Stage: Packaging Innovations

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Program for the Packaging Innovation Stage

Get knowledge and inspiration from experts, who will help you succeed in your business. When you have signed up to attend the show, all seminars are free of charge. We are updating the programme regularly until the show. We will also present awards and different activities related to the show. 

4 of October

10.15 - 11.00 | Mattias Rendahl


Star Wars revolutionized a lot, one thing that is often forgotten is the packaging of toys that played a major role in its success.

Speaker: Mattias Rendahl, Art Director, Dearvalley. Star Wars collector & writer.

*The seminar will be held in Swedish

11.00 - 11.45 | Catrin Vagnemark & Freja Hedvall


Simplify to Clarify x5

Spekers: Catrin Vagnemark Creative Director & Founder och Freja Hedvall Graphic Designer, BVD. 

*The seminar will be held in Swedish

12.15 - 12.45| Sofia Erixon


Millennials; Who are they? Why are they important?

Speaker: Sofia Erixson - packaging designer and blogger

*The seminar will be held in Swedish

13.00 - 13.45 | André Hindersson


Strategy - Heart - Design

  1. What is the value created for a packaging design?
  2. How is reacted it to something unique and distinctive?
  3. What is the result?

Speaker: André Hindersson, CEO, Silver.

*The seminar will be held in Swedish

14.00 - 14.30 | Daniel Hellström & Annika Olsson


Managing Packaging Design for Sustainable Development

A Compass for Strategic Directions – The authors: Daniel Hellström & Annika Olsson talk about their newly released book from packaging logistics LTH!

*The seminar will be held in Swedish

14.45 - 15.15 | Dick Ander


Graphic design and trends

Dick Ander shows and talks about typography, color and trends in packaging design.

Speaker: Dick Ander, Art Director and Chairman of the Swedish Design Prize

*The seminar will be held in Swedish

15.30 - 16.15 | Linus Jiremark


Packaging design with regard to future generations

Speaker: Linus Jiremark, Design Director & Founder of Packaging Design & Consulting Agency Packground

*The seminar will be held in Swedish

5 of October

09.00 - 09.30 | Carl Ronander


Love at Every Sight

How design should help brands go from a crush to building long-lasting meaningful relationships.

Carl is a Brand Strategist at one of the leading design agencies in Sweden - Amore Brand Identity Studios. With offices in Stockholm and Malmö, Amore works with local and global clients such as SCA, The Absolut Company, Skånemejerier and Finax. 

Speaker: Carl Ronander, Brand Strategist at Amore Brand Identity Studios

9.45 - 10.30 | Björn Thunström,


Innovation in fruit and vegetables packaging as enabler for retailer growth 

Speaker: Björn Thunström, Senior Vice President, Marketing & Innovation in Stora Enso’s Division Packaging Solution 

*The seminar will be held in Swedish.

10.45 - 11.30 | Sebastian Tarkowski


How should today's packaging survive in tomorrow's digital reality?

Speaker: Sebastian Tarkowski, Client Director & Brand Strategist at NINE

*The seminar will be held in Swedish

11.15 - 11.45 | Perniclas Bedow


Playful is the New Serious

Speaker: Perniclas Bedow, Art director at Bewow

*The seminar will be held in Swedish

12.45 - 13.30 | Moira Cullen

Moira Cullen, PepsiCo Vice President Global Beverage Design

SOFT POWER - Design (leadership) in a VUCA world

Moira Cullen, Vice President Global Beverage Design, PepsiCo

Creative destruction, accelerated disruption – we’re living through seismic technological, geopolitical, financial and cultural shifts. What is the role of design (and designers) in these turbulent times? Amid this complexity and volatility, acceptance and adoption of design as a strategic capability have increased.  Indeed, a growing number of companies are building internal design functions – as a strategic competence. Moira Cullen will share an insider’s view on leading design – activating its transformative power to realize innovation, relevance and results.

Moira Cullen is responsible for developing design strategy and systems across the beverage portfolio and leading new growth initiatives. She is an internationally recognized design strategist, writer and educator. She is a frequent speaker on design, design thinking, and design's role in business.

Prior to joining PepsiCo, she was Senior Director, Global Design for The Hershey Company, where she built and led a strategic global design function, set global design standards and globalized the company’s flagship iconic brands, while advancing Hershey’s internal design culture and external reputation. Before that, she was Group Director Strategic Design at Coca-Cola. At Hallmark Cards, she built and led the corporate design group and leveraged design as a corporate asset. She has also been Chair of the Communication Arts department at Otis College of Art and Design and Strategic Design Manager at international design consultancy Pentagram.

Speaker: Moira Cullen, Vice President Global Beverage Design, PepsiCo

13.45 - 14.30 | Anton Gårdsäter


Devotion in a box

Speaker: Anton Gårdsäter, Creative Director & Daniel Teame, COO

*The seminar will be held in Swedish

14.45 - 15.30 | Allan Dickner


Packaging Innovations – the future of designing packaging in a Multichannel Retail environment.

Speaker: Allan Dickner, Acting Packaging Development Manager, IKEA

*The seminar will be held in Swedish