Clinic & Practice Management

Clinic & Practice Management Conference

Headline Sponsor


Thursday 4th October

[Pam Underdown, CEO, Aesthetic Business Transformations]

Setting up a clinic

9.45 - 10.00

The Beginners Guide:  How to Build a Successful Practice In Aesthetic Medicine

Dr Nikolaos Metaxotos  MD PhD

Plastic Surgeon

10.00 - 10.15

How to Avoid 5 Common Mistakes that New Aesthetic Practitioners Make

Dr Olha Vorodyukhina BDS

Dental Surgeon, Aesthetic Medicine Practioner and Trainer

10.15 - 10.30

Setting Up a Private Practice - Vital and Practical Considerations

Mr Ali Souéid  RCS-Plast(Lon) MBA MSc Surg Sci MRCS(Ed) MB BCh BAO NUI LRCPI LRCSI

Plastic Surgeon

10.30 - 10.45

Creating an Aesthetic Clinic: What Can We Learn From Luxury Hotels and Fine Dining ?

Dr Roshan Vara BSc(Hons) MBBS

Managing Director, The Treatment Rooms London

10.45 - 11.00

Learn How to Develop a Hair Restoration Practice

Joseph R. Brown

 Executive Vice President, SmartGraft®

Clinic Management

11.00 - 11.15

Receptionist Training – Why it’s Important and How to do it

 Ron Myers

Director, Consulting Room

11.15 - 11.30

Clinic Management 

Sponsored by Consentz

Kirsty Child

Practice Manager, Light Touch Clinic

11.30 - 11.45


Patient Selection & Management

11.45 - 12.00

Growing a Safe and Ethical Aesthetics business: 'The Consultation' - How to Sell Without Selling'


Aesthetic Doctor

12.00 - 12.15

Why Responsible Patient Selection is of Paramount Importance to the Success of Practitioners and Clinics

Dr Emma Ravichandran

 Aesthetic Dentist

12.15 - 12.30

The Past, Present and Future of Psychological Evaluations - the Importance of these Evaluations to Your Business, Your Patients and Your Bottom Line

 Mr Norman Wright

Clinical Director, The Wright Initiative, UKCP Registered Integrative Psychotherapist, HCPC Registered Social Worker, BSI Committee Member CH/403 Aesthetic Surgery and Non-Surgical Medical Services

12.30 - 12.45


Investing In Products & Treatments

12.45 - 13.00

CoolSculpting – Reshaping Your Practice

 Dr Selena Langdon MBChB BMedSci MRCS

Aesthetic Physician

13.00 - 13.15

Capitalising on Today’s Wellness Trends

Dr Johanna Ward BA Hons MBBS DRCOG MRCGP Dip Clin Derm (distinction)

Cosmetic Doctor and GP

13.15 - 13.45


Bcam is an association for aesthetic doctors and dentists and includes many experienced practitioners. It is dedicated to raising the standards in aesthetic medicine. We will outline how BCAM can help you and why you should join our association.


We will outline why you should join BCAM and update on current thinking on standard s across the industry



PR, Media and Marketing

13.45 - 14.00

Instagram Is Hot in Aesthetics: Fake it Until You Make It?

Tom Seery

CEO, RealSelf

14.00 - 14.15

How To Market Your Practice Through Social Media

Mr Olivier Branford MA(Cantab) MBBS(Lon) PhD(Lon) MRCS(Eng) FRCS(Plast)

Aesthetic Plastic and Reconstructive Surgeon

14.15 - 14.30

Clinic PR & Marketing: The 4-Step Secret to Success

Julia Kendrick BSc mCIPR

Director, Kendrick PR

14.30 - 14.45

How to Choose the Right PR Agency and How to Measure ROI and Success

Abbie Carter

Director, Mantelpiece PR

14.45 - 15.00


Intro to JCCP Role of the Cosmetic Standards Practice Authority JCCP Partner Roles Joining the Registers Q&A

15.00 - 15.20

Intro to JCCP and Latest Status

Professor David Sines CBE

Chair, JCCP + Senior Representative, Cosmetic Standards Practice Authority (CPSA)

15.20 - 15.30

The role of the GMC with regard to guidelines for cosmetic practitioners, fitness to practice and relationship 

Antony Americano

Employer Liaison Adviser - London, General Medical Council (GMC)

15.30 - 15.40

ASA Guidelines on advertising in the cosmetic sector, the processes for making complaints and the ASA relationship with the JCCP

Anthony Betham-Rogers

Head of Complaints, Advertising Standards Authority (ASA)

15.40 - 15.50

The critical role of Local Environmental Health officers with regard to cosmetic businesses and the issues involved

Victor Ktorakis

Senior Environmental Health Officer

15.50 - 16.00

Question and Answer Session

16.00 - 16.15


16.15 - 16.45

The importance of vocational qualifications in the cosmetic/aesthetic sector, partnership working and how Ofqual will be working with the JCCP to exchange best practice, knowhow and standard setting

Claire Gill

Senior Manager - Strategic Relationships, Ofqual + Professor Anne McNall, Chair - JCCP Education and Training Committee

16.45 - 17.00

The importance of education and training for aesthetic practitioners, the qualifications debate and the importance of the JCCP Education and Training Register

Dr Tristan Mehta BMedSci BMBS(Medicine) PGDip(Skin Ageing and Aesthetic Medicine)

CEO at Harley Academy, Cosmetic Physician and Clinical Mentor at the NHS Institute for Innovation and Improvement

17.00 - 17.15

Joining the Registers

Professor David Sines

Chair, JCCP

17.15 - 17.30

Question and Answer Session


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Friday 5th October

[Pam Underdown, CEO, Aesthetic Business Transformations]

Building Client Engagement

9.25 - 9.45

How to Dramatically Increase Your Profitability

Pam Underdown

CEO, Aesthetic Business Transformations

9.45 - 10.00

Using Genetic Testing to Personalise Treatments and Increase Client Engagement and Loyalty

Sarah Carolides MA MPhil(Cantab) Dip ION(Dist) MBant

Nutritional Therapist

10.00 - 10.15

How to Gain Trust and Keep Your Patients Loyal for a Lifetime

Melanie Recchia

Registered Nurse, Independent Nurse Prescriber

10.15 - 10.30


Training & Education

10.30 - 10.45

Increasing the Effectiveness of Your Team by Understanding and Utilising Personality Types

Jean Johnston

Founder and Director, SJ Partnership Ltd

10.45 - 11.00

Virtual Aesthetic Doctor

Dr Deniz Kanliada MD

 ENT & Facial Plastic Surgeon

11.00 - 11.15

Safety in Micropigmentation

 Dawn Forshaw

CEO, Finishing Touches Group

11.15 - 11.45


Patient Safety & Managing Patient Expectations

11.45 - 12.00

Infection Control in Aesthetic Medicine and the Consequences of Inaction

Ms Helena Collier BSc RGN DNC PGDp(Medical Aesthetics)

Independent Prescriber and Aesthetic Nurse Practitioner

12.00 - 12.15

Managing Expectation in Aesthetic Practice

Miss Julie Brackenbury RGN INP

Aesthetic Nurse Specialist 

12.15 - 12.30 


Risk Management & Compliance

12.30 - 12.45

Practice & Practitioner Security & Continuity - A Clinical Perspective

Malcolm Cheshire

Consulting Adviser (Health & Resilience)

12.45 - 13.00

Managing Your Practice from Your Mobile Phone or Smart Device - What are the Risks?

Gilly Dickons

Managing Director, Aesthetic Response

13.00 - 13.30 


[Gilly Dickons, Managing Director, Aesthetic Response]

Reputation Protection & Crisis Management

13.30 - 13.45

Dr Bum Bum - What the Industry can Learn from this Case of Malpractice

 Mr Gerard Lambe 

Consultant Plastic Surgeon

13.45 - 14.00

Practical Tips to Protect Your Professional Reputation

 Maninder Gill

Partner, Simons Muirhead & Burton LLP

14.00 - 14.15

Nourishing and Protecting Your Business

Michael Geary

Co-founder & CEO, Consentz

14.15 - 14.30


Facebook Forums & Medicine

14.30 - 14.40

Using Social Media to Facilitate Learning - Good or Bad?


Aesthetic Doctor

14.40 - 14.50

Facebook Forums - An Appropriate Learning Platform for Medicine?

Ms Helena Collier

Independent Prescriber and Aesthetic Nurse Practitioner

14.50 - 15.00

Facebook Forums & Medicine - Shared Views

Sharon King 

Clinical Nurse Specialist

15.00 - 15.30

Discussion and Q&A

 Dr Qian Xu 

Ms Helena Collier 


Sharon King

Aesthetic Doctor

Independent Prescriber and Aesthetic Nurse Practitioner

Clinical Nurse Specialist


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