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Boost your reach, exposure and ROI

EasyGo is a service package offered to all our exhibitors. It includes new features based on the latest developments in digital marketing technology.

With EasyGo, Easyfairs invests in the technology to help exhibitors and visitors visit the future and easify their face-to-face experience at our events, resulting in a better ROI for exhibitors.

Discover our offer

EasyGo
makes life easy

EasyGo makes your participation in Easyfairs events easier and helps you to attract more visitors.

EasyGo
is about engagement

EasyGo supports digital engagement between event exhibitors and visitors.

EasyGo
uses the latest technology

EasyGo takes advantage of state-of-the-art events technology while requiring no technical know-how for users.

EasyGo
delivers results

EasyGo ensures you maximise your visibility and lead generation before, during and after the event.

Our Packages

EasyGo is designed to cover brand awareness, lead capture, and pre & post event marketing to help you reach and engage with your community before, during and after the event

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GOLEADS

Maximum lead generation and a deepening of your customer relationships.
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GOPLUS

Maximum lead generation and improved online visibility.
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GOPREMIUM

Maximum lead generation and maximum visibility of your brand, both online and at the event.

Online visibility all year round

With My Easyfairs you can easily manage your company profile and product range for the online catalog of the event you are participating in.  
  • Create a company profile in which you inform potential visitors about your offer. By mentioning your website and social media links, interested parties can easily contact you, as well as via the contact form.
  • There is no limit to the amount of product information (text, image, video, links) you can publish.
  • Keep your profile up to date by regularly posting new content, such as product updates and press releases. These are also published on the news page of the event.
  • Attract top talent from the industry by posting relevant job openings to your profile.
Position your company as an innovator! Submit your innovative product to the Innovation Gallery (subject to approval by the Innovation reviewer).
We make it very easy for you to invite (potential) relations with your personalized registration link, via the digital channels you have chosen (email, website, social media, e-mail signature or personal registration code). If you need help with this, feel free to get in touch! You can easily download a list of the (potential) visitors who used your link to pre-register. For example, you can contact them prior to the event and personally invite them to your stand again or use this information for follow-up after the event. Save time by using the professional marketing materials available to promote your participation, such as banners, logos and digital invitations. In addition, provide us with your contact list so that we can invite your contacts to you by means of a (hard copy) personal invitation.
Effortlessly share information about your products and services via a wireless reader on your stand. The Smart Badge technology ensures that you even reach visitors with whom you could not interact during the event. By scanning your reader with their Smart Badge, visitors will receive all information from your online company profile via email after their visit. They even get suggestions from exhibitors they might have missed, based on an AI-driven analysis of their profile and interests.

Are new leads important to you? Do you want to capture information about potential, or even
existing, customers you meet at the show?
If so, you’ll be glad to know we’ve got you covered! Through our event app, you can seamlessly
connect with customers, prospects, and potential partners before, during and after the event.

Before the event: We facilitate pre-event connections between you and potential customers
through our AI-driven recommendations within the app, which adds huge value to your
exhibiting experience by allowing you to start the conversation early and arrange meetings
onsite. By capitalising on this opportunity to engage with individuals and companies that
matter most to your business, you will benefit from increased footfall to your stand.

1 Innovation + 1 Smart Badge reader

Online visibility all year round

With My Easyfairs you can easily manage your company profile and product range for the online catalog of the event you are participating in.  
  • Create a company profile in which you inform potential visitors about your offer. By mentioning your website and social media links, interested parties can easily contact you, as well as via the contact form.
  • There is no limit to the amount of product information (text, image, video, links) you can publish.
  • Keep your profile up to date by regularly posting new content, such as product updates and press releases. These are also published on the news page of the event.
  • Attract top talent from the industry by posting relevant job openings to your profile.
Position your company as an innovator! Submit your innovative product(s) for the Innovation Gallery (subject to approval by the Innovation reviewer).
We make it very easy for you to invite (potential) relations with your personalized registration link, via the digital channels you have chosen (email, website, social media, e-mail signature or personal registration code). If you need help with this, feel free to get in touch! You can easily download a list of the (potential) visitors who used your link to pre-register. For example, you can contact them prior to the event and personally invite them to your stand again or use this information for follow-up after the event. Save time by using the professional marketing materials available to promote your participation, such as banners, logos and digital invitations. In addition, provide us with your contact list so that we can invite your contacts to you by means of a (hard copy) personal invitation.
Effortlessly share information about your products and services via a wireless reader on your stand. The Smart Badge technology ensures that you even reach visitors with whom you could not interact during the event. By scanning your reader with their Smart Badge, visitors will receive all information from your online company profile via email after their visit. They even get suggestions from exhibitors they might have missed, based on an AI-driven analysis of their profile and interests.

Are new leads important to you? Do you want to capture information about potential, or even
existing, customers you meet at the show?
If so, you’ll be glad to know we’ve got you covered! Through our event app, you can seamlessly
connect with customers, prospects, and potential partners before, during and after the event.

Before the event: We facilitate pre-event connections between you and potential customers
through our AI-driven recommendations within the app, which adds huge value to your
exhibiting experience by allowing you to start the conversation early and arrange meetings
onsite. By capitalising on this opportunity to engage with individuals and companies that
matter most to your business, you will benefit from increased footfall to your stand.

2 Innovations + 2 Smart Badge readers

Online visibility all year round

With My Easyfairs you can easily manage your company profile and product range for the online catalog of the event you are participating in.  
  • Create a company profile in which you inform potential visitors about your offer. By mentioning your website and social media links, interested parties can easily contact you, as well as via the contact form.
  • There is no limit to the amount of product information (text, image, video, links) you can publish.
  • Keep your profile up to date by regularly posting new content, such as product updates and press releases. These are also published on the news page of the event.
  • Attract top talent from the industry by posting relevant job openings to your profile.
Position your company as an innovator! Submit your innovative product(s) for the Innovation Gallery (subject to approval by the Innovation reviewer).
We make it very easy for you to invite (potential) relations with your personalized registration link, via the digital channels you have chosen (email, website, social media, e-mail signature or personal registration code). If you need help with this, feel free to get in touch! You can easily download a list of the (potential) visitors who used your link to pre-register. For example, you can contact them prior to the event and personally invite them to your stand again or use this information for follow-up after the event. Save time by using the professional marketing materials available to promote your participation, such as banners, logos and digital invitations. In addition, provide us with your contact list so that we can invite your contacts to you by means of a (hard copy) personal invitation.
Effortlessly share information about your products and services via a wireless reader on your stand. The Smart Badge technology ensures that you even reach visitors with whom you could not interact during the event. By scanning your reader with their Smart Badge, visitors will receive all information from your online company profile via email after their visit. They even get suggestions from exhibitors they might have missed, based on an AI-driven analysis of their profile and interests.

Are new leads important to you? Do you want to capture information about potential, or even
existing, customers you meet at the show?
If so, you’ll be glad to know we’ve got you covered! Through our event app, you can seamlessly
connect with customers, prospects, and potential partners before, during and after the event.

Before the event: We facilitate pre-event connections between you and potential customers
through our AI-driven recommendations within the app, which adds huge value to your
exhibiting experience by allowing you to start the conversation early and arrange meetings
onsite. By capitalising on this opportunity to engage with individuals and companies that
matter most to your business, you will benefi t from increased footfall to your stand.

2 Innovations + 3 Smart Badge readers

Boost your leads

Receive a list of all visitors who have shown interest in you by scanning their Smart Badge with your reader. A fantastic way to get in touch and convert prospects into customers!

With the Visit Connect web app you can easily scan your visitors’ badges. This allows you to record the visitor data in a simple way. You can add notes, for example to categorize very interesting leads. Post-event follow-up has never been easier. There is no limit to the number of team members that can use the app.

Find out when visitors you have invited arrive at the event: receive a text message when the visitor enters the event. This way you can be sure that you meet important prospects and customers during the event – they certainly appreciate that!

Unlimited number of Visit Connect licenses​

Boost your leads

Receive a list of all visitors who have shown interest in you by scanning their Smart Badge with your reader. A fantastic way to get in touch and convert prospects into customers!
With the Visit Connect web app you can easily scan your visitors’ badges. This allows you to record the visitor data in a simple way. You can add notes, for example to categorize very interesting leads. Post-event follow-up has never been easier. There is no limit to the number of team members that can use the app.
Find out when visitors you have invited arrive at the event: receive a text message when the visitor enters the event. This way you can be sure that you meet important prospects and customers during the event – they certainly appreciate that!

Unlimited number of Visit Connect licenses​

Boost your leads

Receive a list of all visitors who have shown interest in you by scanning their Smart Badge with your reader. A fantastic way to get in touch and convert prospects into customers!
With the Visit Connect web app you can easily scan your visitors’ badges. This allows you to record the visitor data in a simple way. You can add notes, for example to categorize very interesting leads. Post-event follow-up has never been easier. There is no limit to the number of team members that can use the app.
Find out when visitors you have invited arrive at the event: receive a text message when the visitor enters the event. This way you can be sure that you meet important prospects and customers during the event – they certainly appreciate that!

Unlimited number of Visit Connect licenses​

Extra online visibility

Provide extra good online visibility for your brand at an unmissable location. Your logo will be shown in the exhibitor list of the online catalogue.
You will have the option to place a video instead of a static image at the top of your online business profile.

Extra online and offline visibility​

Provide extra good online visibility for your brand at an unmissable location. Your logo will be shown in the exhibitor list of the online catalogue.
You will have the option to place a video instead of a static image at the top of your online business profile.
Your company will be more prominently displayed in the exhibitor list of the online catalogue.
Your logo is visible during various steps that a visitor goes through to register a ticket. For example, your logo appears in the registration portal, in the confirmation email and on the admission ticket. This exclusive option is available to a limited number of exhibitors.
Be seen where it matters! Your logo or advertisement is visible on displays in busy places during the event.

* This feature will be available for all exhibitors beginning in July 2024

Smart Badge Contactless Technology

EasyGo includes the Smart Badge technology which requires no physical contact and guarantees a 100% safe event experience.
You will receive your Smart Badge at the entrance after having scanned the barcode on your printed voucher or mobile device.

Thanks to the embedded NFC chip you can use your badge throughout the event to gather product and stand information 
with a swipe of your badge.

At the end of the day you receive all collected information via email in your Visit Summary.

The Smart Badge technology – The safest way to visit an event!

Smart Badge Technology for Exhibitors

Smart Badge Technology for Visitors

TESTIMONIALS

I am convinced that the digitalisation of fairs really has an added value for everyone. We work less with paper, we can now process all received data directly in our systems. This is definitely a bonus!
Fabienne LeysHR Manager, Valvesco
They could give us business cards but then it was hard to keep track of all of them. It just makes it really easy to get people's details and then after the show we'll be able to follow up on all those leads rather than them walking away.
Robert DuncanCustomer Service Manager, Woohoop.com
With the Smart Badge system we can send relevant information for each of these product to potential customers. In the past, we used to do the follow up based on our notes, and sometimes we forgot why we need to contact the prospect. Now we collect information, avoid mistakes, we do not lose information and we can target the information we send.
Alec HendrickxCommercial Executive, MSC
We have adopted the digital method and we have noticed that is now much more easier. We also use Visit Connect if we need to add extra notes in the prospect data file and follow up if this prospect needs more information after he/she visited the stand.
André RuedesueliSales Manager Benelux, Magnetrol International BV
A lot of people have said they've been looking at our online profile before. They already know what they want to talk about when they hit on the stand and especially RX taper that has been in the Innovations Gallery as well.
Lucy BostenMarketing Manager, Carlton Packaging
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