ADF&PCD Shanghai is China's only dedicated event for the aerosol, dispensing, perfume and cosmetic packaging community.
The growth in the cosmetics and personal care market in China is estimated to grow at 6.5% yearly and will become the largest market by 2020 which also presents plenty of opportunities for brand owners to increase their market share.
Consumers' spending habits in China are evolving from price focused, to higher quality and brand driven purchases. This is where creative and innovative packaging can amplify the value and perception of a brand.
Many local and international brands are already looking ahead to upgrade their packaging to capitalise on the exciting growth potential of China’s growing middle class and millennial generation. The increase in sophisticated demands of the Chinese consumer also demonstrates the opportunity to increase market share for all brand owners by improving the quality of their product offering.