EASYFAIRS LAUNCHES BEYOND BEAUTY LIVE

London, 26/04/2021: Easyfairs, owner of the renowned Aesthetics portfolio encompassing the UK’s leading events and publication in medical aesthetics, as well as the recently launched Beyond Beauty magazine, has today announced the launch of a new consumer-facing event, Beyond Beauty Live. The event will provide a platform for those interested in aesthetic treatments and cosmetic surgery to learn from medically qualified practitioners, discover the newest products, treatments and technologies, and, most importantly, remove stigma and gain understanding on how to make safe, informed decisions as patients.

Beyond Beauty Live will take place at the Business Design Centre in London’s trendy Islington on 7 & 8 May 2022 and will feature all there is to know about injectables, skincare, energy devices, cosmetic surgery, wellness and more. The three live stages on the show floor will feature talks from world-renowned plastic surgeons and medical aesthetic practitioners. There will be live demonstrations of the newest devices and treatments, live debates on topical issues such as aesthetic gynaecology, the Brazilian Butt Lift, body dysmorphic disorder and how to spot it, the perfect lips, body contouring and real-life patient case studies to portray ‘before and after’ results.

Throughout the event, attendees will gain expert advice to support them in making informed decisions on appropriate aesthetic treatments, safe products and how to choose a suitable practitioner. There will also be a live ‘Beauty Triangle’ brought to Beyond Beauty Live by Francesca White, Tatler’s Health and Beauty Editor at Large. 

Beyond Beauty Live will work with the world’s leading medical aesthetic practitioners to provide an opportunity for the public to meet with and learn from the best of the best, encouraging patients to choose safe, qualified practitioners who have the skills and experience to achieve exquisite, natural results.

The event launch comes soon after the announcement of the new Beyond Beauty magazine, which will cover everything consumers need to know about injectables, skincare, energy devices, surgery and more. The magazine’s mission is to enhance the general public’s knowledge and understanding of aesthetic treatments and cosmetic surgery, so they are equipped to make safe and informed decisions.

Event Manager Courtney Baldwin said: “Every day the public hears about the shocking horror stories of complications and treatments gone wrong in the mainstream media, but rarely is the light shone upon positive experiences and life-changing journeys in a way that is factual, educational, and fun, but most importantly supported by expert commentary from the professionals! I am thrilled to debunk the biggest misconceptions and champion positivity and patient safety in our growing industry through Beyond Beauty.”

Launch partners of Beyond Beauty Live include: Teoxane, Hydrafacial, Church Pharmacy, AestheticSource, Venus Concept, Inmode, WOW Facial, Totally Derma, Clinisoothe, Zemits, Sebbin, Solta, Medical-UP, InBody and Sciton to name a few. All will be displaying the very latest in aesthetic technology.

Attendees will discover the newest products and techniques in injectables, skincare, skin health, energy devices such as laser, surgical products and also aesthetic dentistry. VIP guests will enjoy a first-class experience with access to the Hydrafacial VIP & Press Lounge and there will be numerous opportunities to sample products, as well as lots of giveaways and goodie bags.

To find out more about Beyond Beauty Live, visit https://www.beyondbeautylive.com/about/our-story/, call 020 3196 4350 or email hello@beyondbeautylive.com. To read more on injectables, skincare, energy devices, surgery and more, register your interest to subscribe to the newly launched Beyond Beauty magazine via: https://www.beyondbeautylive.com/subscribe/.

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About Beyond Beauty (part of Aesthetics, Easyfairs)

Beyond Beauty is an exciting addition to the Aesthetics portfolio at Easyfairs, which aims to enhance the general public’s understanding of aesthetic and cosmetic surgery treatments, build trust in the specialty and promote positivity, removing the stigma sometimes associated with ‘having a little work done’.

Aesthetics is a media and event portfolio servicing the medical aesthetics profession and consumers. This exciting market is growing rapidly and their corporate customers include pharmaceutical producers of injectable products, as well as skincare companies and laser device manufacturers.

The portfolio encompasses a monthly print medical journal, a quarterly consumer magazine Beyond Beauty, a strong online and social presence, and four annual events: a glamorous awards ceremony, the Aesthetics Awards, Beyond Beauty Live and two leading conferences and exhibitions – ACE and CCR.

About Easyfairs

Easyfairs organises and hosts live events, bringing communities together to visit the future.

The company currently organises 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manages 10 event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Venray, Gothenburg, Malmö and Stockholm).

Easyfairs employs more than 750 people and generated revenues exceeding €166 million for its financial year 2018-2019.

Easyfairs strives to be the most adaptable, agile and effective player in the events industry by employing committed individuals, deploying the best marketing and technology tools and developing strong brands.

In 2018 Easyfairs was named Belgium’s “Entrepreneur of the Year®” and earned recognition as a Deloitte “b” and a “Great Place to Work”.  For the second year running, Deloitte has conferred “Best Managed Company” status on Easyfairs in 2020.

The company is ranked 17^th in the list of the world’s leading exhibition companies.

Visit the future with Easyfairs and find out more on www.easyfairs.com.