Symposium 12 April 2018

MCH Messe Schweiz - Zürich
Zürich, Switzerland
11 - 12/04/2018

Symposium on Packaging Marketing and Brand Management

Future of Packaging – Packaging with a future

In 2018 Easyfairs  will launch a new symposium especially for marketing professionals, brand owners, product managers and business decision-makers. Whether its purpose is just for protection during transport or as brand ambassador and conveyor of messages, packaging faces major challenges. Besides the fact that new commercial formats like online shopping necessitate adaptations to the requirements, increasingly heterogeneous shopping habits and the latest trends and innovations in technology call for flexibility and new ways of thinking. 

Such topics can really only be tackled in an interdisciplinary forum. Success comes through teamwork and knowledge sharing, as well as courage and creativity. To be held at the packaging industry’s 2018 annual meeting, with its central theme of «packaging for the future», this symposium connects the dots between the most important advocates on this topic: On 12 April 2018, a variety of brand experts and accomplished professionals will present their experiences and case studies featuring famous and lesser-known brands. This symposium is a must for anyone who wants to be prepared for the challenges that lie ahead. A small step with great impact.


Order your incentive package now for yourself and your clients

We give you the opportunity to acquire an "incentive package" for you and your current or potential clients and thus visit the trade fairs and the specialist conference in company.

The incentive package includes:

  • Admission to all fairs
  • Parking Ticket
  • Participation in the symposium
  • Food & drinks
  • The latest edition of the book "Pentawards Packaging Design" from Taschen Verlag

Price: CHF 195.-

Take advantage of this unique opportunity and visit this industry event in Switzerland. Take the chance to get together once a year directly with all players of this still exciting topic.

Thursday, 12th April 2018: Program

8am - 9am

OPENING & BREAKFAST BUFFET


9am - 9.15am

WELCOMING AT THE SYMPOSIUM BY SCHAFFNER & CONZELMANN AG

Jean Jacques Schaffner, Mitbegründer Schaffner & Conzelmann AG - Pentaward winner 


9.15am - 10.15am

«DARF VERPACKUNG SICHER & STYLISCH SEIN? - BEST PRACTICE AUS DER ONLINE-WELT (DE)»

Uwe Streiber, Leiter Verpackungsmanagement ZALANDO

Verantwortet das Verpackungsmanagement der Zalando SE, Berlin und ist als Business Lead Buyer für die Beschaffung von Verbrauchs- und Verpackungsmitteln sowie als Projektleiter für die Entwicklung zukünftiger Verpackungsstrategien verantwortlich. Nach Abschluss seines Masters of Engineering in Verpackungstechnik / Packaging Technology an der Beuth Hochschule für Technik, Berlin war Uwe Streiber als Verpackungs- und Prozessingenieur bei der MSP GmbH, Köln und bei der DeutscheMTM-Vereinigung e.V., Hamburg tätig, bevor er 2015 im Verpackungsmanagement von Zalando SE begann.


10.15am - 11.15am

«PENTAWARDS. THE NEW BENCHMARK IN JUDGING PACKAGING (EN)»

Anna Lukanina, Managing partner Depot WPF - Pentaward winner 

Has over 15 years of successful experience in the sphere of brand design. In 2002, she joined the team of Depot WPF. Currently Anna Lukanina holds the position of its managing director and partner. She joined the executive committee of the European Packaging Design Association – the EPDA in 2008 (at the time it was known as the Pan-European Association of Brand Design) and was president of this organization from 2011 to 2013. She has been vice-president of the EPDA since 2013. She won an award at the Kotler Awards 2014 for achievements in the field of marketing and advertising in the category 'Branding'. In 2014, Anna Lukanina won the national «Media Manager of Russia» award. Since 2014, Anna Lukanina is managing GLBA Moscow (Depot WPF is a part of Global Local Branding Alliance (glba)).


11.15am - 12.15pm

«UND ES GIBT SIE DOCH – TRENDS IM VER­PACKUNGS­DESIGN (DE)»

Jean Jacques Schaffner, Mitbegründer Schaffner & Conzelmann AG - Pentaward winner 

Ist Mitbegründer des Unter­nehmens Schaffner und Conzelmann. Seit über 40 Jahre konzentriert sich seine Tätigkeit auf stra­tegische Beratung und auf die Konzeption der umzusetzenden Kommunikations­aufgaben. Zudem leitet er das haus­eigene Foto­studio, schreibt Texte, Vorträge und Artikel und ist Mit­glied vieler inter­nationaler Designjurys. Er sieht seine Haupt­aufgabe in der konstanten Innovation und gilt als „Enfant Terrible“ der Schweizer Design­szene.


12.15pm - 1.15pm

LUNCH BREAK & NETWORKING


1.15pm - 2.15pm

«CREATIVITY IN A CONNECTED WORLD – A FOCUS ON FOOD PACKAGING (DE)»

Silvija Graf Coric, Strategy Director ARD Design - Pentaward winner 

Is passionate about Food! After receiving her Master Degree in Nutrition from the Technical University of Munich, she started her Business career in the worldwide leading Food Company – Nestlé. 20 years in different Marketing roles enabled her to acquire a solid experience in long-term Brand Strategy, consumer-oriented Brand Building and successful Brand Development for local as well as for global brands. After gaining her experience at Nestlé, she joined ARD Design Switzerland on the executive board of directors in 2015 as Strategy Director. ARD Design Switzerland is a Swiss based Design Agency focusing on Food Brands successfully since 30 years. She sees her role as the bridge-builder between Strategic Thinking and Creative Design.


2.15pm - 3.15pm

«TRANSFORMERS! NEUE HERAUS­FOR­DERUNGEN FÜR MARKEN UND VER­PACKUNGEN IM ZUGE DER DIGITALEN REVOLUTION. (DE)»

Uwe Melichar, Partner Packaging Factor Design GmbH & CO. KG - Pentaward winner 

1968 geboren, studierte Kommunikationsdesign an der Muthesius-Hochschule in Kiel und gehört seit 1995 zu der Markenagentur FACTOR. Seit 1999 ist er geschäftsführender Partner und hat seitdem viele ausgezeichnete Projekte realisiert. Er ist Leiter des Packaging-Bereichs und hat bereits Projekte für adidas, Bosch, C&A, Gardena, Omron und Phonak realisiert. Mit seinem Team entwickelt Uwe Melichar Verpackungen und Kommunikationsmittel für Auftraggeber in Japan, Russland, China, den USA und verschiedenen europäischen Ländern. Er war als Dozent an verschiedenen Hochschulen tätig, z.B. an der Hochschule Augsburg, ist Mitglied im Type Directors Club New York und zudem Vorstandsmitglied der EPDA (European Packaging Design Association).


3.15pm - 4pm

APERITIF & NETWORKING