Programme 2 october

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ON THE STAGE »

As always, we present a highly up-to-date and inspiring program. Our ambition is to boost you with as much new knowledge as possible in two days to give you the best tools for you to develop your business.

And the best? The entire program is free of charge, something we are very proud of!

9.00 am - 9.45 am Empack stage

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DAVID KATZ. Plastic Bank

CEO.

The plastic fight. Plastic Bank fights ocean plastic and alleviates extreme poverty by empowering disenfranchised communities to turn pollution into wealth. Collected plastic can be exchanged by local residents for rewards such as cash, school tuition, healthcare, and insurance. Read more here

10.15 am - 11 am Empack stage

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PANEL DEBATE. Choose the right material

Moderated by Packmarknaden. 

Leif Nilsson, SPIF. Sara Bergendorff, Returpack AB. Einar Ahlström, FTI. The debate will be held in swedish.

11 am - 11.30 am Pentawards

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Identity Works /Marie Rudolphie / COO & Strategic Director & Kronan Apotek / Emelie Friis / CMO/Marketing Director

Designing a pharmacy brand for a healthier life

Ten years after the deregulation, the Swedish pharmacy market is highly competitive but not very differentiated. Many brands fight to be the most trustworthy and most consumer oriented alternative. In this setting, how do you create a distinct brand consumers actually like and wants to be loyal to? 

Emelie Friis at Kronans Apotek early on recognized the value in investing in branding and design, using the private table offering as a brand-unique asset. In the same way, a new brand identity was developed together with IW and implemented across 328 pharmacies. 

Listen to the challenges and thoughts behind the work from Emelie and Marie. It will be a happy-pill!

11.30 am - 12 pm Pentawards

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Mars Wrigley / Richard Walzer / EMEA Head of Design

Distinctive Brand Codes

A brand is more than just a logo stamped on a pack, a commercial mark as proof of quality, but rather a brand is made up all multiple elements that together hold deeper significance. In order to build distinctive brand experiences, it’s imperative that you understand the brand’s distinctive codes.

12.30 pm - 1 pm Empack stage

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KLAS CULLBRAND. Chalmers industriteknik

Director Circular Economy.

Circular economy. Circular economy is the vision of a sustainable future where concepts such as reuse, sharing and service are absolutely central to corporate business models. Seminar will be held in swedish. 

1 pm - 1.30 pm Logistic stage

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PER LJUNGBERG. Svensk Digital Handel

VD.

Faster, closer and more sustainable deliveries. The seminar will be held in swedish.

1.30 pm - 2 pm Empack stage

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PANEL DEBATE ABOUT LABELING. 

Grafiska Företagen.

What does the label say about the brand? Debate will be held in swedish.

1.30 pm - 2 pm Pentawards

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Mikael Selin Design Studio AB / Mikael Selin / Founder

2 pm - 2.30 pm Pentawards

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Jonas Andersson & Linus Ostberg/ Managing Director & Creative Director Brand Union

The change of our communication landscape will have fundamental change on how brands tell their story’s, from the packaging to Tiktok. For design agency this means a major shift where packaging and its assets is the central core of the brand story, the scene for ideas, stories, possibilities of and the most vital piece of the brand communication.

2.30 pm - 3 pm Logistic stage

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SARA ALI. Hövding

Digital Marketing Manager

How to shine on social mediaThe seminar will be held in swedish.