Introducing the Schur®Star Piping Bag for Foie Gras Mousse: Sophistication and simplicity in perfect unity
Differentiation through added value
When Spain’s prime producer of luxurious delicatessen looked for a way to differentiate their new product line through added value, their eyes fell on the Schur®Star Concept. The perfect combination - simplicity of concept together with a creative bag construction - easily convinced them to go for a Schur®Star solution.
The bag is not only container, but also dosing and decoration tool
Foie gras is not an everyday product consumed in large quantities, but a delicatessen to enjoy in delicate portions. This makes the Schur®Star Piping Bag the perfect packaging solution, as the bag not only holds and promotes the product, it also works as dosing and decoration tool. After having cut off the tip of the bag, the consumer may dose exactly the desired quantity of foie gras and pipe rosettes or swirls like a professional chef. The bag is decorated with a clean and stylish design, enabling the product itself to lead the market and appeal to the gourmet consumer.
Spain's largest producer of foie gras products
Martiko, Spanish reference in the world of delicatessen, focuses its activity on the elaboration of duck products achieving the presence of its products on the tables of the world. A family business that combines tradition and technology. Its breeding system contributes to control the entire traceability of the process, from the egg to the final product. The desire to offer the best products has led them to develop ingenious recipes that reach all audiences, bringing them this noble foie gras product.
The Schur®Star Concept: Maximum flexibility, no complexity
With the Schur®Star Concept, Martiko can profit from a total solution with optimal flexibility – and a wide range of options in terms of bag constructions and product processing. The Schur®Star Concept consists of the Schur®Star Packaging Machine and premade Schur®Star Bags that are linked together on a string to ensure a smooth packing process. The foie gras is filled in a fully automatic packing process – and the length of the filling line makes it possible to employ double filling, resulting in increased production capacity, despite the delicate product. After filling, the bags are pasteurized and finally a thermal transfer printer adds sell-by date and product identification codes. A line extension with a catering size is in the pipeline, as are additional bag constructions.
Available with a rigid nose cone
The Schur®Star Piping Bag was developed for pastry and semi-liquid products like sauce, mayonnaise, jam, whipped cream, and icing – practically any product that requires convenient dosing. Laminate constructions with excellent barrier properties are available, offering optimal storage capabilities for the specific product. If required, a rigid nose cone, possibly with a reclosable cap, can be inserted into the bag before the product is filled; also features like suspension holes, a reclosable zipper and a nick for easy opening are available.
Australian high-end brand moves to Schur®Star Box Bag
Schur®Star Box Bag ensures attention to the product
The supermarket shelves are overflowing with products seeking the consumer’s attention. This is why the greatest possible exposure was the objective when one of Australia’s prime providers of seafood selected the pack for its exclusive Ocean Blue Trout Portions.
The result is an eye-catching design signaling freshness and superior quality – and with appeal to health-conscious consumers. A growing number of frozen products are sold from the supermarkets’ upright freezers, making the Schur®Star Box Bag the obvious choice. Due to its box-shaped bottom, the construction stands stable on the shelf, and its five surfaces give plenty of room for communication of the product profile, for product information and recipes. With efficient promotion at the POS, the optimal impact is ensured in the crucial moment of the buying decision.
Brand loyalty takes superior product quality
A first-time purchase is of no greater value, if not followed up by re-purchase – but this takes superior quality throughout the entire lifetime of the product. The packaging must thus ensure that taste and quality remain unchanged from the day the product was processed and packed.
The Schur®Star Box Bag is made of a laminate combination that preserves the valuable nutrient contents of the trout and protects the product efficiently against any impact from outside – like oxygen, water, flavors, or puncture. The Schur®Star Lock zipper maintains the product quality unchanged till the very last bite, also after the seal has been broken. Last, but not least the convenient storage contributes effectively to reducing food waste.
Among Australia’s leading brands
Products of superior quality, excellent taste and eye-catching packaging designs give Ocean Blue its position among Australia’s leading seafood brands. The brand covers a line of attractive products and manages year by year to hold on to its superior position - having continuously focus on the elements that contribute to re-purchase and thus build brand loyalty.
The Schur®Star Concept: Maximum flexibility, reduced complexity
The key elements of the Schur®Star Concept are maximum flexibility and reduced complexity. With the Schur®Star Packaging Machine and the pre-made Schur®Star Bags, which are linked together on a unique string, a smooth packing process is ensured. The Schur®Star bags are customized to meet product-specific requirements, the packer’s requirements in terms of packing process and finally the vital convenience asked for by the consumers. The Schur®Star Packaging Machine allows for a quick and easy exchange between different bag constructions and sizes. A change-over between manual, semi-automatic and fully automatic filling can be carried out just as quickly. The machine can easily be incorporated into an existing production line and likewise be combined with additional process equipment – e.g. for gas flushing – or weighing, labelling and marking equipment.
High convenience solution from Patatas Hijolusa in Schur®Star Microwavable Bag
Schur®Star - High convenience in every respect
With an increasingly hectic lifestyle, today’s consumer prefers products that are easy to bring home, easy to handle, and easy to prepare. In line with this trend, Schur®Star Systems is providing the market with a practical microwavable bag solution. When home, having prepared the potatoes directly in the microwave for only 7 minutes, the consumer easily opens the bag by the incorporated laser score, and the healthy prepared potatoes are ready to enjoy.
Applied by one of Spain’s largest potato packers
The agri-food producer Patatas Hijolusa is among Spain’s largest potato packers and supplies the entire Iberian Peninsula with high quality potatoes. The potato range comprises varieties that will match any taste, in bag sizes that will match any household. Patatas Hijolusa has placed its trust in Schur®Star to bring BabyPat® on the market – in a practical stand-up bag with a lean, yet stylish design, ensuring high exposure at POS.
Available at 3,000 retailers in the Iberian Peninsula
Patatas Hijolusa’s microwave-ready baby potatoes packed in the microwavable bag solution are available at approximately 3,000 retailers. During the packing process, a thermal transfer printer adds the expiry date to the bag, as well as product traceability details, ensuring that this information will reach the consumer in perfect condition.
The Schur®Star Concept: Maximum flexibility, no complexity
The Schur®Star Concept is applied worldwide by more than 500 companies. Applications comprise practically any type of product: From fresh produce over frozen food and liquids to confectionery, from toys over hygiene products and technical items to fertilizers. All are packed in bag constructions that offer high convenience in every step of the cycle – to the producer, to the retailer, and to the consumer. The Schur®Star Packaging Machine allows for a smooth packing process, and for a quick and easy exchange between different bag constructions and sizes. A change-over between manual, semi-automatic and fully automatic filling can be carried out just as quickly. The packing machine is easily incorporated into an existing production line and likewise easily combined with additional process equipment – e.g. for gas flushing or hot fill.
Perfect for the FIFA football World Cup: Snack tomatoes in a sporty Schur®Star bag
A bag shaped like a T-shirt?
Just in time for the upcoming FIFA World Cup 2018, two large Swiss vegetable marketers are launching their snack tomatoes on the market with a striking packaging design: The Schur®Star bag shaped like a T-shirt to match the globally popular event.
It’s perfect because fans all over the world will spend hours in front of the screen in the coming weeks following their teams and spoiling themselves with all sorts of goodies and snacks. And of course they will want a bag that displays their national colours. “Snacking” can also be health now with fresh vegetables in the right packaging.
Schur®Star Shape is available in almost every imaginable version
It’s time to think healthy - that’s why this product from the Swiss vegetable market is perfect. It aims to address football fans as well as health-conscious consumers. The eye-catching T-shirt-shaped bags will be delivered to Swiss food retailers.
The sophisticated Schur®Star concept allows vegetable marketers to quickly and easily change bags to other designs after the World Cup - or to bags shaped like a star, heart or any other shape. And it’s just as easy to change to classic formats such as the stand-up bag with carrier handle and reclosability.
Maximum flexibility with the Schur®Star concept
Products of every kind are packed with the Schur®Star concept for more than 500 customers worldwide - from fresh fruits and vegetables to frozen foods, liquids and sweets to toys, hygiene products, technical parts and fertilisers. The Schur®Star concept offers maximum flexibility and reduces complexity. The Schur®Star packaging machine and pre-fabricated Schur®Star bags, which are connected via a channel, ensure a smooth packaging process. The Schur®Star bags are custom-made and product-specific, and the Schur®Star packaging machine makes changing between different bag shapes and sizes quick and easy. It’s also just as easy to switch between manual, semi-automatic or fully-automatic filling. The machine can be integrated easily into an existing production line and combined with additional equipment - e.g. for weighing, labelling, or product handling with gas flush.
To British Chocolatier Hardys, nothing compared to the Schur®Star Box Bag
The pack to complement a superior selection
When British chocolatier Hardys was looking for a pack to complement the superior chocolate selection, they wanted a pack design as remarkable as the products themselves - a solution to elevate customer perception and with a gift-wrapped look. Numerous windowed cartons were sampled, but nothing compared to the Schur®Star Box Bag. “We chose the Schur®Star Box Bag as it exclusively makes a pack with three different substrates. We chose a solution with a window, made of a laminate on three sides and the two side gussets in a metallized film. The latter adds a stylish finish to our print design”, says Daniel Brower, MD of Hardys.
The Schur®Star Box Bag stands completely stable
The box-shaped bottom construction allows Schur®Star Box Bag to stand completely stable, irrespective of weight and contents. No matter whether displayed upright or lying, the bag – being printable on all five sides – offers excellent opportunities of a visually striking look. Superior flexographic printing offers additional differentiation options. The characteristic bottom construction is combinable with a large range of features: A window to give a glimpse of the contents, a zipper to offer reclosability, tearstrip and laserscoring to ease opening – to mention a few. In this case, the combination with a carton header gives an exclusive and stylish pack, prominently different.
The magic of the great British sweetshop
Hardys, who never forgot the magic of the great British sweetshop, own a chain of sweet shops in all of the major tourist destinations in the UK; the full product range is also sold from www.hardyssweets.co.uk. Hardys offers high-end confectionery in a variety of pack formats printed with iconic attractions of the surrounding area. Whilst Hardys’ offering satisfies consumers wishing to enjoy a treat on the go, the company is equally focused on providing a high-end range for gifting. Hardys chose to make the pack content specific with embossed header cards – as this combination facilitates an extensive range with significantly reduced pre-press costs. The metallized side gussets add an extra dimension to the prominent appearance.
Designs for exclusive retailers in the pipeline
The Schur®Star bag range is constantly expanded with innovative constructions. Daniel Brower: “We are delighted with Schur®Star Systems' quality and their seemingly endless innovations; we are already looking to replace some of our existing packaging with the Schur®Star Box Bag. Given the striking appeal of this new pack format, samples are also being prepared for the more exclusive retailers”.
The Schur®Star Concept … the most flexible packaging solution available
The Schur®Star Concept offers an efficient packing process, safe product processing, and bag constructions giving superior marketing opportunities. Turning complexity into simplicity is the core issue: Change-over between varieties, bag sizes, or bag constructions requires only a few minutes; there are no set-up times, the system is easily integrated into an existing process, and filling can be fully automatic, semi-automatic or manual – the latter to ensure that exclusive and delicate products are carefully placed in the pack. Schur®Star bags are premade to any specific customer requirements, and a large variety of barrier qualities and individual gauges matching the product requirements are available.
New Profile for Lithells Barbeque Sausages with Schur®Star Stand-up Bags
The decisive step out of anonymity
Many packaging solutions look alike and are often not possible to stand out on the shelf. This also goes for barbeque sausages, which are commonly marketed in flow packs. However, the Lithells brand, deservedly known as Sweden’s primary sausage expert, is now introducing a line of barbeque sausages in a new packaging solution from Schur®Star Systems. With this introduction the brand takes the decisive step out of anonymity. The new design ensures the attention that quality products deserve and makes the products stand out from the competition.
The packaging solution supports brand loyalty
The new solution comprises four products marketed in Schur®Star Stand-up Bags. They are flexo-printed with a special paper-feel varnish giving a rustic paper bag effect; the print design communicates fire, charcoal and rich tasty products. The stand-up bags have a window allowing a glimpse of its fresh contents. This new exciting format exposes the products on the supermarket shelf and attracts customers in the crucial moment of purchase. With the carrier handle the consumer conveniently carries the products home or directly to the garden for a barbecue. A reclosable zipper is included to enhance freshness, increase shelf life and reduce waste - All are key elements that support brand loyalty.
Lithells is Sweden’s primary sausage expert
The Lithells brand goes back to 1907, and in view of its history and its market position it deserves to be called Sweden’s primary sausage expert. Produced in Sweden’s largest sausage factory, the brand was in 1997 taken over by Atria but this never affected the superior quality nor the drive for innovation. The new line has been in the pipeline for quite some time; extensive tests were made in the controlled atmosphere filling process and have been adjusted to the perfect result. With the high meat contents, the excellent taste of the sausages, the improved shelf life, and the new Schur®Star Stand-up Bag design, Atria has high expectations for the new Lithells line. Recent feedback from retailers as well as consumers has been extremely positive.
The Schur®Star Concept makes everything possible
With the Schur®Star Concept, Atria has a total solution with optimal flexibility and reduced complexity – in other words the widest possible range of options in terms of packaging design and product processing. The Schur®Star Concept consists of the Schur®Star Packaging Machine and premade Schur®Star Bags that are linked together on a string to ensure a smooth packing process. With a Schur®Star Packaging Machine changeover between different bag constructions and sizes is done quickly and simple. Likewise effortless is change-over between manual, semi- or fully automatic filling – dependent on type and complexity of the products. The machine can easily be integrated into an existing production line and combined with weighing, marking or product processing equipment, like e.g. gas flush. It could not be simpler!
Kelsen Group goes for Schur®Star Box Bag for success brand
Schur®Star Systems are well known for innovative and creative flexible packaging solutions – for all types of products and in practically every thinkable construction. Among the newest is the Schur®Star Box Bag which is now used for Kelsen’s popular Pepperidge Farm ”American Cookies” brand.
In particular for impulse goods like cookies, pastries, snacks and confectionery, an eye-catching packaging solution is crucial to catch the consumer’s eye. Obviously, the product itself carries the sale, but in cases where the consumer faces a choice, the bag design is of utmost importance. Therefore, Schur®Star Systems continuously focus on developing unique solutions that ensure the highest possible attention at the point-of-sales while supporting the sales process optimally.
Kelsen Group is world famous for their cookies
Kelsen Group - world famous for notable brands like Kjeldsens, Royal Dansk and Pepperidge Farm - is of course aware of what role the packaging plays in the sales process. Kelsen Group was established in 1933 as a small family bakery in the heart of Danish Jutland. Today the Group is a subsidiary of the American food group Campbell Soup Company, and over the last years Kelsen Group has experienced tremendous growth. Commercially, Kelsen Group is responsible for a large portfolio of products in Europe, Middle East and Africa. The production of butter cookies takes place in two modern bakeries – also including the production for the Asian and the American markets. In Denmark, Kelsen employs a staff of 400, who annually produce and market 25,000 tons of cookies. Based on the principle that superior quality and excellent taste bring joy to the consumer, every effort is set to ensure that each individual cookie lives up to the high quality standards of the company.
Optimized packaging solution for exclusive cookies
For the European market, Kelsen Group produces The Pepperidge Farm line in the Danish Ribe factory. Presently the line comprises five varieties. Kelsen Group and Pepperidge Farm have collaborated with Schur®Star Systems on redesigning and optimizing the packaging solution for these exclusive cookies – and the result was a design based on the Schur®Star Box bag.
An exclusive product must be kept and protected optimally in its packaging. The delicious cookies are carefully placed in paper cups, these are placed in protective carton inserts and packed into the bag. The paper laminate combination ensures that the bag remains airtight, and the application of paper makes it easy to fold the bag top effectively to keep the delicious cookies crunchy during storage.
The Schur®Star Box Bag
Due to its many advantages, the Schur®Star Box Bag gains ground for a growing number of product groups: Its box-shaped bottom makes the bag stand completely stable on the shelf, irrespective of weight and contents. Being printable on front, reverse, sides and bottom, the bag offers excellent opportunities to enhance the product's profile, no matter whether the product is displayed in upright or lying position on the supermarket shelf. Superior quality flexographic printing in up to 10 colours, including effects like e.g. high-gloss lacquer, matte lacquer, or metallized inks give additional differentiation options. Additional features like a window in the bag gives the consumer a glimpse of the contents; a zipper offers reclosability, and e.g. tearstrips and laserscoring ease the opening. Compared to traditional cookie packaging solutions, the construction is cost effective, as highest possible filling capacity is achieved at a minimum of material consumption.
The Schur®Star Concept
The concept allows for an efficient packing process, material savings, completely new product constructions, and superior marketing opportunities. Moreover, this is what it is all about: Improved flexibility whilst reducing complexity in the packing process. The Schur®Star bags are premade to meet specific customer requirements. The bags are available with all types of barrier qualities, individual dimensions, material types and gauges matching the product requirements.
Schur is an international team of 15 companies offering packaging, packing machines, packaging systems, and know-how. Schur employs approx. 900 people in Denmark, Germany, Sweden, France, Australia, and the USA. Schur®Star Systems, a division of the Schur Group, operate from production units in Flensburg (Germany), Carlsbad (CA, USA) and Thomastown Victoria (Australia), exploiting the know-how of the entire Schur Group to continuously offer its customers optimal packaging solutions.