Clinic & Practice Management

Clinic & Practice Management Theatre 2019 programme

Thursday 10th October

Chair – Pam Underdown, CEO, Aesthetic Business Transformations 

10:45 - 11:00

Dr Manev Bawa - Clinic and practice management theatre CCR 2019

NEW TO AESTHETICS?

Where & how to start

Dr Manav Bawa MD PGDip(ESSQ) MRCS(Eng) MEdSE(ICL) & DIC MRCGP, Cosmetic Doctor & Family Physician

When starting in aesthetic medicine, it can be overwhelming and challenging to know where to focus your energy on, for example, where to practice, how to market yourself, what products to use etc. This talk aims to help focus on key areas when starting out, helping to provide some clarity and structure to the practitioner’s journey.

 

11:00 - 11:15

Miss Sherina Balaratnam Clinic and practice management theatre CCR 2019

NEW TO AESTHETICS?

New town, new team, no PR - what next?

Miss Sherina Balaratnam MBBS MRCS(Edin) MSc(UCL), Surgeon and Cosmetic Doctor

Having launched her own clinic in a completely new town, with a database of zero patients, no PR and a brand new team, hear some tips and advice on how to get started in Aesthetics and grow a successful clinic.

11:15 - 11:30

Dr Tristan Mehta  Clinic and practice management theatre CCR 2019

NEW TO AESTHETICS?

Is the market saturated? How to succeed at a new career in aesthetics when the majority don't

Dr Tristan Mehta BMedSci BMBS(Medicine) PGDip(Skin Ageing and Aesthetic Medicine), Cosmetic Physician  and CEO at Harley Academy

It's no secret that working in aesthetics can be financially rewarding and give back the autonomy you are looking for. However, it is also well known that this is only the case for a small percentage of practitioners who choose to train in the field. In this talk, Dr Tristan Mehta highlights the essential mindset and approach to a career in aesthetics, and gives key insights for practitioners getting started on their journey to maximise their chances of success.

11:30 - 11:45

Networking and Exhibition Visit

11:45 - 12:00

Pam Underdown Clinic and practice management theatre CCR 2019

SETTING UP YOUR CLINIC

Growing a Successful Practice: Lessons Learned from 357 Aesthetic Practitioners Over 13 Years

Pam Underdown, CEO, Aesthetic Business Transformations

Every master was once a disaster. Every winner was once a beginner. So how did today's high thriving clinics and practitioners achieve their level of success? What are their jealously-guarded secrets? And how do they stay ahead of the curve?

The success many clinics and practitioners enjoy today is a reflection of the decisions they were making around 5 -10 years ago. The life you'll be living in 5 - 10 years will reflect the decisions you're making today. During this presentation, you will come face to face with those decisions and experience a few 'light bulb' moments of your own. But most importantly, you will have full visibility of the common mistakes that can sabotage your progress and profitability during the early stages of your journey. It's a lot less painful (and expensive) to avoid those problems than it is to correct them.

12:00 - 12:15

Clinic and practice management theatre CCR 2019

SETTING UP YOUR CLINIC

Clinic best practice

Mr J Arturo Almeida MD FACPh, Consultant Surgeon & Aesthetic Doctor

Launch of your clinic is normally a challenge. But, when the clinic opens, is when the real, tough work begins. And quite often, most of these tasks are not necessarily medical. As doctors, we have not been educated on concepts such as cash flow, finances, USP and other business-related terms. And, at the end of the day, we are running a business. We need to know our public, the message we want to share and how to deliver it.

12:15 - 12:30

Ron Myers Clinic and practice management theatre CCR 2019

SETTING UP YOUR CLINIC

The art of communication; a new training tool for Aesthetic Practitioners

Ron Myers, Director, The Consulting Room Group

With a past history in pharmaceutical sales and sales team management, linked to coaching practitioners in aesthetic clinics, Ron reviews the key principles of an effective consultation and sales process. Aesthetic practitioners, both medical and non-medical, often do not have a standardised process for effectively handling the consultations. Ron will reveal a simple way of improving these core skills, that is specifically designed for aesthetic practitioners and therapists, so that they can become more effective at converting consultations into paying clients.

12:30 - 12:45

Networking and Exhibition Visit

12:45 - 13:30

David Sines Clinic and practice management theatre CCR 2019
Andrew Rankin Clinic and practice management theatre CCR 2019

PATIENT SAFETY & REGULATIONS

Roundtable: Latest updates on Regulations, Mandatory Qualifications and Guidelines for Prescribing in Aesthetics

Professor David Sines CBE BSc(Hons) RN RMN RNMH RNT PGCTHE PhD FRCN FRSA FHEA, Executive Chair JCCP and Andrew Rankin RN NIP, Trustee and Co-Chair - Practitioner Register Committee, JCCP

Professor Sines – Executive Chair of the JCCP and Andrew Rankin – JCCP trustee and Co-Chair – JCCP fitness to practice committee, will outline the latest developments on regulation, relationship of the JCCP to the statutory regulators and the latest agreed guidelines for prescribing in aesthetics.

13:30 - 13:45

Networking and Exhibition Visit

13:45 - 14:00

Julia Kendrick Clinic and practice management theatre CCR 2019

PROMOTING YOUR CLINIC AND TREATMENTS

The role of PR & social media for aesthetic treatments

Julia Kendrick BSc mCIPR, Director, Kendrick PR

The aesthetics industry is more accessible, affordable, and profitable than ever. Recently, much of the industry growth has been driven by the “Millennial / Gen Z” patient category, with a reported 28% increase in under 30’s Botox®️ procedures and a 32% increase in filler treatments in this group. Worryingly, the rise in both social media use and aesthetic enhancement has come at the same time as a rise in mental health disorders, prompting speculation that the three may be interlinked. With more young people chasing an idealised image of themselves, this session outlines how to use PR and social media to ethically build your brand as a trusted, reputable practitioner in an age of ‘filtered’ beauty.

14:00 - 14:15

Miss Sherina Balaratnam Clinic and practice management theatre CCR 2019

PROMOTING YOUR CLINIC AND TREATMENTS

Patient education and demystifying treatments

Miss Sherina Balaratnam MBBS MRCS(Edin) MSc(UCL), Surgeon and Cosmetic Doctor

With an ever increasing array of treatments and technologies available to consumers, gain some top insights on how to educate, engage and empower patients through educational events.

14:15 - 14:30

Dr Qian Xu Clinic and practice management theatre CCR 2019

PROMOTING YOUR CLINIC AND TREATMENTS

3 lessons we can learn from beauty therapists to help us succeed in the Aesthetics Business

Dr Qian Xu BSc BM MRCS MRCEM, Aesthetic Doctor

Healthcare professionals often look down on beauty therapists who perform injectable treatments and give them a hard time. When I first found out that just about anyone can inject, my initial thought, like most of yours, was “Oh my God, that’s so dangerous!”. However, my next thought, which really intrigued me and has led me down the road of aesthetics business mentoring, was “How can an injector with no medical qualifications have a waiting list of 3 months? And yet, another injector who is fully qualified struggle to get anyone through the door?” While most practitioners are showing off their qualifications to prove how safe they are, there must be other factors that the clients care about. These are the things that we can learn from those successful beauty therapists, and then apply to our own aesthetics practices to help us succeed in business.

14:30 - 14:45

Dr Sophie Shotter Clinic and practice management theatre CCR 2019
Dr Terrty Loong Clinic and practice management theatre CCR 2019

THE CONSULTATION PROCESS

Making the most out of every patient touchpoint with Harley

Dr Sophie Shotter MBChB BSc (Hons), Aesthetic Doctor and Founder of Illuminate Skin Clinic and Dr Terry Loong MBBS MRCS, Integrative Cosmetic and Skin Doctor 

How to sell products in under a minute and have your patients repurchase from you forever. No inventory risk and no staff needed.

14:45 - 15:00

Kimberley Cairns Clinic and practice management theatre CCR 2019

THE CONSULTATION PROCESS

The Wellness Phenomenon; the hidden force driving the Aesthetic industry? 

Kimberley Cairns BSc MSc MBPs, Psychologist and Body Image Specialist

The interaction of Well-being and the pursuit of cosmetic intervention are to be explored for the first time at CCR. Providing an essential psycho-aesthetic education to manage complex and sensitive cases in response to a dynamic industry. Motivational and behavioural characteristics of the client must be understood to ensure safety and satisfaction. Often these can present in a challenging consultation or as stressful complaints. Aesthetic professionals require a confident and competent approach to monitor an aesthetic journey with implications to well-being which enhances ethical business cultures. Improved aesthetic resilience, effective practice management and client retention are all features associated with accountable wellness. To facilitate emerging best practice this unique personal wellness approach ensures the right clients get the right care which intern improves industry standards.

15:00 - 15:15

Dr Tim Pearce  Clinic and practice management theatre CCR 2019

THE CONSULTATION PROCESS

Mastering the consultation process 

Dr Tim Pearce MBChB BSc(Hons) MRCGP, GP, Aesthetic Trainer and Cosmetic Doctor

Here's how to put aside your fear of sales and get focused on solving the patient's REAL problems instead of being a vending machine for their requests.

- Why you need to redefine what the goal of the consultation is.

- How to build trust by understanding the three components of trust and how to earn each form of trust quickly.

 

- How understanding the hopes and fears of patients enables you to communicate far more effectively.

15:15 - 15:30

Clinic and practice management theatre CCR 2019

THE CONSULTATION PROCESS

Managing patient expectations - balancing request and reality

Melanie Recchia RN INP, Aesthetic Nurse Specialist

This presentation will take the consultation process to the next level. Mel will share the basics of what is required at any consultation but will focus on how to get a balance between patient request and reality of what can be achieved. As aesthetic practitioners we often get asked to work miracles and patient’s expectations can be high. This talk will discuss the importance of ensuring the patient understands the process and procedure including the aftercare. Mel will also share the importance of informing the patient what the treatment is and isn’t going to fix to create a balance between request and reality. Mel will also share some tips and advice on how to make a long-term plan for treatment. Providing an in-depth and informed consultation will make your life as a practitioner easier - remember your work is on their face!

15:30 - 15:45

ALice Hart-Davis Clinic and practice management theatre CCR 2019

THE CONSULTATION PROCESS

How to improve communication with patients  - enhancing understanding of tweakments

Alice Hart-Davis, Journalist, Author and Creator of The Tweakments Guide

Patients are keenly curious about aesthetics but most of them are horribly confused about which procedures do what, and which treatments might best address their concerns. How can you make sure that they understand what you are saying to them – the treatments you are proposing, how these work, and how these will benefit them? How can you manage their expectations of what you can deliver and disperse the apprehension that most patients feel when approaching aesthetic treatment, or trying new procedures? Which resources resonate best with patients?

 

Alice Hart-Davis will use the insights that she has gained both as a journalist who has been reviewing tweakments for 20 years, and as creator of www.thetweakmentsguide.com, to give you the answers

15:45 - 16:00

Sabrina Shah-Desai Clinic and practice management theatre CCR 2019

THE CONSULTATION PROCESS

Aesthetic Management for 4 generations 

Mrs Sabrina Shah-Desai MS FRCS, Aesthetic & Reconstructive Oculoplastic Surgeon

This lecture discusses the aesthetic management for 4 generations as these require different techniques

·       Millennials, born 1977 to 1995.

·       Gen X, born 1965 to 1976.

·       Baby Boomers, born 1946 to 1964.

 

·       Traditionalists, born 1945 and earlier.

16:00 - 16:15

Clinic and practice management theatre CCR 2019

PATIENT SELECTION

Understanding BDD

Dr Alia Ahmed MBBS, Consultant Dermatologist

Understanding Body Dysmorphic Disorder (BDD) is important for healthcare practitioners working in aesthetics and dermatology. There is an increasing proportion of patients that are suffering with BDD but under-diagnosed, with such a chronic and debilitating course, missed opportunities to diagnose BDD are at the detriment of our patients. Recognising and treating this condition early facilitates good clinical outcomes and improves both the patient and clinician experience. There are several challenges facing practitioners dealing with BDD, especially as this group of patients can be at high risk of psychological and psychiatric comorbidities, including risk of suicide. This session aims to equip practitioners with screening tools for BDD, as well as advice on how to identify and manage these patients successfully.  

16:15 - 17:00

Clinic and practice management theatre CCR 2019
ALice Hart-Davis Clinic and practice management theatre CCR 2019
Kimberley Cairns Clinic and practice management theatre CCR 2019

PATIENT SELECTION

Roundtable: Recognising and managing Obsessive Compulsive Disorders (OCD) + Body Dysmorphic Disorder (BDD) to protect vulnerable individuals

Dr Alia Ahmed MBBS, Consultant Dermatologist, Alice Hart-Davis, Journalist, Author and Creator of The Tweakments Guide and Kimberley Cairns BSc MSc MBPs, Psychologist and Body Image Specialist

 

Friday 11th October

Chair – Pam Underdown, CEO, Aesthetic Business Transformations 

10:00 - 10:15

Dr Tim Pearce  Clinic and practice management theatre CCR 2019

COMPLICATIONS

Overcoming the fear of complications

Dr Tim Pearce MBChB BSc(Hons) MRCGP, GP, Aesthetic Trainer and Cosmetic Doctor

I've discovered this fear terrifies many healthcare practitioners, and rightfully so. A complication is the most likely event to lead to legal action or being hauled up in front of your governing body. These are the two most feared outcomes for any practitioner.

In this talk, I explain the three ways you can rid yourself of the fear of complications without ever being in over your head.

- I discuss how to integrate complications diagnosis and management into your consultation

- How to build a system that keeps your patients safe by looking at the whole process and what we can do to influence it.

 

- How to get your own algorithms developed using other people’s patients, so that one day when it's your patient you don't feel like you're in over your head.

10:15 - 10:45

Dr Tim Pearce  Clinic and practice management theatre CCR 2019
Clinic and practice management theatre CCR 2019
Clinic and practice management theatre CCR 2019
Clinic and practice management theatre CCR 2019

COMPLICATIONS

Roundtable: Managing complications

Dr Tim Pearce MBChB BSc(Hons) MRCGP, GP, Aesthetic Trainer and Cosmetic Doctor 

Ms Helena Collier MSc BSc PGDp RGN DNC NIP Independent Prescriber and Aesthetic Nurse Practitioner 


Professor Dr Benoit Hendrickx MD PhD FCCP FEBOPRAS, Plastic Surgeon 

 

Professor Brian Franks BDS(U.Lond) LDS RCS(Eng) MFGDP(UK) PGA PGDip ANSI FPFA ACIArb MEWI, Facial Aesthetics Practitioner 

This roundtable takes the discussion about complications and complications management up to and beyond the clinical elements.  The panellists will discuss the both clinical and administrative excellence required to ensure the well-being of your patients and the reputation of your practice. 

 

10:45 - 11:00

Networking and Exhibition Visit

11:00 - 11:15

Cheryl Barton Clinic and practice management theatre CCR 2019

ETHICS IN AESTHETICS

Advertising within Aesthetic Medicine and the Law 

Cheryl Barton RGN RM NIP, Aesthetic Nurse

Aim - Provide understanding on current regulatory guidance on the advertising of injectables in aesthetic practice 

Review - Compare and Contrast : ‘The Good The Bad and The Downright Ugly’  

Reflection - So you think you are compliant? 

To understand the regulation surrounding advertising in aesthetics. 

To be able to implement advertising in line with regulation. 

To create marketing materials in line with regulation.  

 

11:15 - 11:30

Jean Johnston Clinic and practice management theatre CCR 2019

ETHICS IN AESTHETICS

Ethical selling in medical aesthetics

Jean Johnston, Director, SJ Partnership

The session will encompass an industry overview, understanding of the importance of a thorough consultation, a brief overview of different patient and staff personality types, basics of selling and the importance of aftercare.

 

11:30 - 11:45

Sally Taber Clinic and practice management theatre CCR 2019

ETHICS IN AESTHETICS

Advertising by education & training providers

Sally Taber MA RGN RM, Trustee, JCCP

Sally Taber will discuss issues surrounding advertising by education and training providers and the JCCP work with the Advertising Standards Authority (ASA) in calling companies to account in this area.

 

11:45 - 12:00

Networking and Exhibition Visit

12:00 - 12:30

Ashton Colins Clinic and practice management theatre CCR 2019
Emma Davies Clinic and practice management theatre CCR 2019
Dr Christian Jessen Clinic and practice management theatre CCR 2019

PATIENT CARE FORUM

1624 Consumer Complaints – The Story behind the data

Ashton Collins, Director, Save Face; Emma Davies RGN NIP, Clinical Director, Save Face and Dr Christian Jessen MBBS MSc, Public Ambassador, Save Face

Why are 83% of complaints, regarding treatments provided by lay people?

What behaviours distinguish the regulated healthcare professionals?

What are the lessons and how do we influence the choices consumers make?

Ashton Collins explains the latest Save Face data on consumer complaints with analysis from Emma Davies and Dr Christian Jesson.  

 

12:30 - 12:45

Networking and Exhibition Visit

12:45 - 13:15

Cheryl Barton Clinic and practice management theatre CCR 2019
Jean Johnston Clinic and practice management theatre CCR 2019
Clinic and practice management theatre CCR 2019

THE ETHICS ROUNDTABLES

Roundtable: Ethics in aesthetics

Cheryl Barton RGN RM NIP, Aesthetic Nurse

Jean Johnston, Director, SJ Partnership

Andrew Vallance-Owen MBE DUniv (B’ham) MBA FRCS Ed, JCCP Trustee 

The aesthetics industry in the UK is unregulated and so cases of unethical practice are commonplace as anyone can offer complex aesthetic treatments. This roundtable explores the ethical principles that all registered health professionals must adhere to and discusses ways in which aesthetic practice can be further improved. 

 

13:15 - 13:45

Miss Mayoni Gooneratne  Clinic and practice management theatre CCR 2019
Dr Rita Rakus  Clinic and practice management theatre CCR 2019

THE ETHICS ROUNDTABLES

Roundtable: Ethical considerations of female genital cosmetic treatments

Miss Mayoni Gooneratne MBBS BSc MRCS, Surgeon

Dr Rita Rakus MBBS FBACD FBCAM, Cosmetic Doctor

Dr Shirin Lakhani MBBS MRCA MRCGP DRCOG ACCMA, Cosmetic Doctor

This roundtable discusses the range of motivations for female genital cosmetic treatments and the growing awareness, availability and demand for these procedures. The panellists will discuss the medical ethics that practitioners should be aware of and how practitioners can help their patients make well-informed decisions when considering female genital cosmetic treatments. 

 

13:45 - 14:00

Networking and Exhibition Visit

14:00 - 14:15

Mark Lainchbury Clinic and practice management theatre CCR 2019

BUSINESS ESSENTIALS

GDPR and Patients’ Rights

Mark Lainchbury, Managing Director, e-clinic

Aimed at clinic owners and managers, this talk will cover how GDPR impacts on obtaining consent to use and process personal data. It will include tips on understanding what data can be held, how it can be used, how the law has tightened around consent and how to deal with requests from data subjects. Mark will also cover some of the newer rights of your patients, including the right to be forgotten and data portability.

 

14:15 - 14:30

Dr Brian Franks Clinic and practice management theatre CCR 2019

BUSINESS ESSENTIALS

The Blinkin’ Obvious – or is it? An Expert Witness view of the Aesthetics Medico-legal Minefield. 

Dr Brian Franks BDS(U.Lond) LDS RCS(Eng) MFGDP(UK) PGA PGDip ANSI FPFA ACIArb MEWI, Facial Aesthetics Practitioner

An expert witness view of the aesthetics medico-legal minefield with particular emphasis on the ‘traps’ of the consultation and how to get caught in them.

 

14:30 - 14:45

Dr Anna Hemming Clinic and practice management theatre CCR 2019

TREATMENTS TO EXPAND YOUR CLINIC

Incorporating a weight loss program into your aesthetic clinic

Dr Anna Hemming MBChB BSc DFFP MRCGP, Aesthetic Physician

As aesthetic practitioners have the ability to offer a wide variety of treatments to help our patients improve the way they feel about themselves. With obesity endemic in the Uk population and professional weight management services within the NHS under pressure there is a growing demand from patients for weight management services within the private medical sector. Dr Hemming discusses how to implement a weight management service and the rules and regulations that need to be in place in order to offer medical weight loss treatments to your patients. 

 

14:45 - 15:00

JohN Culbert Clinic and practice management theatre CCR 2019

TREATMENTS TO EXPAND YOUR CLINIC

A functional medicine approach to weight loss

John Culbert, CEO, Cambridge Stratum

We are facing an obesity epidemic and even being overweight but not obese increases our risk of serious diseases including heart attack, stroke, some cancers and vascular dementia.  Body contouring is a popular and profitable treatment but does not treat the underlying causes.  A Functional Medicine approach to weight loss can reduce weigh long term and improve body shape, while improving the profitability and revenue of clinics and crucially optimising the coffers of HMRC. 

 

15:00 - 15:45

Clinic and practice management theatre CCR 2019
Miss Sherina Balaratnam Clinic and practice management theatre CCR 2019

ALLERGAN SYMPOSIUM

Educate, Elevate & Empower: The 3 E’s essential to setting the gold standard within aesthetics

Ms Sharon Bennett RGN NIP, Cosmetic Nurse and Chair British Association of Cosmetic Nurses (BACN) 


Miss Sherina Balaratnam MBBS MRCS(Edin) MSc(UCL), Surgeon and Cosmetic Doctor 


Nancy Ghattas, Associate Vice President Country Manager UK and Ireland, Allergan 


Dr Kathleen Long, Director of Education & Training, BCAM (The British College of Aesthetic Medicine) 

 

A round table discussion with leading industry professionals focusing on improving education, elevating standards and empowering consumers to make informed decisions and will focus on three key areas including:  importance of medical training, patient safety and Consumer Education.