Also in 2015 would keynote speakers provide insights into their work, show new trends and discuss current issues at the training platform of the Packaging Innovations Activity (PIA) Center. 

Wednesday, 28 January 2015

10.00 - 15.00 h
Marketing tool packaging - Open Forum

presentes by the dvi Deutsches Verpackungsinstitut e. V.

Extract from the contents:

  • Importance of packaging for product marketing
  • Short Digression: laws of perception and its influence on packaging design
  • The relevance of the package in the purchase decision: "First and Second Moment of Truth"
  • What determines success in "First and Second Moment of Truth"? (Life shopper and consumer life a pack) more information about free registration

more informations (German)                     free registration

Line Kerrad
CEO of Stratégir GmbH

Presentation Language: German

Unfortunately, the presentation is not available for download.

Thursday, 29 January 2015

10.00 - 10.45 h
"Second Life in Package Design"

Eco-friendly ideas off of recycled and organic materials.
A lecture on a lot of creative packaging solutions that get a new one according to their original function or be so easily disposed not so fast.
Four different approaches to "Your packaging of the future".

Mag. Art. Susanne Lippitsch,
sl - design

Presentation Language: German

Click here for the presentation

11.00 - 11.45 h
Visual Storytelling - The packing in the context

Whether booth, store or shop-in-shop concept - some product presentation areas immediately under the spell of a drag.
They are well-structured, do not go into the crowd of issue Products and yet still provides a plenty to discover.
And why? To embed the packaging in an interesting context and tell us in this way a successful visual history.
We provide food for thought and show interesting examples.

Laura Haberkorn & Sandra Tennemann
LOOK & LIKE - all about packaging trends

Presentation Language: German

Unfortunately, this presentation is not available for download.

13.00 - 14.00 h
Product seeks buyer

Current trends and issues related to the development of a market-driven product packaging moving many participants in the value chain.
We would like to invite you to a journey into the world of the relevant development parameters.
Even a quick look back at the origins of the brand communication, an outlook on possible future market conditions and the different challenges of today's packaging for the online market vs. the classic trade, we bring you closer with our presentation. We look forward to a lively exchange of views with you.

Olaf Strong
CEO of pacproject GmbH

Presentation Language: German

Click here for the presentation

14.00 - 15.00 h
"The relevance of a package agency in the Save Food initiative"

As a member of the Save Food initiative, we want to contribute as packager cause food losses are reduced "to the plate from the field" with new smart solutions and ideas throughout the value chain.

We will show you which technical packing and packaging design possibilities are under this aspect to us. We are pleased to bring this topic, but also the trends in food packaging and consumer needs in more detail.

Duygu Aggül
Consultant trainee at pacproject GmbH

Presentation Language: German

Click here for the presentation