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WHY EXHIBIT?
PRINT INNOVATIONS is a sales platform for producers and suppliers of technology, materials, software and services for the following segments:
- prepress and premedia - systems, appliances, software
- press and printing machinery, equipment and accessories
- finishing and converting machinery, equipment and accessories
- paper, inks, glue, consumables
- services and consultancy
Participating in PRINT INNOVATIONS enables you to:
- meet potential clients in a neutral yet sales oriented environment
- develop new contacts and renew existing contacts
- achieve long term goals for sales and marketing
- meet the key decision makers and get valuable media attention
- thoroughly discuss the issues your clients are facing
At easyFairs our concept is to simply go back to basics and bring people together face-to-face to do business.
Before looking at why exhibiting at PACKAGING INNOVATIONS is the ideal way to increase your sales leads, lets first look at the reasons why exhibiting itself should be a permanent fixture in a company’s sales and marketing strategy.
Too expensive: the starting price for a stand at Print Innovations is £3600, which is less than a full page advert. For this fee you will be part of our extensive marketing campaign and the support we provide each client before, during and after the show.
Not enough resources: Exhibitions provide “permission” marketing, which means the attendees are there to source new products.
"The meetings we had in 2 days would take weeks to complete if you were to visit each client at their premises, making the show a fantastically effective use of time."
Innavisions Plastic Packaging
Concentrating on other means to get sales lead: Our independent visitor research, conducted by BIG, showed that 71% of those questioned were attending to source new products.
The economy is tough, no one is buying: people who attend Packaging Innovations 2011 were there to search for new products, which is why when asked our visitor research found out that 76% would be placing an order or influencing an order based on their visit.
So why Print Innovations?
In a fast paced technological world, commercial print is losing its market share to online and digitals options. However, PACKAGING is one sector still print exclusive, which is why so many organisations are utilising their skills and knowledge to penetrate the packaging market.
PRINT INNOVATIONS 2012 will provide you with the perfect opportunity to meet with Brand Owners and Marketers responsible for the promotion and packaging of products. In 2011 nearly 4,500 industry personnel attended the exhibition with 71% indicating they attendance was to source new products.
Over the years, easyFairs has continually increased the visitor attendance and the importance of the show within the industry.
We take pride in delivering a key audience to our exhibitors during the 2 day event and also supporting our clients before, during and after the show. But why take our word for it, please visit the Testimonials page.
NOTE:
It is important that the entire industry is made aware of activities relating to third parties contacting exhibitors for entries into show guides. Examples include Fairguide and Expo-Guide:
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