Pond Design, Anna-Karin Trydegård, CEO, Senior Client Director & Martin Ask, Senior Graphic Designer
Five creative mindsets to avoid bland design!
We all know great and powerful design when we see it. Powerful design evokes emotions – you feel happy, strong, curious, inspired... Powerful design creates movement – a reaction and action. But let’s be honest. Powerful design - or meaningful design as we would like to call it - is not as frequent as we want it to be. How come? Is it because of lack of time? Or energy? No clear purpose or creative height? Organizational challenges or budget restrictions? In our speech we’ll share five creative mindsets for meaningful design, which jobs to be done and how to do it.