Pentawards Winner’s Exhibit





Established in 2007, the Pentawards is the first and most prestigious worldwide competition, devoted exclusively to packaging design in all of its forms.


Each year, packaging from around the world is judged by an international jury of 12 highly respected designers, packaging design directors and marketing chiefs from major global brands. 


With the 2018 Pentawards winners being revealed in a glittering gala in New York, we are excited to be giving you a world exclusive first look at the globe's most impactful packaging designs.


Not only that, but through an exclusive partnership with the Pentawards, we are delighted to bring you a conference programme featuring a rare line-up of packaging superstars ready to educate and inspire you that you simply can't see anywhere else!

Winning Mentality

Exploring what it takes to be a global packaging design winner!


You are going to survive, so why not win?


Last September, the Pentawards gala ceremony was held at the iconic Guggenheim Museum in New York, crowning the very best in packaging design. In November, a hand-picked selection of fresh winners and design gurus of the packaging design industry will reveal the creative insight and design thinking that has formed the basis of their award-winning work.


Can you win on your own?


Presentations will include thought leadership, opinions and views offering a focus of 360 degrees within packaging design.




It’s time to WIN.

The Pentawards Winners' Exhibit


The Pentawards will be giving the Packaging Innovations Madrid a world exclusive preview of the winners - the first time they will ever have been seen in their full glory!


 The display offers you the unique opportunity to get inspiration from the best and most creative achievements in packaging design from the last year.


With over 2000 entries from 5 continents and 62 countries, this display will feature a curation of the world's best packaging design.



The Pentawards Conference

Where the heroes of packaging design inspire, this is a conference like no other!


A ‘once-in-a-lifetime’ line-up of global award-winning packaging design gurus, pioneers and disruptors, these design leaders will share experiences and provide you, the packaging community, with a vision of your future and how to tackle it.


This is a truly unique opportunity to hear from some of the most forward-thinking and cutting-edge designers and brands, to gain insight in how they are finding their inspiration and how they are applying innovation to their products... and all for free at Packaging Innovations Madrid!

About the Pentawards competition


By participating in the Pentawards, packaging designers, design students, brand-owners and packaging producers have the opportunity to compare their creations to those from around the world.

There are five main award categories: beverages, body, food, luxury and other markets; these are split into 55 sub categories.


In 2018, there were a staggering 2,304 entries, from 5 continents and 62 countries.



In the first week of September, the winners picked up bronze, silver, gold and platinum Pentawards. The ‘Best of the Show’ received the unique Diamond Pentaward. Each year, trophies are awarded in a different city in Europe, Asia or the Americas, at an official ceremony which hosts hundreds of designers from around the world and provides a unique opportunity to meet and exchange ideas.


After the 2018 gala celebrated in New York, the winners will show you their designs in Packaging Innovations Madrid that will be held at Feria de Madrid on 12th and 13th November.

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