PCD & Pentawards Conference Program 2018

Pentawards Conference in Partnership with PCD

Pentawrads Conference

Winning Mentality

Exploring what it takes to be a global packaging design winner!

You are going to survive, so why not win?

This year, the Pentawards gala ceremony will held at the iconic Guggenheim Museum in New York, crowning the very best in packaging design. To celebrate this, a hand-picked selection of fresh winners, rock stars and international design gurus of the packaging design industry, will reveal the creative insight and design thinking that has formed the basis of their award-winning work at ADF&PCD New York.

It’s time to WIN.

Due to overwhelming response, seats at the conferences will be allocated on a first come, first served basis. We recommend you select the sessions in advance when registering to attend, as you will then be given priority.

Day 1 - September 5

10:00 - 10:30

Winning by Design: Redefining The Metrics Of Success, And The Best Practices For A Modern Design Ecosystem

Laurent Hainault

Laurent Hainaut - Founder, ForceMAJEURE

ForceMAJEURE

10:30 - 11:00 Q&A and Meet the speaker

11:00 - 11:45

EcoTour Of Sustainable Packaging Solutions

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The ADF&PCD EcoTour will guide attendees along to visit providers that offer specific eco-friendly and sustainable solutions and services. The EcoTour will meet at the Welcome & Registration Area. Please look for the green flag to meet your guide.

11:15 - 11:45

Packaging Trends: What Now, What’s New & What’s Next?

Mark van Iterson

Mark van Iterson - Global Design Director, Heineken

Heineken

11:45 - 12:15 Q&A and Meet the speaker

12:30 - 1:30

Interactive Workshop In Collaboration With FIT

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Collective Intelligence - Design Thinking – Problem Solving

Wearables, augmented reality, artificial intelligence, long-term brand engagement, digital disruption, mobility, big data, e-commerce, and sustainability. These are among the many hot topics today. In this workshop, the Fashion Institute of Technology will explore how the products and brands represented at the show can connect with people more intelligently than ever before.

For the first time, during ADF&PCD New York, a FREE workshop session will be hosted by the Fashion Institute of Technology, between 12:30 and 1:30pm, on day 1 of the show.

This intensive one-hour workshop will include practical exercises to ensure that you leave the class with a solid understanding of the latest trends in connected packaging.

Sandra

Sandra A. Krasovec – Program Coordinator - Packaging Design BFA / Communication Design Pathways Department, Fashion Institute of Technology 

fit logo
Marianne Rosner Klimchuk

Marianne Rosner Klimchuk - Chair / Communication Design Pathways Department, Fashion Institute of Technology

fit logo

1:00 - 2:00

National Aerosol Association Meet & Greet Lunch In The Exhibition Hall

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Join the National Aerosol Association (NAA) for a Meet & Greet in the ADF&PCD Exhibition Hall. Lunch will be served throughout the hall and NAA representatives will be available to answer any questions that you might have on NAA membership and member benefits. Representatives will be located in the luncheon area. For more information, please go to www.nationalaerosol.com/ or contact Mary Metzner at naa@nationalaerosol.com

2:00 - 2:45

EcoTour Of Sustainable Packaging Solutions

eco tour

The ADF&PCD EcoTour will guide attendees along to visit providers that offer specific eco-friendly and sustainable solutions and services. The EcoTour will meet at the Welcome & Registration Area. Please look for the green flag to meet your guide.

2:00 - 2:30

Shrink Wrapped Minds. Unpacking Heavyweight Brands

Jonathan Ford

Jonathan Ford - Founding Partner & CEO, Pearlfisher

Pearlfisher

2:30 - 3:00 Q&A and Meet the speaker

3:15 - 3:45

Panel Discussion Hosted by UPM Raflatac: The Future Of Packaging Design

Pentawards

Hosted by UPM Raflatac

upm
Mark van Iterson

Mark van Iterson - Global Design Director, Heineken

Heineken
Jonathan Ford

Jonathan Ford - Founding Partner & CEO, Pearlfisher

Pearlfisher
Laurent Hainault

Laurent Hainault - Founder, ForceMAJEURE

ForceMAJEURE

4:30 - 5:15

Innovation Awards Ceremony

awards

We will be revealing the winners of this year’s awards directly at the show. Be there to see THE BEST OF THE BEST being recognized. There will also be short presentations from the winners, as well as an opportunity to meet them during the ICON launch party held after the ceremony.

The Innovation Awards recognize outstanding achievements and encourage the industry to push the boundaries with technological and creative innovations in aerosol, dispensing, personal care and cosmetic packaging.

Winners will be announced at 4:30pm on September 5 in the Pentawards & PCD Conference Theater.

6:00 - 8:00

ICON Launch Party

I AM ICON

ADF&PCD New York invites you to attend the ICON party held on Wednesday 5 September from 6:00pm!

Mingle and celebrate with the most respected and up-and-coming iconic brands at our launch party and take advantage of the VIP perks while taking in the show - whether your aim is to learn from expert speakers, gain inspiration from showcases and the awards, or meet potential suppliers.

We look forward to seeing you there!

ICON Launch party

Day 2 - September 6

10:00 - 10:30

Growing Green: Eco Packaging Drive Millennials Sales Growth

C-Pradere

Christophe Pradere - CEO & Founder, BETC Design

BETC

10:30 - 11:00 Q&A and Meet the speaker

11:00 - 11:45

EcoTour Of Sustainable Packaging Solutions

light

The ADF&PCD EcoTour will guide attendees along to visit providers that offer specific eco-friendly and sustainable solutions and services. The EcoTour will meet at the Welcome & Registration Area. Please look for the green flag to meet your guide.

11:00 - 11:30

Building Brands Beyond Packaging

Matthieu Aquino

Matthieu Aquino - Vice President, Global Beverage Design & Brand Experience, Pepsico

Pepsico

11:30 - 12:00 Q&A and Meet the speaker

12:00 - 12:30

Heritage: It's a Game Changer for Contemporary Packaging Design

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Graham Sturt - Creative Director, VBAT

VBAT

12:30 - 1:00 Q&A and Meet the speaker

1:00 - 2:00

Aerosol Europe Meet & Greet Lunch in the Exhibition Hall

Lunch

Join Aerosol Europe for a Meet & Greet in the ADF&PCD Exhibition Hall. Lunch will be served throughout the hall.

Aerosol Europe logo

Packaging Renaissance 2018-2020

2:00 - 2:45

Is Tech Fuelling a Renaissance in Packaging Design?

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Consumers are creatures of sensations. 

As increasingly sophisticated and discerning buyers wield purchasing power, packaging design must respond with satisfying and breathtaking experiences by better engaging and seducing the senses. 

When paired with today’s tech, new directions in packaging design may allow the industry to finally deliver these experiences through new materials, processes, and styles. But are we really in a packaging renaissance? And is it driven by technology?  What else is involved?

Introduced by Laurent Lemire - Insight & Content Manager, Easyfairs

Marisol Simard

Marisol Simard – President, Dandelion Clocks

Dandelion

3:00 - 4:00

Beauty's Mini Revolution: The Big Business of Tiny Packages

pcd

Today’s beauty consumer expects a lot. Cosmetics, personal care, and fragrance packaging must win on the shelf, on ecommerce platforms, on Instagram and other social channels, and in real life.

Practical, portable beauty packaging is a fun, functional option for brands striving to meet a myriad of consumer expectations. Not to be confused with samples sizes or amenities, minis are changing the way shoppers discover and consume product. 

In this panel, Deanna Utroske, Editor of the business news site CosmeticDesign.com, will speak with industry experts about beauty’s mini packaging revolution and what it means for brands, packagers, consumers, and everyone in between.

Deanna Utroske

Deanna Utroske – Editor, CosmeticsDesign.com

Cosmetics Design USA
Kristen Perry

Kristen Perry - Co-Founder & Brand President, Stowaway Cosmetics

Stowaway
Daphné da Silva

Daphné da Silva - Market Manager North America, Albéa

Albea