Pentawards Conference Programme

The Pentawards Conference returns to Shanghai

In partnership with Package & Design magazine

Be inspired by international Pentawards winners!

Established in 2007, the Pentawards is the first and most prestigious worldwide competition, devoted exclusively to packaging design in all of its forms.

Hear from a selection of local and international design gurus at the top of their game, who will be revealing their creative insight and design thinking that formed the basis of their award winning work.

Pentawards conference

Day 1 - 27 March

10:00 - 10:30

When art and culture inspire branding

Masa Cui

Masa Cui, CEO & Founder, Marie Dalgar

Marie Dalgar
Christophe Pradere

Co-speaker: Christophe Pradere, CEO & Founder, BETC Asia

BETC

10:30 - 11:00

Q&A, Networking & Meet the Speaker

11:00 - 11:30

Oriental Aesthetics: Connecting Gen Z in China

William Wu

William Wu, Founder, OIB CHINA

Generation Z is driving the transformation of the global fashion industry, and the Chinese beauty industry is also attracting their attention through more innovative ideas. With the increasing self-confidence of Chinese people in recent years, it has become a trend that consumers are becoming more enthusiastic for the traditional oriental aesthetic. How to balance the relationship between modernity and tradition and create time-honoured products for the brand will become a new challenge.

OIB China
Liu Frog Prince

Co-speaker: Liu Longping, VP, Frog Prince

Frogprince

11:30 - 12:00

Q&A, Networking & Meet the Speaker

13:30 - 14:00

The secret of Suntory Design

Suntory

Yoji Minakuchi (Pentawards Jury 2018), Head of Design Department, Suntory.

When talking about charm of Japan, many people probably come up with two aspects, one “tradition and authenticity” and the other “pop and technology”.
Japan is full of juxtaposition with contradictory concepts.
Similarly, Suntory design has a lot of  juxtaposition. This has created characteristics of Suntory design. The session will help you understand what “Japan and Suntory design” is.

Suntory

14:00 - 14:30

Q&A, Networking & Meet the Speaker

14:30 - 15:00

Shaping brand stories through design

Seb Ehret

Sebastien Ehret, Consulting Director, Servaire & Co

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Sebastien Servaire

Sebastien Servaire, CEO & Creative Director, Servaire & Co

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15:00 - 15:30

Q&A, Networking & Meet the Speaker

15:00 - 15:30

PANEL DISCUSSION - The Future of Packaging Design

Rhonda Jiang

Hosted by Rhonda Jiang, Package & Design

p&d logo
Jeff Wang

Co-speaker: Jeff Wang, UPM Raflatac

UPM Raflatac
Alex Tang

Co-speaker: Alex Tang, UPM Raflatac

UPM Raflatac
Masa Cui

Masa Cui, CEO & Founder, Marie Dalgar

Marie Dalgar
Christophe Pradere

Christophe Pradere, CEO & Founder, BETC Asia

BETC
William Wu

William Wu, Founder, OIB CHINA + Liu Longping, Frog Prince, VP

OIB China
Liu Frog Prince

Liu Longping, VP, Frog Prince

Seb Ehret

Sebastien Ehret, Consulting Director, Servaire & Co

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Sebastien Servaire

Sebastien Servaire, CEO & Creative Director, Servaire & Co

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Suntory

Yoji Minakuchi (Pentawards Jury 2018), Head of Design Department, Suntory.

Suntory

16:00 - 16:30

Q&A, Networking & Meet the Speaker

Day 2 - 28 March

10:00 - 10:30

Innovation of cosmetic packaging design under crossover trend

Pechoin

Zhikui Cao, Director Brand Design Department, Pechoin

What's crossover? What's its impact on packaging design? The session will discuss the crossover collaboration in cosmetics industry and share the case study of Pechoin to explore the future trend of crossover packaging design.

Pechoin logo

10:30 - 11:00

Q&A, Networking & Meet the Speaker

11:00 - 11:30

First Touch: Designing Better Connections

Chen Lu Xiaomi

Chen Lu (Pentawards Jury 2018), MI Ecosystem - Design Director,  Xiaomi - China

After eight years, Xiaomi has become the world's fourth-largest smartphone manufacturer from an unknown startup, and has 190 million active mobile Internet users, launching more than 500 smart hardware ecosystem products. Xiaomi will use packaging as a starting point for offline communication with users, and enhance the user experience design of packaging. This sharing will analyze how the packaging team as a start-up brand analyzes the details of the user experience under limited resources and designs a package that meets both the e-commerce platform sales and the millet brand tonality.

MI Xiaomi logo

11:30 - 12:00

Q&A, Networking & Meet the Speaker

13:30 - 14:00

How to use a fighting spirit and winning mentality to create something new from something old

Janet He Yuesai

Janet He, Brand General Manager, Yuesai (L'Oreal)

How to bring a traditional brand and transform it from an ‘old-fashioned’ position in the consumers’ mindset to something more appealing, fresh and new; How to use a fighting spirit and winning mentality to create something new from something old.

Yue Sai
Christophe

Co-speaker: Christophe Pradere, CEO&Founder, BETC Asia

BETC

14:00 - 14:30

Q&A, Networking & Meet the Speaker

14:30 - 15:00

The green packaging of innovation and consumer cognitions to environmental protection

Idee Liu

Mr Idee Liu, Design Director, Proya

Brands that use the green concept to innovate tend to be more appealing and draw deeper interaction with consumers. Today, when social e-commerce enters various media and sales channels, environmental protection has become a selling point, a trend and the future of many industries. This session will discuss how to brand planting green genes to their packagings and how to connect brands to environmental protection to achieve business growth and increase brand reputation.

Proya

15:00 - 15:30

Q&A, Networking & Meet the Speaker