Moira Cullen, PepsiCo Vice President Global Beverage Design
Moira Cullen is responsible for developing design strategy and systems across the beverage portfolio and leading new growth initiatives. She is an internationally recognized design strategist, writer and educator, Moira has directed global design/business solutions that honor the essence and heritage of organizations, institutions and brands.
Moira is a frequent speaker on design, design thinking, and design's role in business. Prior to joining PepsiCo, she was Senior Director, Global Design for The Hershey Company, where she built and led a strategic global design function, set global design standards and globalized the company’s flagship iconic brands, while advancing Hershey’s internal design culture and external reputation.
Formerly Coca-Cola’s Group Director Strategic Design. At Hallmark Cards, she built and led the corporate design group and leveraged design as a corporate asset. She was Chair of the Communication Arts department at Otis College of Art and Design and strategic design manager at international design consultancy Pentagram.
The seminar will be held in English.