Pentawards Conference & Winners’ Exhibit


The Pentawards at Packaging Innovations Stockholm

Established in 2007, the Pentawards is the first and most prestigious worldwide competition, devoted exclusively to packaging design in all of its forms. 

Each year, packaging from around the world is judged by an international jury of 15 highly respected designers, packaging design directors and marketing chiefs from major global brands. 

With the 2019 Pentawards winners being revealed just a few weeks before Packaging Innovations in a glittering gala in London, we are excited to be giving you a world exclusive first look at the globe’s most impactful packaging designs.

Not only that, but through an exclusive partnership with the Pentawards, we are delighted to bring you a conference programme featuring a rare line-up of packaging superstars ready to educate and inspire you that you simply can't see anywhere else!


11:00 - 11:30 Kronan Apotek, Emelie Friis, CMO, Marketing Director & Identity Works & Marie Rudolphie, COO & Strategic Director

11:30 - 12:00 Mars Wrigley / Richard Walzer / EMEA Head of Design

13:30 - 14:00 Mikael Selin Design Studio AB / Mikael Selin / Founder

14:00 - 14:30 Brand Union / Jonas Andersson & Linus Ostberg / Managing Director & Creative Director


11:00 - 11:30 Silver / André Hindersson / CEO & Co-founder Silver / Ulf Berlin, Head of Strategy & Co-founder

11:30 - 12:00 WinWin Design / Renne Angeluvo / Creative Director CEO

13:30 - 14:00 Pond Design, Anna-Karin Trydegård, CEO, Senior Client Director & Martin Ask, Senior Graphic Designer

14:00 - 14:30 Drama Queen Communications / Mårten Knutsson / Chief Creative Officer, Partner

The winners exhibit

The Winners’ Exhibit

The Pentawards will be giving the Packaging Innovations Stockholm, packaging audience a world exclusive preview of the 2019 winners - the first time they will ever have been seen in their full glory!

The winners' exhibit will feature designs across five main categories – Body, Beverage, Food, Luxury and Other Markets. The display offers you the unique opportunity to get inspiration from the best and most creative achievements in packaging design from the last year.

With over 2000 entries from 5 continents and 54 countries, this display will feature a curation of the world's best packaging design.

The Pentawards Conference

The Pentawards Conference

Where the heroes of packaging design inspire, this is a conference like no other! 

A ‘once-in-a-lifetime’ line-up of global award-winning packaging design gurus, pioneers and disruptors, these design leaders will share experiences and provide you, the packaging community, with a vision of your future and how to tackle it.

This is a truly unique opportunity to hear from some of the most forward-thinking and cutting-edge designers and brands, to gain insight in how they are finding their inspiration and how they are applying innovation to their products... and all for free at Packaging Innovations Stockholm!

About the Pentawards

About the Pentawards

By participating in the Pentawards, packaging designers, design students, brand-owners and packaging producers have the opportunity to compare their creations to those from around the world. 

There are five main award categories: beverages, body, food, luxury and other markets; these are then split into 55 sub categories. In 2018, there were a staggering 2,303 entries, from 5 continents and 64 countries.

In the first week of September, the winners will receive bronze, silver, gold and platinum Pentawards. The ‘Best of the Show’ receives the unique Diamond Pentaward. Each year, trophies are awarded in a different city in Europe, Asia or the Americas, at an official ceremony which hosts hundreds of designers from around the world and provides a unique opportunity to meet and exchange ideas. 

The 2019 gala ceremony will be held in London at 8th Northumberland Avenue.

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