Easyfairs serves communities with live events that enable them to visit their future. They provide a vision of how people’s lives, their businesses, their industries can and will change for the better.
Easyfairs is a multi-format event organiser, which means we consider the needs of the markets and communities we serve and then design and execute the format that best suits those needs. Some examples:
The all-in format provides a turnkey solution where everything that an exhibitor needs to participate is included in the price (space rental, modular stand building, stand furniture, onsite and online services, marketing). The all-in formula enabled Easyfairs to make an exceptionally rapid market entry in many geographies and sectors. One of the reasons that Evenementenhal was such a good fit for the Group is that most of its events use the all-in formula.
A business-to-business trade show provides a showcase for leading suppliers and pioneering innovators, typically covering an entire supply chain, to meet current and future customers. Our portfolio of packaging trade shows is a good example. Representatives of leading brands and retailers visit to discover innovations in packaging design, materials, equipment and logistics – all under one roof.
A confex is a combination of conference and exhibition. SETT, which takes place in Stockholm, Malmö and Oslo, is Scandinavia’s largest exhibition and conference for innovative and modern learning. It brings together teachers, head teachers, preschool teachers, educationalists and administrators for inspiration, discussion and development.
A summit is essentially a high-level networking platform for the key decision makers in a professional community. Realty in Brussels brings together 7 000 real estate professionals and 450 international investors, as well as more than 120 exhibitors, to learn about issues such as urban development and planning in Belgium and Luxembourg as well as the latest residential, corporate, retail and public architecture projects.
Business-to-consumer events introduce end-consumers to suppliers of products and services meeting a particular set of needs. Our BIS, Bouw & reno and Bois & Habitat events bring together consumers interested in building or extending their properties.
Business-to-vertical refers to an event that is focused on a very specific vertical market. Art Brussels, for example, has evolved over 35 editions into one of Europe’s top contemporary art fairs.
Our Heroes conventions across Europe are pop culture festivals bringing together fans of comics, sci-fi and anime.
By geo-cloning successful events in new markets, we offer our exhibitors a very powerful proposition; a platform for them to launch or develop their business abroad. Because the events basically conform to a similar format in all markets, participation is easy and the service very personal. Moreover, content features that work in one geography tend to work in others, since the target communities are similar.
Easyfairs’ success with geo-cloning is based on two exceptional and complementary competitive advantages: strong brands and a network of offices that have deep market knowledge as well as research and development capabilities.
Easyfairs has successfully applied these principles to several of their own brands. Some examples: StocExpo and Tank Storage; the Packaging Portfolio (Empack, Label&Print, Packaging Innovations and Luxury Packaging); Solids European Series - which has evolved into Europe’s leading brand for the bulk solids sector; Transport & Logistics; Maintenance and Pumps & Valves and more recently ADF & PCD (Aerosol & Dispensing Forum and Packaging of Perfume, Cosmetics & Design) that was acquired in 2016 and has expanded its presence now from Paris to Shanghai!