Today’s beauty consumer expects a lot. Cosmetics, personal care, and fragrance packaging must win on the shelf, on ecommerce platforms, on Instagram and other social channels, and in real life.
Practical, portable beauty packaging is a fun, functional option for brands striving to meet a myriad of consumer expectations. Not to be confused with samples sizes or amenities, minis are changing the way shoppers discover and consume product.
In this panel, Deanna Utroske, Editor of the business news site CosmeticDesign.com, will speak with industry experts about beauty’s mini packaging revolution and what it means for brands, packagers, consumers, and everyone in between.