EASYFAIRS LAUNCHES BEYOND BEAUTY MAGAZINE

London, 22/03/2021: Easyfairs, owner of the Aesthetics portfolio, which incorporates the renowned Aesthetics journal, Aesthetics Conference & Exhibition, Aesthetics Awards and CCR (Clinical, Cosmetics & Regenerative) event, has today announced the launch of new consumer-facing publication Beyond Beauty. The magazine, which is dedicated to enhancing understanding and trust in aesthetic treatments and cosmetic surgery, removing the stigma sometimes associated with the specialty and ensuring patients are equipped to make safe and informed decisions, will be released in April 2021.

Beyond Beauty focuses on informing the general public about fast-evolving medical aesthetic market, set to be worth $15.9 billion by 2025 and booming with new products and treatments, life-changing procedures and revolutionary science. Despite being such a prominent and maturing industry, there is still a lack of regulation and good quality education on what is available, and media coverage can be largely negative; this can often lead to patients being misinformed, afraid of complications and hesitant to talk openly about aesthetic treatments and procedures. 

Readers will find everything they need to know about injectables, skincare, energy devices, surgery and more. Beyond Beauty will also touch upon general health and wellness, empowering readers to be the best version of themselves. There will be real-life case studies, before and after images, and expert advice throughout, designed to support patients in making informed decisions, leading to safe and effective results. With safety being critical to patients, it will also share pros and cons of procedures, as well as giving valuable advice on choosing a suitable practitioner.

The first issue will feature:

The magazine is created by the team behind the largest aesthetic education platform for professionals working within the industry, with extensive experience in writing for and working with aesthetic and cosmetic surgery experts.

Editor and Content Manager Chloé Gronow said: “We are so proud to launch Beyond Beauty to debunk myths and misconceptions in aesthetics and cosmetic surgery. The content will inform readers of the natural results that can be achieved, while empowering them to be the best versions of themselves with no shame or stigma attached to having a procedure. Our goal is to Enhance Knowledge, Build Trust and Promote Positivity in this fast-growing specialty. No frills, no fluff – the content will be educational and fun, written in language that readers will understand and trust.

“We have global key opinion leaders on speed dial and an ‘in’ with all the industry professionals, allowing Beyond Beauty to be the first to report on the pioneering new treatments and hottest products on the market that will enhance lives!”

Beyond Beauty will also launch a live exhibition later in the spring, Beyond Beauty LIVE, which will bring the same approach into a face-to-face environment. The event will empower consumers to make safe and ethical choices and help them find the right treatments.

To find out more about Beyond Beauty, visit https://www.beyondbeautylive.com/about/our-story/, or call 020 3196 4350 or email hello@beyondbeautylive.com. The first issue is FREE if claimed by 29 March: https://www.beyondbeautylive.com/subscribe/

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About Aesthetics, CCR & Beyond Beauty

Aesthetics and CCR, as part of Easyfairs, is a media and event portfolio servicing the medical aesthetics profession and consumers. This exciting market is growing rapidly and their corporate customers include pharmaceutical producers of injectable products, as well as skincare companies and laser device manufacturers.

The portfolio encompasses a monthly print journal, a strong online and social presence, and three annual events; a glamorous awards ceremony, the Aesthetics Awards, and two leading conferences and exhibitions – ACE and CCR.

Beyond Beauty, is an exciting addition to the portfolio, which aims to enhance the general public’s understanding of aesthetic and cosmetic surgery treatments, build trust in the specialty, and promote positivity; removing the stigma sometimes associated with ‘having a little work done’.

About Easyfairs

Easyfairs organises and hosts live events, bringing communities together to visit the future.

The company currently organises 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and manages 10 event venues in Belgium, the Netherlands and Sweden (Antwerp, Ghent, Mechelen-Brussels North, Namur, Gorinchem, Hardenberg, Venray, Gothenburg, Malmö and Stockholm).

Easyfairs employs more than 750 people and generated revenues exceeding €166 million for its financial year 2018-2019.

Easyfairs strives to be the most adaptable, agile and effective player in the events industry by employing committed individuals, deploying the best marketing and technology tools and developing strong brands.

In 2018 Easyfairs was named Belgium’s “Entrepreneur of the Year®” and earned recognition as a Deloitte “b” and a “Great Place to Work”.  For the second year running, Deloitte has conferred “Best Managed Company” status on Easyfairs in 2020.

The company is ranked 17th in the list of the world’s leading exhibition companies.

Visit the future with Easyfairs and find out more on www.easyfairs.com.

For further information, please contact: