VERPACKUNG Austria 2012 - Why exhibit?

Austria’s top packaging trade show

Since its debut in Wels three years ago, VERPACKUNG Austria is now Austria’s most important business platform for manufacturing enterprises to meet suppliers of packaging equipment, materials, services and solutions – and it’s the only one of its kind in Austria! Here, you’ll meet with potential customers from all across Austria, but especially from the Vienna region (including the city, the Burgenland province and Lower Austria). These are professionals you might never get a chance to meet at any other trade show! And we’re already promoting the show to key buyers across the Austrian border in order to get European visitors to come to you in Vienna.

The visitor potential is huge

The region around Vienna alone is home to over 10,000 industrial and commercial enterprises, with the lion’s share being SMEs (Industry 94%, Commerce 99.6%).

The easyFairs^® concept makes it particularly attractive and easy for professionals from smaller companies to attend the trade show. That means you’ll reach a target audience largely neglected by other trade fairs in their marketing – and who are eager to attend a serious show that won’t cost them a lot in time and travel.

VERPACKUNG Austria 2012 is therefore attended by busy decision makers from mid-sized companies who need to make contacts with new suppliers, but can’t afford to spend days away from the office at a show. Compact and concentrated into just two days, easyFairs shows are good for you and good for the visitors!

2 shows, 1 location – the added value of co-location

LOGISTIK Austria 2012 will run in parallel with VERPACKUNG Austria 2012. The advantage for you as exhibitor is that these two topics fit hand in glove: often, it’s the same decision makers from these medium-sized companies who are responsible for both packaging and logistics. The combination provides just that extra bit of value to convince some key buyers who need inform themselves about both areas.

As always, for trade professionals, entrance to easyFairs shows is free of charge – removing yet another obstacle that inhibits potential visitors from attending, meaning they can just “pop over” to the show for a couple of hours – especially those from the smaller companies that don’t have big budgets for attending trade shows but do have legitimate needs for investing in your products!

Meet exactly your target audience without wastage

Trade shows for people who simply want to do business – that’s what easyFairs does. So we promote the show to your potential customers, in very targeted marketing activities conducted in close cooperation with industry federations, prominent media partners, research institutions and leading user organisations. We’ve also started working with chambers of commerce and embassies in order to reach the right people from enterprises in neighbouring countries.

So, for a relatively low investment on your part, easyFairs directly addresses the key decision makers on your behalf, so that your participation is a measurable success!

Straightforward show layout makes for easy visitor access

One of the particular advantages of an easyFairs show is its clear, compact layout. Exhibitors can present their products on a level playing field with their competitors. That means that your success at the show is not directly dependent on the size of your budget.

In the run-up to the show, visitors are offered multiple opportunities to inform themselves online about your company, your product range, your latest innovations: also, the online exhibitor catalogue allows interested visitors to contact exhibitors directly, even before the show. Take full advantage of these marketing tools and boost your visibility to potential customers – even if they don’t attend the show!

Time & cost-effective

easyFairs makes exhibiting as time and cost-effective as possible: As an exhibitor at VERPACKUNG Austria 2012, you’ll pay a fixed price for your participation. Turn up the day before the show starts, arrange your marketing materials in your completely furnished stand, and get ready for two intensive days of making new contacts and doing business!