/04/2018

Exhibitors

Karl Knauer KG

Karl Knauer KG

P26

77781 Biberach
Germany
www.karlknauer.de

Our core competences are innovative packaging, advertising media and gift packaging made from paperboard, corrugated cardboard and paper. We are one of the leading suppliers in this area and combine a broad range of know-how and a high degree of specialisation. Our customers, from brand-name product and service industries throughout Europe, benefit from our multifaceted expertise as much as they do from our vertical integration. In this way, we are able to develop individualised complete solutions in the area of packaging and sales promotion providing our customers and their products with an effective POS appearance.

Products

Product news

  • Karl Knauer presents "HiLights" at the Packaging Innovations fair in Zurich

    Innovation, inspiration, advanced knowledge: When the packaging industry comes together at the "Packaging Innovations" fair in Zurich from 11 – 12 April 2018, there are bound to be plenty of surprises in store. The who's who of the packaging industry will hold presentations at the international exhibition to show which topics branded companies will be dealing with in the future. Karl Knauer is regarded as one of the great innovators of the industry and will present its top innovations in the fields of "Luminous Packaging" as well as "Food Packaging Innovations" in Hall 6, Stand P26.

    Printed electronics with spectacular effects

    Multi-award winning and certainly on display in Zurich: the integration of printed electronics in packaging and branded goods. "HiLight – smart LEDs®" is an innovation by Karl Knauer which – being a minimalist creation – sustainably integrates light into any paper, cardboard or corrugated cardboard product in an aesthetic, functional and affordable way. This technology has some spectacular results. Latest example: The particularly exciting promotion of PepsiCo (USA) on the occasion of the global premier of "Black Panther", with its luminous packaging of "Brisk" ice tea, caused a lot of hype with key influencers to watch the blockbuster.

    "This project goes beyond anything we have ever developed and produced", says Martin Glantz, whose roles include head of marketing at Karl Knauer, about the unusual project. "Together with PepsiCo and Marvel Studios, we ignited an unprecedented firework of the art of refinement in a network of strong partners such as "buch exklusiv" and "Highlight Media"".

    Anyone lucky enough to see the packaging in Zurich will immediately understand this enthusiasm. Based on the newly developed HiLight – smart LEDs® technology, a spectacular ultra-thin light installation was integrated into the three rear walls. By pressing the Black Panther logo, the light show starts in five separately-controlled zones, which can be restarted at any time and which perfectly reflects the magic of the film.

    Coca-Cola launches a shining label

    Also on display in Zurich is an exquisite technical revolution for Coca-Cola, which, among other things, has already awed expert juries of the German Packaging Award 2017 and the Gift Award 2018 – and at the same time ushered in a new era of brand staging at the point of sale (POS). Printed, flexible organic light-emitting diodes (OLEDs) impressively show what is possible today thanks to OLED printing: Brand presentations at the POS that magically attract all the attention while being completely sustainable and environmentally friendly. After all, OLED technology is considered the sustainable, smart, green revolution in the packaging industry, because the elements used are recyclable and can easily be disposed of according to statutory requirements. Even composting is possible.

    Bright future for the food industry

    In a few years, using OLED technology, it will be possible to even print displays on thin paper, on which video content can be played. There are no limits to the imagination for using OLED finishing: From packaging, labels, displays, to ads in magazines or on advertising media – for countless areas of application and endless variations, using OLED technology, messages can be impressively presented. The fantastic prospects for the POS of tomorrow should bring a sparkle to the eyes of many marketing executives.

    Always on trend: Sustainability

    Sustainability is always a hot topic in the food sector. Packaging is become increasingly more environmentally friendly and safer – cleanliness, freshness and integrity are a must. In addition, they promote the additional value in the brand image with unprecedented variety and creativity: Intuitive opening, dosing and re-closing, new forms of innovative product presentation and the use of new and sustainable materials are what the product development departments in the packaging industry are working on. "We are constantly designing groundbreaking solutions for food and agricultural packaging made of cardboard, which have proved to sustainably promote sales successes. Hereby, we heavily rely on our innovative strength and look forward to exchanging views with visitors and experts in Zurich", says Martin Glatz, highlighting the trade fair presence of his company.

    www.karlknauer.com

  • PepsiCo/Marvel Studios: Black Panther packaging stages the worldwide movie launch

    When the US-American Marvel Studios launched their new blockbuster "Black Panther" world-wide on 15 February, a package played the lead role: With a particularly exciting promotion in the shape of a spectacular package for Brisk Iced Tea, sponsor PepsiCo (USA) pitched the event to the opinion leaders. Designed to perfectly match the look & feel of the cult movie, the packaging showcases the "Black Panther character" with all the senses. The company Karl Knauer, packaging specialist with headquarters in Biberach/Germany, produced the package that is worthy of an Oscar.

    "This extraordinary project tops everything we ever developed and produced before," says Martin Glatz, Head of Marketing at Karl Knauer. "Together with PepsiCo and Marvel Studios and supported by a network of strong partners, such as "buch exklusiv“ and "Highlight Media", we set off a firework of finishing techniques."

    Everybody who gets the chance to see the package will immediately understand Martin Glatz's enthusiasm: Produced in a 3D printer with high-end finishing, a can of the PepsiCo brand "Brisk" designed to look like the movie hero "Black Panther" is set up on a small "stage" with side parts that fold out, making it resemble the interior of their hi-tech stealth ships. The surprising stage effect occurring when the all-black packaging is opened was created by means of embossing in all facets, 20 seconds of light choreography, and sophisticated folding mechanisms.

    Illumination orchestration with HiLight-smart LEDs® technology
    Obviously, you need plenty of technology and know-how to implement this marvel. This is why Karl Knauer, known as the innovator of the industry, was awarded the contract: Implemented with the newly developed and patented HiLight-smart LEDs® technology, a spectacular illumination orchestration in the form of an ultra-thin layer was integrated in the three rear walls. When the Black Panther logo is pressed, the light show starts in five separately controlled zones. The light show can be re-started at any time and gives a perfect taste of the magic of the movie.

    The robust packaging which contains high-quality rigid box material, finished with 3D UV paint on uncoated paperboard, provides a touch and feel that perfectly represents the native setting of “Wakanda” in the movie. In terms of appearance and functionality, the technically fully mature package is a treat.

    As a bonus, a replica of the characters prized Kimoyo beads are included, packaged in high-finish rigid box material with a laser-cut styrofoam bed.
    Additionally, the entire set is also environmentally friendly! The batteries can be removed from their easy-to-open compartment and disposed of properly, or exchanged for continued enjoyment of the illumination. "The illuminated Black Panther package is unique in all aspects. I reckon that it will become a highly coveted object immediately, and will certainly be a sought-after collector's item," says Martin Glatz.

    www.karlknauer.com

  • Karl Knauer KG wins Promotional Gift Award 2018 for illuminated Coca-Cola label

    A technical revolution for Coca-Cola delighted the expert jury of the Promotional Gift Award 2018 – and incidentally heralded a new era of brand staging at the point of sale (POS). The packaging specialist Karl Knauer and their partner Inuru GmbH were awarded a prize for the illuminated label in the category “Refinement technology”. The innovative technology was developed and patented by Inuru. The printed, flexible organic light emitting diodes (OLEDs) impressively show what is already possible thanks to OLED-printing: Brand presentations at the POS which magically attract attention and at the same time are completely sustainable and environmentally compatible.

    Organic light emitting diodes refine the packages of the future
    The prototype of the illuminated label was jointly developed by the Karl Knauer KG and the Inuru GmbH by order of Coca-Cola. When pressing a printed “Play” symbol, the label starts to shine. The light effect is so strong that it catches one’s eyes even in bright daylight.

    OLEDS are only a few nanometres thick, self-radiating, planar light sources consisting of organic semiconductors. They are fully printed with all electronic components, including batteries. The benefit: Compared to electroluminescence the OLEDs are 100-500 times brighter, however, require only a fraction of the energy and can be used cost effectively even on heavily arched surfaces.

    Green revolution: produced in a sustainable way and 100% recyclable
    In the packaging industry the OLED technology is regarded as a sustainable smart, green revolution, because the elements used can be recycled and easily disposed of in accordance with the legal requirements. Even composting is possible. Thanks to the thin design only a minimum material input is required, which can be recycled through recovered paper.

    The future is bright:
    In just a few years this OLED technology will even enable displays to be printed on thin paper, on which video contents can be played. Another revolution for the entire communication sector and brand staging! Ideas for the use of the OLED refinement are unlimited: From packaging, labels, stand-up displays through to newspaper ads or on advertising material – messages can be impressively staged for numerous applications and a vast number of variations with the OLED technology. These great prospects for tomorrow’s POS should make the eyes of the marketing sector beam.

    www.karlknauer.com

  • Karl Knauer Group positions itself as “Expert in Food Packaging”

    Certified “Expert in Food Packaging”: Since the end of September the Karl Knauer KG has been BRC certified at the business location Biberach/Baden. Previously this applied only to the plant in Neuenstein. The BRC Global Standard specifies quality and safety requirements for packaging and packaging materials to ensure their safety for the intended use and the packaged goods. Especially in the food industry this standard is demanded by now. Compared to the standard ISO 22000 even narrower criteria are applied. The Karl Knauer Group is thereby positioning itself even better as an expert in the food packaging sector now.

    Utmost importance attached to food safety
    Karl Knauer has already placed great emphasis on hygiene, quality and safety standards in recent years. Since 2010 Karl Knauer has been certified in accordance with ISO 22000. Now the previous certification has been extended and supplemented by the new BRC standard. In addition to the IFS Food Standard, the BRC standard, developed by the British Retail Consortium (BRC), is one of the most widely used food standards. It requires, for example, that all base materials used are traceable and that wearing perfume, aftershave and artificial nails in the production is not allowed. There are more stringent requirements for the regular cleaning of walls, floors, ceilings and pipelines. Strict requirements also apply to the use of wood, which, for example as a worktop, must be absolutely clean and splinter-proof. The documentation of the use of knives is also mandatory in order to prevent splinters of broken cutting tools from entering the product. The BRC standard does not only apply to the food sector, but also to packaging of consumer goods and care products. In England, the corresponding certification is a prerequisite for the placement of products on the market.

    Karl Knauer Group with new “Expert in Food Packaging” power
    The Karl Knauer Group can now produce food packaging compliant to the BRC standard at two business locations in Germany. Above all, the customers of the packaging specialists benefit from this increased flexibility. Because the food packaging expertise of the location in Neuenstein (formerly HEPACK GmbH) perfectly joins hands with the experience of the Karl Knauer KG in Biberach: Refinement expertise, material expertise and a high level of innovative power coalesce with many years of experience in food packaging. This combination will result in completely new products and innovations.

    www.karlknauer.com

  • Karl Knauer KG has been awarded the German Design Award 2018

    The Karl Knauer KG, together with their partner INURU GmbH, has been awarded the German Design Award 2018 for the category "Excellent Communications Design". The award-winning product is a label for the Coca-Cola brand. The label is illuminated with printed OLEDs. This innovative technology was developed and patented by INURU. As a partner, the Karl Knauer KG uses their 10-year smart packaging know-how to develop various products together with INURU and exclusively supports the sales of this trend-setting innovation by INURU.

    "HiLight – printed OLEDs" – The future of packaging
    Labels and packaging with printed OLEDs are ingredients the packaging of tomorrow needs to be endowed with. The printed, flexible and organic light-emitting diodes allow for an extraordinary brand staging at the POS and are thus the next technical revolution in smart packaging. Only a few nanometres thick, self-radiating and plane: printed OLEDs consist of organic semiconductors. They can be used even on extremely concave surfaces and can be manufactured at low cost. The energy self-sufficient OLEDS will radiate several weeks, for instance with integrated printed batteries or photovoltaic elements.
    In future, this new technology can be used to equip packaging, displays and POS materials with animated pictures, logos and texts. In future applications, the light effect will even be activated without touching: The customer approaches the shelf and the package begins to shine.

    OLED: A green revolution
    Despite their technical performance, the OLEDs are completely sustainable as they are recyclable and can easily be disposed of in accordance with legal requirements.
    The label for Coca-Cola is a prototype; its light effect is activated with the play button: The Coca-Cola logo will light up and unfold its effect even in bright daylight.

    Next step: Printed OLED displays
    The next revolution is already in planning: In a few years, it is to be possible to use OLED technology printed on thin paper as display that can even play back videos. This opens up a huge creative potential for brand staging at the POS.

    German Design Award
    For many years, the German Design Award has awarded prizes to innovative products and projects, their manufacturers and designers who are breaking new ground in the German and international design scene. This is guaranteed by the top-level international jury. The German Design Award discovers and presents unique design trends: a form of competition that advances the design-oriented economy.

    www.karlknauer.com

  • Karl Knauer KG is a carbon neutral company

    Karl Knauer KG works one hundred per cent carbon neutral. Recently, the Climate Initiative of the Print and Media Associations confirmed that the business of the packaging expert is carbon neutral. Being one hundred per cent CO2 neutral, i.e. having zero carbon footprint, means that a company's energy balance is fully compensated for. Karl Knauer KG's commitment to sustainability has been known for many years, and was awarded several prices last year: the PSI Sustainability Award in the categories "Environmental Excellence" and "Sustainable Company of the Year 2016" as well as the nomination for the Print and Media Award 2016 in the category "Environmentally sound print company".


    Certificate "Carbon neutral company"
    To get the "Carbon neutral" certificate from the Climate Initiative, a company must meet certain preconditions. Karl Knauer KG fulfils the requirements for Scope 1 and Scope 2. This means that the company compensates for all direct emissions such as combustion emissions in the company, vehicle fleet, and evaporation emissions due to chemicals, as well as for all indirect emissions from bought-in energy, current, remote heat, and remote forces.

    Compensatory measures
    For the compensation of its energy balance, the packaging expert Karl Knauer participated in the "Efficient Cook Stove Programme Uganda". Its goal is to replace open-fire cooking by closed stoves. This reduces wood consumption and protects the local forests. Other benefits are the more efficient use of fuels and the reduction of the flue gas burden on the local population. Since the stoves are manufactured regionally, the local trade is supported as well. With the help of this project, the company can fully compensate for its carbon footprint, meaning that it works one hundred per cent carbon neutral.,

    Certificates and further measures
    Karl Knauer KG is certified pursuant to the environmental management standard ISO 14001. As a packaging manufacturer, Karl Knauer KG's basic material is cardboard, corrugated cardboard, and paper. At the customer's request, the material used can optionally be fully sourced from exemplary forestry which is environmentally compatible and socially acceptable. Karl Knauer KG can guarantee this because it is a member of the Forest Stewardship Council (FSC®) programme and the Programme for the Endorsement of Forest Certification Schemes (PEFC™).

    Beyond this, the packaging experts support the fight against the climate change by a range of other measures. Thus, Karl Knauer KG procures its entire external power supply from 100% regenerative sources and even covers a parts of its energy requirement through its own photovoltaic installations. Another key point is material efficiency. Smart designs ensure the optimum utilisation of the material. In particular via lean-management activities, the company achieved a significant reduction of tooling times and thus of the entire amount of cardboard used.

    Waste from production is first separated and then processed as appropriate. In their own in-house waste treatment facility, the company presses PE films and cutting waste separately before the material goes to the cardboard and plastic industry for further processing.

    At a customer's request, the specialists of Karl Knauer KG will be happy to advise you on alternative ecological packaging, such as cardboard from agricultural waste, or grass cardboard.

    www.karlknauer.com

  • Karl Knauer KG wins the 2017 German Packaging Award

    For the sixth time in succession, the German Packaging Award 2017 has been bestowed on Karl Knauer KG. In the category "New material", the jury of the German Packaging Award bestowed a prize to an OLED label by Karl Knauer KG for the Coca-Cola brand. The label was realised by means of the Karl Knauer technology "HiLight - printed OLEDs". The packaging specialist has designed the label together with Inuru GmbH.

    "HiLight – printed OLEDs" – The future of packaging
    Labels and packaging with printed OLEDs are ingredients the packaging of tomorrow needs to be endowed with. The printed, flexible and organic light-emitting diodes allow for an extraordinary brand staging at the POS and are thus the next technical revolution in smart packaging. Only a few nanometres thick, self-radiating and plane: printed OLEDs consist of organic semiconductors. They can be used even on extremely concave surfaces and can be manufactured at low cost. The energy self-sufficient OLEDS will radiate several weeks, for instance with integrated printed batteries or photovoltaic elements.
    In future, this new technology can be used to equip packaging, displays and POS materials with animated pictures, logos and texts. In future applications, the light effect will even be activated without touching: The customer approaches the shelf and the package begins to shine.

    OLED: A green revolution
    Despite their technical performance, the OLEDs are completely sustainable as they are recyclable and can easily be disposed of in accordance with legal requirements.
    The label for Coca-Cola is a prototype; its light effect is activated with the play button: The Coca-Cola logo will light up and unfold its effect even in bright daylight.

    Next step: Printed OLED displays
    The next revolution is already in planning: In a few years, it is to be possible to use OLED technology printed on thin paper as display that can even play back videos. This opens up a huge creative potential for brand staging at the POS.

    The German Packaging Award
    The German Packaging Award is bestowed once a year under the auspices of the Ministry of Economic Affairs and Energy. This prize is awarded every year by the German Packaging Institute (dvi) for innovative and creative packaging ideas. The award addresses designers and developers, manufacturers and users of packaging solutions and machines as well as the industry’s young talent. Winners of the packaging award automatically qualify for the World Star of the World Packaging Organisation (WPO).

    www.karlknauer.com