Creative destruction, accelerated disruption – we’re living through seismic technological, geopolitical, financial and cultural shifts. What is the role of design (and designers) in these turbulent times? Amid this complexity and volatility, acceptance and adoption of design as a strategic capability have increased. Indeed, a growing number of companies are building internal design functions – as a strategic competence. Moira Cullen will share an insider’s view on leading design – activating its transformative power to realize innovation, relevance and results.
Moira Cullen is responsible for developing design strategy and systems across the beverage portfolio and leading new growth initiatives. She is an internationally recognized design strategist, writer and educator. She is a frequent speaker on design, design thinking, and design's role in business.
Prior to joining PepsiCo, she was Senior Director, Global Design for The Hershey Company, where she built and led a strategic global design function, set global design standards and globalized the company’s flagship iconic brands, while advancing Hershey’s internal design culture and external reputation. Before that, she was Group Director Strategic Design at Coca-Cola. At Hallmark Cards, she built and led the corporate design group and leveraged design as a corporate asset. She has also been Chair of the Communication Arts department at Otis College of Art and Design and Strategic Design Manager at international design consultancy Pentagram.
Speaker: Moira Cullen, Vice President Global Beverage Design, PepsiCo