PCD Conference program

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Day one - Wednesday, September 5

10:00 - 11:00


Are you thinking differently about how packaging can unlock growth in retail channels?  Driven by changes in the economy and modern consumer purchasing habits, the retail marketplace is rapidly evolving. Emerging and growing channels, such as e-commerce, require you to take a new approach to packaging your products. Learn about the keys to success. 

Success requires understanding of these retail channels, their consumers, their supply chain differences and how they impact packaging.  Some key considerations are shelf depth, aisle size, backroom storage capacity, shelf impact, retail ready packaging, package failure risk, optimizing package size to price and consumer product use.  

Learn how packaging which is designed specifically to address these considerations in each retail channel can improve your opportunity for success and growth.


11.15 - 12.15

Is Tech Fueling a Renaissance in Packaging Design?

Consumers are creatures of sensation. Packaging design is all about engaging their sense of touch and sight to influence buying habits. They’re also becoming increasingly sophisticated and discerning buyers. As a result, the trend in packaging design is toward meeting their demands for better designed and environmentally responsible products. Fortunately, creativity, combined with today’s technology, allows to blend new materials and processes that push the design envelope while influencing consumer behaviour.

Marisol Simard

Marisol Simard, Dandelion Clocks

Dandelion Clocks


1:15 - 2:15

ADF&PCD University Interactive Workshop with FIT

2:30 - 3:30

Standing Out Online

Using e-commerce packaging that protects and promotes brands and products makes for a very strong marketing advantage. The designers who develop e-commerce packaging are always thinking about customers’ experience and seeing a delivery through their eyes.

E-commerce is taking up more of the retail market with every passing year. So, if you wish to see your brand flourish, low standards of packaging design cannot factor into the equation.

With a product no longer needing to differentiate itself on a physical shelf, how will primary package design change — if at all — for products sold online?

Evelio Mattos


Evelio Mattos, Creative Director & Design Packaging Contributing Editor - The Dieline Packaging Blog

The Dieline


Day two - Thursday, September 6

10.00 - 11:00


Excellent formulations are critical to retaining customers, but in beauty, packaging makes the first introduction. The most important tool an indie brand has is its packaging. One hundred percent of customers will interact with packaging - no other form of marketing will receive comparable levels of engagement.

Sylvie Giret

Sylvie Giret - Founder & CEO, Skinergies

Skinergies Inc.
Dexter Cheston

Dexter Cheston – Fashion designer and Hair Care/Beauty Indie Brand

11.15 - 12.15

"Mini Packaging" requires big design

Consumer delight is what separates successful brands from failures. This session will feature a trio of experts, who will explore beauty and personal care trends, innovation and packaging from the consumer's perspective. By understanding the shopper's challenges and mindset, marketers and product developers can develop products and brands that truly resonate. Topics will include consumer trends, innovation and packaging development trends through 2018.

Deanna Ustroke

Deanna Ustroke, Senior Correspondent, Cosmetics Design

Cosmetic Design USA


2:30 - 3:30

Growing Green: Eco Packaging Drive Millennial Sales growth

Much progress has been made in developing environmentally responsible cosmetics packaging, but barriers such as limited recycling facilities, non-oil-based materials, costs — and even demand — still hamper the way. And obstructions to generating “green” vessels have been further complicated by the increased needs for compatible packaging that protects sensitive formulations and matches the appearance of prestige — and mass — products.

But the situation may be on the cusp of change. Millennials and young executives are on the road to speed things up. At the same time, promising new material solutions are emerging from sources including the bottom of the ocean, carnivorous plants — and even thin air.

Christophe Pradere


Christophe Pradere - CEO & Founder, BETC Design

BETC Design