May 28, 2018
L’oréal acquires us professional hair color brand pulp riot
L’Oréal has announced the acquisition of US professional hair color brand Pulp Riot.
Launched in 2016, Pulp Riot has used social media to build its brand, having amassed 675,000 followers and reported net sales of $11 million in 2017. The brand’s largest US distributor is Saloncentric, with international expansion already underway for the hair color range.