PCD Conference programme

BUILDING VALUE THROUGH RELEVANCE AND DIFFERENTIATION

Brands need to stand out, not just by being different, but by being both personally relevant and emotionally important to people.

For many brands, the recipe for meaningful differentiation remains elusive. When a brand seeks a meaningful position through personal relevance and emotional importance, it starts by discovering what makes it potentially relevant and then focuses on evoking the emotions that will support, extend and highlight that relevance.

Wednesday 30 January

ARE YOU READY FOR THE NEXT PACKAGING RENAISSANCE?

10:00 - 11:00

OPENING SESSION - Retail trends outlook

Are you thinking differently about how packaging can unlock growth in retail channels? 

Driven by changes in the economy and modern consumer purchasing habits, the retail marketplace is rapidly evolving. Emerging and growing channels, such as e-commerce, require you to take a new approach to packaging your products. Learn about the keys to success.

Maryline

CHAIRED BY:

Maryline Le Theuf - Editor - CosmétiqueMag

Cosmeticmag
Sandrine

SPEAKERS:

Sandrine Williamson – Beauty Director – Monoprix

Monoprix
Cyril

Cyril Bourgois - Operations Director - Groupe Casino

Groupe Casino
Joel

Joël Plat – ex Apple Market Leader, Marketing Distribution & Customer Relations Master Co-Director - Université Paris-Dauphine and Professor of Innovation - Sciences Po Paris.

Paris Dauphine Universite
Anais

Anaïs Dupuy - Business Development Manager - Kantar Worldpanel

Kantar Worldpanel

11:15 - 12:15

IS TECH FUELING A RENAISSANCE IN PACKAGING DESIGN?

Consumers are creatures of sensation. Packaging design is all about engaging their sense of touch and sight to influence buying habits.

As a result, the trend in packaging design is toward meeting their demands for better designed and environmentally responsible products. Fortunately, creativity, combined with today’s technology, allows brands to blend new materials and processes that push the design envelope while influencing consumer behaviour.

Charles

CO-CHAIRED BY:

Charles Boussiquet - Packaging/Product Design Director – L’Oréal

L'Oréal
Olivier

CO-CHAIRED BY:

Olivier de Lataulade - Head of Packaging Finishing & Printing Expertise – L’Oréal

L'Oréal
Christophe

SPEAKERS:

Christophe Pradère - Founder - BETC Design

betc design
Gerard

Gérard Wantz - Founder - Comme par Magie

Comme
Pascale

Dr Pascale Gauthier – Faculté de Pharmacie de Clermont-Ferrand

Clermont

Q&A and Meet the speakers

THE NEXT GENERATION OF PACKAGING SUPERSTARS

12:45 - 13:45

INTERACTIVE WORKSHOP IN COLLABORATION WITH FIT

14:00 - 15:15

THE FRAGRANCE SUSTAINABILITY CHALLENGE - BECOMING PEOPLE AND PLANET POSITIVE

Sustainable development is a subject of public and collective interest for any global company. It is a public utility issue and all companies do have a role to play.

In common purpose with its consumers, the fragrance industry seeks to be at the forefront of what is environmentally sound, socially acceptable and economically viable. And to act as an inspiration, so that others will follow its lead through partnership and dialogue.

Pascale

CHAIRED BY:

Pascale Marciniak-Davoult – Director of Research & Packaging Innovation - Chanel

 

 

Scott

SPEAKERS:

Scott Fulbright - CEO and Co-founder - The Living Ink Lab

Living Ink
Michael

Michael Delle Selve - Senior Communications Manager - Federation of European Manufacturers of Glass Containers (FEVE)

Feve
School

Project presentation - ESEPAC & ESP schools

ESP

Q&A and Meet the speakers

15:15 - 16:15

HOW PACKAGING PLAYERS ADAPT TO THE NEEDS OF INDIE BRANDS

This panel discussion will show you how packaging players (samples, cases, sales packs) must adapt to the new rules of the game and the needs of indie brands.

Listen to indie brands testimonials on their packaging needs and challenges. Some exciting exchanges ahead!

Session held in the Innovation and Technology Theatre

Eva

CHAIRED BY:

Éva Lagarde - Marketing & Business Development Director - Premium Beauty News

Premium beauty news
Xavier

SPEAKERS:

Xavier de Jarnac - Marketing and Digital Director – Arcade Beauty

Arcade
Jonathan Mihy

Jonathan Mihy - Founder - MR Cartonnage Numérique

MR Cartonnage Numérique
Maud

Maud Lelièvre - Marketing & Communication Director - Cosmogen

Cosmogen
Wendy

Wendy Iles - Owner and Founder - Iles Formula by Wendy Iles

Iles

15:30 - 16:00

PACKAGING: THE CHALLENGE OF SENSORIALITY AND EMOTION

How to work on the "emotional" dimension of packaging while strengthening the creative autonomy of teams?

This presentation will address the fascinating question of the double dimension of packaging, both "objectifiable/factual" on the criteria of functionality, innovation, aesthetic codes and "subjective/emotional" from which emerges sensoriality, emotion and affect.

Our two speakers will present "Sense & Story", a tool specially designed for this double dimension.

Marielle

Marielle Belin – Founder - La marque & La manière

La marque
Julia

Julia Schäfer - Founder - In’Sens

In Sens

THURSDAY 31 JANUARY

THE USER’S PERSPECTIVE

10h00 - 11h00

OPENING SESSION – HOW TO KEEP PACKAGING RELEVANT WITH CONSUMERS OF ALL GENERATIONS?

Beauty, like every other industry, must evolve to meet its consumers’ changing needs. Today’s beauty consumers bridge several generations, so it’s important to clearly understand the differences in beauty perceptions between Baby Boomers, Millennials and Gen Z.

Glendean

CHAIRED BY:

Glendean Reh-van - Skincare Director - In-Trend

In Trend
Maud

SPEAKERS:

Maud Cariddi – CMO – Merci Handy

Merci
Juan

Juan Campderà - General Manager - Aktiva Design

Aktiva
Pierre

Pierre Bisseuil - Research Director - Peclers

Peclers

11:15 - 12:15

RETHINKING ECO-RESPONSIBLE PLASTIC PACKAGING

Plastic. They're durable, flexible and long-lasting. They're also everywhere.

What's not to love about these ubiquitous polymers?

Plastics are so ingrained in our everyday lives that it's hard to imagine life without them. More eco-friendly alternatives are out there though.

Hervé

CHAIRED BY:

Hervé Bouix – Senior VP Packaging Innovation - Estée Lauder

Estée
François Danel

François Danel – Sustainable Development Manager - Emeraude-International

Emeraude
Cyrille

Cyrille Vue – CEO – Erpro Group

Erpro
Damien

Damien Flacelière – CEO - MSC Scanning

MSC Scanning
Emmanuelle

Emmanuelle Schloesing – Environment Manager - Circular Economy – Elipso

Elipso

Q&A and Meet the Speakers

13:00 - 14:00

INTERACTIVE WORKSHOP IN COLLABORATION WITH PRATT INSTITUTE