PRINT INNOVATIONS 2013 - Why exhibit?

Why is PRINT INNOVATIONS different?

PRINT INNOVATIONS guarantees a diverse audience, providing you with the opportunity to discuss business with a new type of audience unfamiliar to the standard printing event.

Along with holding face-to-face conversations with those directly responsible for printing buying, you will also be able to talk with marketing manager, designers and brand owners who will be looking at the new innovations to improve their product’s packaging.

In addition, they can talk to you about their overall printing and labelling needs for a product launch or change in marketing strategy.

Statistics and post show report

Firstly, PRINT INNOVATIONS 2013, with four other co-located shows: PACKAGING INNOVATIONS, ECOPACK, CONTRACT PACK, PACKTECH and PRINT INNOVATIONS, is simply the UK's premier event for packaging and print.

Over the years, easyFairs has continually increased the visitor attendance and the importance of the show within the industry.

We take pride in delivering a key visitor audience to our exhibitors during the two-day event, and also in supporting our clients before, during and after the show.

Find out more about last year's show, visitor attendance and profile in the Post Show Report.

90% of our visitors will influence or place and order based on their visit
79% identified new suppliers
73% attended to source new products or suppliers

Such is the power of face-to-face marketing. And in an increasingly impersonal environment dominated by email and remote forms of marketing and communication, exhibitions provide an invaluable opportunity to meet your market in person at minimum effort to your sales team.

You take the stand, we deliver your audience.

We often hear from our exhibitors who have met on their stand a buyer they have been trying to get in front of for months – or even years. After all, trade fair visitors specifically attend to find new suppliers, to discover new innovations, and to place orders. Just by walking through the door, each visitor shows serious interest – specifically at our shows, as our marketing campaign targets the highest calibre profile of packaging professionals who are looking to innovate and refresh their packaging.

And with the easyFairs all-in stand and marketing package, you may find it more cost-effective than your other traditional marketing channels. Find out more about our packages.

Did you know?

Face-to-face marketing activities continue to be the most powerful and enduring way of building relationships with potential customers and ultimately to sell more products.

After attending events:

76% of visitors believe live events “make it easier to buy”
65% of visitors believe “experiencing a business first-hand makes it more memorable”
71% of visitors believe that live events are the “best way to meet new contacts”
74% of visitors believe live events are the “best form of marketing – as you can interact and compare to others”
63% of visitors state they would buy from an event

To find out more, please contact:

David Fergus, Sales Manager
Tel: +44 (0)20 8843 8824
Fax: +44 (0)20 8892 1929
Email: David.Fergus@easyFairs.com