PCD's Lunch And Learn Session

Thursday 6 September

12:30 - 1:30

Indie Brand Packaging Sets the Stakes High


Excellent formulations are critical to retaining customers, but in beauty, packaging makes the first introduction. The most important tool an indie brand has is its packaging. One hundred percent of customers will interact with packaging - no other form of marketing will receive comparable levels of engagement.

Introduced by Laurent Lemire - Insight & Content Manager, Easyfairs

Due to overwhelming response, seats at the conferences will be allocated on a first come, first served basis. We recommend you select the sessions in advance when registering to attend, as you will then be given priority.

For the first time, during ADF&PCD New York, a FREE Lunch & Learn session will be held between 12:30 and 1:30pm, on day 2 of the show.

LUNCH FREE while LEARNING about indie beauty brand packaging.

Independent beauty brands may not have the deep resources of global brands, but what they lack in capital, they more than make up for with creativity, innovation and contagious entrepreneurial spirit.

Come and find out how our speakers, from three independent brands, overcame the challenges they faced to launch and market their solutions to solve the unique problems identified by consumers.

Peclers, the leading trends, style, brand strategy, and innovation consulting agency, will also take part in the debate.

Please note that the Lunch & Learn session is fully booked. No additional seating available.

Sylvie Giret

      Sylvie Giret - Founder & CEO, Skinergies


Dexter Cheston - Fashion Designer, DexterDexterDexter

Antonia Burrell

      Antonia Burrell - UK Celebrity Esthetician, Antonia Burrell Holistic Skincare

Antonia Burrell
Fiona Atzler

      Fiona Atzler - Managing Director, North America, Peclers Paris


1:30 - 1:45

Meet The Speakers