Kelsen Group goes for Schur®Star Box Bag for success brand
Schur®Star Systems are well known for innovative and creative flexible packaging solutions – for all types of products and in practically every thinkable construction. Among the newest is the Schur®Star Box Bag which is now used for Kelsen’s popular Pepperidge Farm ”American Cookies” brand.
In particular for impulse goods like cookies, pastries, snacks and confectionery, an eye-catching packaging solution is crucial to catch the consumer’s eye. Obviously, the product itself carries the sale, but in cases where the consumer faces a choice, the bag design is of utmost importance. Therefore, Schur®Star Systems continuously focus on developing unique solutions that ensure the highest possible attention at the point-of-sales while supporting the sales process optimally.
Kelsen Group is world famous for their cookies
Kelsen Group - world famous for notable brands like Kjeldsens, Royal Dansk and Pepperidge Farm - is of course aware of what role the packaging plays in the sales process. Kelsen Group was established in 1933 as a small family bakery in the heart of Danish Jutland. Today the Group is a subsidiary of the American food group Campbell Soup Company, and over the last years Kelsen Group has experienced tremendous growth. Commercially, Kelsen Group is responsible for a large portfolio of products in Europe, Middle East and Africa. The production of butter cookies takes place in two modern bakeries – also including the production for the Asian and the American markets. In Denmark, Kelsen employs a staff of 400, who annually produce and market 25,000 tons of cookies. Based on the principle that superior quality and excellent taste bring joy to the consumer, every effort is set to ensure that each individual cookie lives up to the high quality standards of the company.
Optimized packaging solution for exclusive cookies
For the European market, Kelsen Group produces The Pepperidge Farm line in the Danish Ribe factory. Presently the line comprises five varieties. Kelsen Group and Pepperidge Farm have collaborated with Schur®Star Systems on redesigning and optimizing the packaging solution for these exclusive cookies – and the result was a design based on the Schur®Star Box bag.
An exclusive product must be kept and protected optimally in its packaging. The delicious cookies are carefully placed in paper cups, these are placed in protective carton inserts and packed into the bag. The paper laminate combination ensures that the bag remains airtight, and the application of paper makes it easy to fold the bag top effectively to keep the delicious cookies crunchy during storage.
The Schur®Star Box Bag
Due to its many advantages, the Schur®Star Box Bag gains ground for a growing number of product groups: Its box-shaped bottom makes the bag stand completely stable on the shelf, irrespective of weight and contents. Being printable on front, reverse, sides and bottom, the bag offers excellent opportunities to enhance the product's profile, no matter whether the product is displayed in upright or lying position on the supermarket shelf. Superior quality flexographic printing in up to 10 colors, including effects like e.g. high-gloss lacquer, matte lacquer, or metallized inks give additional differentiation options. Additional features like a window in the bag gives the consumer a glimpse of the contents; a zipper offers reclosability, and e.g. tearstrips and laserscoring ease the opening. Compared to traditional cookie packaging solutions, the construction is cost effective, as highest possible filling capacity is achieved at a minimum of material consumption.
The Schur® Star Concept
The concept allows for an efficient packing process, material savings, completely new product constructions, and superior marketing opportunities. Moreover, this is what it is all about: Improved flexibility whilst reducing complexity in the packing process. The Schur®Star bags are premade to meet specific customer requirements. The bags are available with all types of barrier qualities, individual dimensions, material types and gauges matching the product requirements.
To British Chocolatier Hardys, nothing compared to the Schur®Star Box Bag
The pack to complement a superior selection
When British chocolatier Hardys was looking for a pack to complement the superior chocolate selection, they wanted a pack design as remarkable as the products themselves - a solution to elevate customer perception and with a gift-wrapped look. Numerous windowed cartons were sampled, but nothing compared to the Schur®Star Box Bag. “We chose the Schur®Star Box Bag as it exclusively makes a pack with three different substrates. We chose a solution with a window, made of a laminate on three sides and the two side gussets in a metallized film. The latter adds a stylish finish to our print design”, says Daniel Brower, MD of Hardys.
The Schur®Star Box Bag stands completely stable
The box-shaped bottom construction allows Schur®Star Box Bag to stand completely stable, irrespective of weight and contents. No matter whether displayed upright or lying, the bag – being printable on all five sides – offers excellent opportunities of a visually striking look. Superior flexographic printing offers additional differentiation options. The characteristic bottom construction is combinable with a large range of features: A window to give a glimpse of the contents, a zipper to offer reclosability, tearstrip and laserscoring to ease opening – to mention a few. In this case, the combination with a carton header gives an exclusive and stylish pack, prominently different.
The magic of the great British sweetshop
Hardys, who never forgot the magic of the great British sweetshop, own a chain of sweet shops in all of the major tourist destinations in the UK; the full product range is also sold from www.hardyssweets.co.uk. Hardys offers high-end confectionery in a variety of pack formats printed with iconic attractions of the surrounding area. Whilst Hardys’ offering satisfies consumers wishing to enjoy a treat on the go, the company is equally focused on providing a high-end range for gifting. Hardys chose to make the pack content specific with embossed header cards – as this combination facilitates an extensive range with significantly reduced pre-press costs. The metallized side gussets add an extra dimension to the prominent appearance.
Designs for exclusive retailers in the pipeline
The Schur®Star bag range is constantly expanded with innovative constructions. Daniel Brower: “We are delighted with Schur®Star Systems' quality and their seemingly endless innovations; we are already looking to replace some of our existing packaging with the Schur®Star Box Bag. Given the striking appeal of this new pack format, samples are also being prepared for the more exclusive retailers”.
The Schur®Star Concept … the most flexible packaging solution available
The Schur®Star Concept offers an efficient packing process, safe product processing, and bag constructions giving superior marketing opportunities. Turning complexity into simplicity is the core issue: Change-over between varieties, bag sizes, or bag constructions requires only a few minutes; there are no set-up times, the system is easily integrated into an existing process, and filling can be fully automatic, semi-automatic or manual – the latter to ensure that exclusive and delicate products are carefully placed in the pack. Schur®Star bags are premade to any specific customer requirements, and a large variety of barrier qualities and individual gauges matching the product requirements are available.
New Profile for Lithells Barbeque Sausages with Schur®Star Stand-up Bags
The decisive step out of anonymity
Many packaging solutions look alike and are often not possible to stand out on the shelf. This also goes for barbeque sausages, which are commonly marketed in flow packs. However, the Lithells brand, deservedly known as Sweden’s primary sausage expert, is now introducing a line of barbeque sausages in a new packaging solution from Schur®Star Systems. With this introduction the brand takes the decisive step out of anonymity. The new design ensures the attention that quality products deserve and makes the products stand out from the competition.
The packaging solution supports brand loyalty
The new solution comprises four products marketed in Schur®Star Stand-up Bags. They are flexo-printed with a special paper-feel varnish giving a rustic paper bag effect; the print design communicates fire, charcoal and rich tasty products. The stand-up bags have a window allowing a glimpse of its fresh contents. This new exciting format exposes the products on the supermarket shelf and attracts customers in the crucial moment of purchase. With the carrier handle the consumer conveniently carries the products home or directly to the garden for a barbecue. A reclosable zipper is included to enhance freshness, increase shelf life and reduce waste - All are key elements that support brand loyalty.
Lithells is Sweden’s primary sausage expert
The Lithells brand goes back to 1907, and in view of its history and its market position it deserves to be called Sweden’s primary sausage expert. Produced in Sweden’s largest sausage factory, the brand was in 1997 taken over by Atria but this never affected the superior quality nor the drive for innovation. The new line has been in the pipeline for quite some time; extensive tests were made in the controlled atmosphere filling process and have been adjusted to the perfect result. With the high meat contents, the excellent taste of the sausages, the improved shelf life, and the new Schur®Star Stand-up Bag design, Atria has high expectations for the new Lithells line. Recent feedback from retailers as well as consumers has been extremely positive.
The Schur®Star Concept makes everything possible
With the Schur®Star Concept, Atria has a total solution with optimal flexibility and reduced complexity – in other words the widest possible range of options in terms of packaging design and product processing. The Schur®Star Concept consists of the Schur®Star Packaging Machine and premade Schur®Star Bags that are linked together on a string to ensure a smooth packing process. With a Schur®Star Packaging Machine changeover between different bag constructions and sizes is done quickly and simple. Likewise effortless is change-over between manual, semi- or fully automatic filling – dependent on type and complexity of the products. The machine can easily be integrated into an existing production line and combined with weighing, marking or product processing equipment, like e.g. gas flush. It could not be simpler!
Schur is an international team of 15 companies offering packaging, packing machines, packaging systems, and knowhow. Schur employs approx. 900 people in Denmark, Germany, Sweden, France, Australia, and the USA. Schur®Star Systems, a division of the Schur Group, operate from production units in Flensburg (Germany), Carlsbad (CA, USA) and Thomastown Victoria (Australia), exploiting the know-how of the entire Schur Group to continuously offer its customers optimal packaging solutions.
Schur®Star Jar Bag
The Schur®Star Jar Bag provides higher consumer attention, attractive packaging designs, great visibility of product, point of difference along side with easy filling. The Schur®Star Concept consists of the Schur®Star Packaging machine and the premade Schur®Star bags supplied to our customers linked together on a unique string.
It is all about adding flexibility to- and removing complexity from - our customers’ production facilities.