The expert innovation event for the cosmetic packaging community
Easyfairs is expanding beyond Europe to become a global leader in organizing events for niche markets. With the acquisition of the prestigious PCD-ADF (Aerosol & Dispensing Forum and Packaging of Perfume, Cosmetics & Design) events in Paris, we are now the organiser of the only dedicated event for the cosmetic and beauty packaging community in Europe and have successfully geo-cloned ADF&PCD in New York and will introduce it in 2018 in Shanghai.
With a legacy of 12 and 14 editions respectively in Paris, ADF (Aerosols & Dispensing Forum) and PCD (Packaging of perfumes, cosmetics & design) PCD-ADF is considered the premier expert event by both suppliers and key players from the aerosol and dispensing industry.
This highly specialized event brings together over 450 international packaging suppliers and nearly 7 000 visitors form over 70 countries to take stock of innovations, technical advances and packaging trends.
A growing market in Belgium and Europe
With the healthcare sector a dynamic and demanding marketplace, Easyfairs has acquired a series of industry related events in Belgium and the UK, with a huge potential to expand in other countries.
In 2016, Easyfairs announced the acquisition of the Clinical, Cosmetic and Reconstructive Expo in the UK. The event attracts a serious audience of registered healthcare professionals. It is supported by the British Association of Aesthetic Plastic Surgeons (BAAPS) and the British Cosmetic Dermatology Group (BCDG).
Over the past two years Easyfairs Belgium has built a national portfolio by acquiring Expo60+ in Mechelen, the top event in Flanders about care for the elderly, and Healthcare Brussels, focused on residential and home care. We have now merged these two events as Health & Care in Ghent and launched a parallel event Soins & Santé in Namur, the capital of Wallonia.
Finally, we also acquired Dentex, the Brussels-based event for dentistry and dental care. In 2017 is was successfully launched in Algiers, Algeria with a 2nd edition already planned in March 2018.
With current demographic trends and financial pressure on healthcare providers continuing into the foreseeable future, we are investing further in healthcare events as this is a dynamic sector that will continue to grow.
A commanding position in Belgium and Scandinavia
Easyfairs has established its clear leadership in the hotel, restaurants and catering market (“horeca”) in Belgium and Scandinavia.
Horeca Expo in Ghent, Belgium is the country’s top event for food service outlets and institutional caterers. This flagship trade event attracts more than 650 exhibitors and welcomes some 50,000 professionals.
In Sweden, Denmark, Norway and Finland we offer the upmarket Restaurangexpo with an unrivalled reputation, largely thanks to the comprehensive seminar and speaker programme, which every year attracts celebrity chefs, sommeliers and successful restaurant entrepreneurs. These four Scandinavian countries are also home to the on-trend horeca event Fastfood & Café, which focuses on the rapidly changing sector of modern fast food and food-on-the-move catering.
It is only a matter of time before these highly successful events are geo-cloned to new markets.