Infopack - PCD Paris 2019: building value through relevance and differentiation
The countdown to ADF&PCD Paris (Aerosol & Dispensing Forum & Packaging of Perfume Cosmetics and Design) has begun for the 2019 edition. It will be held at Paris Porte de Versailles (30-31 January).
One of the successes of the Paris event is its rich conference program. A conference format and content that meets visitor expectations, focused on interactivity to enable them to learn and exchange more thanks to redesigned formats in the form of expert round tables, for the PCD part.
The general theme of the PCD conferences will focus on value creation through relevance and differentiation.
Brands have to stand out, not only by being different, but by being both personally relevant and emotionally important to consumers.