PCD Conference programme

BUILDING VALUE THROUGH RELEVANCE AND DIFFERENTIATION

Brands need to stand out, not just by being different, but by being both personally relevant and emotionally important to people.

For many brands, the recipe for meaningful differentiation remains elusive. When a brand seeks a meaningful position through personal relevance and emotional importance, it starts by discovering what makes it potentially relevant and then focuses on evoking the emotions that will support, extend and highlight that relevance.

WEDNESDAY 30 JANUARY

ARE YOU READY FOR THE NEXT PACKAGING RENAISSANCE?

10:00 - 11:00

OPENING SESSION - Retail trends outlook

Are you thinking differently about how packaging can unlock growth in retail channels? 

Driven by changes in the economy and modern consumer purchasing habits, the retail marketplace is rapidly evolving. Emerging and growing channels, such as e-commerce, require you to take a new approach to packaging your products. Learn about the keys to success.

Maryline

CHAIRED BY:

Maryline Le Theuf - Editor - CosmétiqueMag

Cosmeticmag
Sandrine

SPEAKERS:

Sandrine Williamson – Beauty Director – Monoprix

Monoprix
Cyril

Cyril Bourgois - Operations Director - Groupe Casino

Groupe Casino
Joel

Joël Plat – ex Apple Market Leader, Marketing Distribution & Customer Relations Master Co-Director - Université Paris-Dauphine and Professor of Innovation - Sciences Po Paris.

Paris Dauphine Universite
Anais

Anaïs Dupuy - Business Development Manager - Kantar Worldpanel

Kantar Worldpanel

11:15 - 12:15

IS TECH FUELING A RENAISSANCE IN PACKAGING DESIGN?

Consumers are creatures of sensation. Packaging design is all about engaging their sense of touch and sight to influence buying habits.

As a result, the trend in packaging design is toward meeting their demands for better designed and environmentally responsible products. Fortunately, creativity, combined with today’s technology, allows brands to blend new materials and processes that push the design envelope while influencing consumer behaviour.

Charles

CO-CHAIRED BY:

Charles Boussiquet - Packaging/Product Design Director – L’Oréal

L'Oréal
Olivier

CO-CHAIRED BY:

Olivier de Lataulade - Head of Packaging Finishing & Printing Expertise – L’Oréal

L'Oréal
Christophe

SPEAKERS:

Christophe Pradère - Founder - BETC Design

betc design
Gerard

Gérard Wantz - Founder - Comme par Magie

Comme
Pascale

Dr Pascale Gauthier – Faculté de Pharmacie de Clermont-Ferrand

Clermont

Q&A and Meet the speakers

THE NEXT GENERATION OF PACKAGING SUPERSTARS

12:45 - 13:45

INTERACTIVE WORKSHOP IN COLLABORATION WITH FIT

This fast-paced interactive session will bring visitors together to seek innovative approaches to packaging solutions. Marianne and Sandra will brainstorm, uncover insights, imagine new ideas, and explore how products and packaging designs can be designed more intelligently with the goal of long term brand engagement.

Marianne

Marianne Rosner Klimchuk - Chair / Communication Design Pathways Department, Fashion Institute of Technology

FIT
Sandra

Sandra A. Krasovec – Program Coordinator - Packaging Design BFA / Communication Design Pathways Department, Fashion Institute of Technology

FIT

14:00 - 15:15

WHAT CHANGES ARE IN STORE FOR THE FRAGRANCE OF TOMORROW?

With a market losing steam, the fragrance industry needs to reinvent itself. What are the new paradigms for perfume’s reinvention? What feats are to come?

Pascale

CHAIRED BY:

Pascale Marciniak-Davoult – Director of Research & Packaging Innovation - Chanel

Chanel
Scott

SPEAKERS:

Scott Fulbright - CEO and Co-founder - The Living Ink Lab

Living Ink
Michael

Michael Delle Selve - Senior Communications Manager - Federation of European Manufacturers of Glass Containers (FEVE)

Feve
Christophe

Christophe Baudry - Sales Director EMEA, Beauty care & Healthcare - Metsä Board

Metsa
Sébastien Tissot

Sébastien Tissot – Vice President Naturals Responsible Sourcing - Firmenich

Firmenich
Gilles Oddon

Gilles Oddon - Senior Vice President R&D - Firmenich

Firmenich
School

Project presentation - ESEPAC & ESP schools

ESP

Q&A and Meet the speakers

15:15 - 16:15

HOW PACKAGING PLAYERS ADAPT TO THE NEEDS OF INDIE BRANDS

This panel discussion will show you how packaging players (samples, cases, sales packs) must adapt to the new rules of the game and the needs of indie brands.

Listen to indie brands testimonials on their packaging needs and challenges. Some exciting exchanges ahead!

Session held in the Innovation and Technology Theatre

Eva

CHAIRED BY:

Éva Lagarde - Marketing & Business Development Director - Premium Beauty News

Premium beauty news
Xavier

SPEAKERS:

Xavier de Jarnac - Marketing and Digital Director – Arcade Beauty

Arcade
Jonathan Mihy

Jonathan Mihy - Founder - MR Cartonnage Numérique

MR Cartonnage Numérique
Maud

Maud Lelièvre - Marketing & Communication Director - Cosmogen

Cosmogen
Bruno

Bruno Diepois - Owner and CEO - Coverpla

Coverpla
Wendy

Wendy Iles - Owner and Founder - Iles Formula by Wendy Iles

Iles
Boris

Boris Gratini - CEO - Nailmatic

Nailmatic
Nicolas

Nicolas Guibert – CEO - Blancrème

Blancreme

15:30 - 16:00

PACKAGING: THE CHALLENGE OF SENSORIALITY AND EMOTION

How to work on the "emotional" dimension of packaging while strengthening the creative autonomy of teams?

This presentation will address the fascinating question of the double dimension of packaging, both "objectifiable/factual" on the criteria of functionality, innovation, aesthetic codes and "subjective/emotional" from which emerges sensoriality, emotion and affect.

Our two speakers will present "Sense & Story", a tool specially designed for this double dimension.

Marielle

Marielle Belin – Founder - La marque & La manière

La marque
Julia

Julia Schäfer - Founder - In’Sens

In Sens

THURSDAY 31 JANUARY

THE USER’S PERSPECTIVE

10h00 - 11h00

OPENING SESSION – HOW TO KEEP PACKAGING RELEVANT WITH CONSUMERS OF ALL GENERATIONS?

Beauty, like every other industry, must evolve to meet its consumers’ changing needs. Today’s beauty consumers bridge several generations, so it’s important to clearly understand the differences in beauty perceptions between Baby Boomers, Millennials and Gen Z.

Glendean

CHAIRED BY:

Glendean Reh-van - Skincare Director - In-Trend

In Trend
Maud

SPEAKERS:

Maud Cariddi – CMO – Merci Handy

Merci
Juan

Juan Campderà - General Manager - Aktiva Design

Aktiva
Pierre

Pierre Bisseuil - Research Director - Peclers

Peclers

11:15 - 12:15

RETHINKING ECO-RESPONSIBLE PLASTIC PACKAGING

Plastics. They're durable, flexible and long-lasting. They're also everywhere.

What's not to love about these ubiquitous polymers?

Plastics are so ingrained in our everyday lives that it's hard to imagine life without them. More eco-friendly alternatives are out there though.

Hervé

CHAIRED BY:

Hervé Bouix – Senior VP Packaging Innovation - Estée Lauder

Estée
Frederic

SPEAKERS:

Frédéric Dreux - R&D Packaging Leader – Prestige - Unilever

Unilever
François Danel

François Danel – Sustainable Development Manager - Emeraude-International

Emeraude
Cyrille

Cyrille Vue – CEO – Erpro Group

Erpro
Damien

Damien Flacelière – CEO - MSC Scanning

MSC Scanning
Emmanuelle

Emmanuelle Schloesing – Environment Manager - Circular Economy – Elipso

Elipso
Maurizio

Maurizio Crippa - CEO - gr3n SAGL

gr3n
Sylvie

Sylvie Bénard – Sustainability Director - LVMH Moët Hennessy Louis Vuitton

LVMH

Q&A and Meet the Speakers

13:00 - 14:00

INTERACTIVE WORKSHOP IN COLLABORATION WITH PRATT INSTITUTE

Utilizing design thinking to create a personalization system for inclusive experience.

As more and more consumers demand personalized, and inclusive product experiences, many beauty brands are leading the way in this demand. In this workshop, Pratt Institute will explore the different channels and systems that are available to provide the ever-demanding consumer with a unique experience through packaging, digital and CRM.

Eugene

Eugene Kim - Creative Package Designer – Pratt Institute

Pratt

14:15 - 16:30

ADF&PCD Award Ceremony

Winners of the ADF&PCD awards will be revealed in one single ceremony in the PCD conference room from 2:15pm. Join us to celebrate this year's coveted awards!

Michel Guten

KEYNOTE ADDRESS BY:

Michel Guten - Former President of Cartier, former President of Lancel and founder of the Institut Supérieur de Luxe