Interview: William Geller

William Geller, VP (global) sales, Quality By Vision


Tell me a little about yourself...
I am the VP Sales of Quality By Vision and have been in the metal packaging industry since 2003.


What are you hoping for from the show?
Looking to connect to aerosol packaging manufacturers and consumers, discuss their needs and what Quality By Vision can do for them.

What do you think you can bring our audience?
I would ideally like to provide some insights into the packaging side of the business that perhaps most of the audience is not familiar with. What the problem areas are and how to solve them.

What are your work challenges? How do you overcome them?
The biggest work challenge for us in the aerosol industry as a solutions provider is to remain flexible in our approach to each customer's unique needs and stay within the customer's budget and other constraints while at the same time providing the highest quality solution we can.

Where do you see the industry going in the next 5-10 years?
Shelf differentiation through different packaging designs. This will undoubtedly introduce technical and quality challenges that the industry will need us to help them overcome.

What motivates you to do what you do?
The high expectations that the industry (rightfully) places on the Quality By Vision brand.

Where does your passion come from?
Solving a problem that a customer thought was impossible, providing a solution that is "the answer to their (the customer's) prayers" and seeing their reaction.

What worries you most?
Nothing work-related…

What and who inspires you?
My family

William Geller will speak on Wednesday 6 September at 2:45pm.