Seminars October 4

Seminars in October 4

All seminars are free to attend!


9.15-10.00 am | 4th of October


Åsa Berg

"Design that makes a difference"

The seminar will be held in Swedish.

10.15-10.45 am | 4th of October


Mattias Rendahl, Art Director, Dearvalley. Star Wars collector & writer.

Star Wars revolutionized a lot, one thing that is often forgotten is the packaging of toys that played a major role in its success. Mattias Rendahl works with packaging design and advertising everyday and has released the success book A NEW PROOF - Kenner Star Wars Packaging Design 1977-78, the first in the series of four on the new iconic design that set the standard for an entire genre in toys. Here we look at the first sketches and concepts that were presented to focus groups, airbrushed originals long before photoshop time, proofs and finally reflections on how nostalgia can be an important tool in today's packaging design.

The seminar will be held in Swedish.

12.15-12.45 pm | 4th of October


Sofia Erixson - packaging designer and blogger

Millennials; Who are they? Why are they important?

The seminar will be held in Swedish.

1-1.45 pm | 4th of October


André Hindersson, CEO, Silver.

Strategy - Heart - Design

1. What is the value created for a packaging design?
2. How is reacted it to something unique and distinctive?
3. What is the result?

The seminar will be held in Swedish.

2-2.30 pm | 4th of October

The book

Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions – The authors: Daniel Hellström & Annika Olsson talk about their newly released book from packaging logistics LTH!

The seminar will be held in Swedish.

2.45-3.15 pm | 4th of October



Dick Ander, Art Director and Chairman of the Swedish Design Prize

Graphic design and trends

He shows and talks about typography, color and trends in packaging design.

The seminar will be held in Swedish.




Is presented by:

9.30-10.00 am | 4th of October


Fredrik Reinfeldt, Former Swedish Prime Minister.

A country in motion


The seminar will be held in Swedish.

10.30-11.05 am | 4th of October


Panel discussion in Swedish: Wisdom and the right label


  • Mikael Hjalmarsson, SME – Traceability & marking, Ericsson
  • Emma Lindahl, project manager SIS, Swedish Standards Institute
  • Representative from "Etikettgruppen"
  • Moderator: Martin Elofsson, Project manager at Grafiska Företagen

More information on the Swedish seminar-page.

11.30-12.15 am | 4th of October


Malin Göransson, Naturvårdsverket

Responsibility of producer responsibility for packaging and the regulation on plastic bags
Environmental Protection Agency informs about responsibility in the regulation on producer responsibility for packaging but also about the responsibilities that are within the new regulation on plastic carrier bags. There will also be addressed current issues in the fields and guidance available to operators.

The seminar will be held in Swedish.

1.45-2.15 am | 4th of October


How Virtual Reality is Revolutionizing the  packagingbusiness

How will Virtual Reality influence your industry? Learn from the experiences of leading VR experts and companies that are already actively working with various types of Virtual Reality. 

2.30-3.00 pm | 4th of October


Max Karlovini, field Engineer for ExxonMobil Lubricants

Lubrication Solutions for packagers

A comprehensive insight into how lubrication and oil analysis can reduce your production costs and improve product quality. A small investment in higher performing oils can make a big difference to your operations. 

The seminar will be held in Swedish.

3.15-3.45 pm | 4th of October


Anna Elgh, VD, Svenska Retursystem

Smart return boxes pave the way for sustainable business in the food industry

The seminar will be held in Swedish.

4.00-4.30 pm | 4th of October


Trade new conditions Carl Johansson, HUI

Urbanization, Globalization & Digitization

New Consumers, New Technologies, New Conditions for Trade and the Future of Physical Commerce, raising issues such as:

- Does the store have a future if consumption can be solved in a lot of ways?

- What is the role of packaging in a society with decreasing retail trade?!

The seminar will be held in Swedish.

4.30-5.00 pm | 4th of October


Mattias Kristiansson, Chief editor of the technology site 3dp.se

Personalization and prototypes with 3d printers

How does 3D use appear in the packaging industry and how can you use this exciting technique? Join a 3d trip to learn more about how the 3d printer works, what it can be used for, exciting case and what the benefits to the packaging industry are.