Matt Benyon joined Easyfairs as Managing Director, Easyfairs United Kingdom & Global in March 2009, bringing considerable experience of launching and growing events in the United Kingdom and abroad. His expertise in brand development and international marketing has enabled the company to geo-clone its events into many new markets.
Before joining Easyfairs, Benyon was Group Exhibitions Director for Expomedia Group plc, running events in the UK, India, Germany and Russia. Between February 2002 and May 2008 he was Managing Director at London-based Montgomery International, the division of the Montgomery Group responsible for launching key brands abroad. During this time he also served as a Director of Montgomery Exhibitions, which oversees all companies in the Montgomery Group.
He has a Diplom Kaufmann and BA (Hons) degree in Business and Marketing and graduated at the Berlin School of Economics and Law in Germany.