Marketing & PR Campaign

Our Marketing & PR Campaign

How Do We Attract Decision Makers

We invest in an extensive marketing and PR campaign in the run up to the event, to reach a broad range of senior packaging and print buyers.

The campaign spans partnerships with industry bodies, advertising, inserts and editorial in key trade press, and emails, online promotion and social media coverage – all included in the price of your exhibition stand.

We invest heavily in a broad-ranging campaign

Our campaign reaches out to everyone involved in all stages of aerosol, dispensing, perfume & cosmetic packaging process in the run up to the show through a combination of targeted emails, newsletters, advertising, social media, mailing, promotion and editorial. Here is a breakdown of where we have promoted the show.

A wide multi-channel reach with more show news expected over the weeks after the show!

  • A dedicated PR campaign, featuring editorial in the key industry press
  • An extensive advertising campaign in all the key cosmetics and aerosol titles, as well as a range of vertical press
  • Vast range of online advertising and emails to our broad database, as well as a wide variety of partners’ websites
  • Direct mail and inserts to our database of professionals, exhibitors’ lists and in leading relevant press
  • Comprehensive coverage on social media channels through ADF&PCD's LinkedIn Group, Facebook, Instagram and Twitter, as well as promotion through partners’ social media groups

About Us

Easyfairs Packaging events offer unparalleled opportunities for brands and retailers to come together with suppliers to share ideas, discover the latest trends, network with peers and of course, do business! With 5 shows in the UK and over 30 international events in Europe, Asia, and now North America, our Global Packaging Portfolio offers suppliers a low-risk means of accessing high-value markets and allows leading brands and retailers to see their innovative solutions first. This is the Easyfairs Packaging Portfolio, where the packaging industry comes to do business!

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