Speaker Bios

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Abby Chicken
Sustainability Manager, Selfridges 

 As Selfridges Sustainability Manager, Abby Chicken is responsible for the implementation of the business sustainability strategy, Buying Better, Inspiring Change – working across divisions in both environmental and social sustainability.

In 2016, she joined the sustainability team after a series of roles in food retail and business, working across the Selfridges Foodhall, John Lewis and Waitrose. 


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Asa Cook
Creative Director, Design Bridge London

Asa joined design bridge in 2002 with a first class honours degree from the University of Northumbria at Newcastle. Since starting as a junior designer he progressed through each role to become Creative Director in 2012. Asa has won 28 internationally recognised design awards during his time with us on broad range of brands including Icelandic Glacial water, Jameson whiskey, Tate and lyles sugars, Onken yogurt, Unilever spreads, Booths Gin, and Smirnoff vodka. He is a multi-Pentaward winner and was a Pentawards judge in 2015 and 2016. Asa also has strong links to design education – setting and judging Design Bridge’s very own award scheme the DB awards (AKA the Dog’s Bollocks awards) to the leading design Universities in the UK each year.  


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Bella Towse,
Creative Strategist, Bulletproof 

A Londoner born and bred, Bella specialises in trend forecasting, visual planning and creative strategy. During her eight years in strategy, Bella has worked on an extensive range of projects spanning FMCG to luxury, booze to beauty and heritage to innovation with clients including Heineken, Arla, Diageo, and Mondelez. In her spare time she teaches at Central St Martins and also continues to work on her sideline in illustration working with brands such as Estée Lauder, Jamie Oliver and Taylor Swift.


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Ben Carter
Ben Carter, UK Marketing Director, JUST EAT

Ben Carter is the UK Marketing Director of Just Eat and is responsible for all consumer and restaurant marketing programmes for the UK’s leading marketplace for online food delivery and as a member of the UK’s Senior Leadership Team is tasked with driving its continued growth. Prior to joining Just Eat, Ben has played an instrumental role in leading the marketing strategies and driving the success of some of the UK’s fastest growing and most disruptive digital brands, including Betfair and most recently Notonthehighstreet.com where he drove rapid growth, concentrating on both consumer and trade marketing strategies, establishing the brand as a lynchpin of the online retail landscape. Ben holds a Bachelor of Arts in Journalism from the London College of Printing and is a proud father of two.


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Bernard Gormley

Partner, Nude Brand Creation 

As a founder of Nude, Bernard has over thirty years of experience in the branding and communications business. Bernard has led branding programmes for GlaxoSmithKline, Diageo, Carlsberg, Gruppo Campari, L’Oreal and Pernod Ricard where he has worked with Havana Club, Martell, Irish Distillers and Chivas Brothers (a 14 year relationship). 

Prior to Nude, Bernard founded Ziggurat where he spent sixteen years developing the agency into one of Britain’s most creative and successful brand design consultancies. He was responsible for the original positioning of the company. 

Bernard has been recognised by the following awards; DBA Design Effectiveness, D&AD, Clio and The Dieline.


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Cameron Worth,
Founder, SharpEnd Partnership 

Cameron Worth is the founder of London-based specialist IoT agency SharpEnd. He has been involved in building some exciting tech businesses as well as helping clients in understanding and embracing new technology opportunities. Cameron founded SharpEnd to combine these two experience-sets to provide brands with a new type of partner.


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Chiara Covone
Innovation Director Packaging Division, DS Smith

Chiara is Innovation Director for the Packaging Division at DS Smith. She orchestrates the creation of innovative product and services solutions around different themes: chain inefficiency in e-com and Bricks&Mortar, Internet Of Things, Big Data, Delighting Customers and Consumers. 

Chiara has 20 years professional experience  in innovation and FMCG. She held leadership positions in Philip Morris International, Mondelez and Jacob Douwe Egberts.

Chiara has a track record of deployment of successful innovations and productivity improvement projects. She has a strong experience of working across cultures and  functions.


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Donna Lynch
Sales Director, Macfarlane Packaging

Head of Major Customers for Macfarlane Packaging, providing customers with sustainable packaging solutions through specialist teams including Retail, Industrial, Third Party Logistics and Packaging Automation, each with different needs.  With over 30 years experience within the packaging industry our focus is to ensure that the role of packaging within the total supply chain is maximised to deliver packaging solutions at the lowest operational cost but with maximum customer experience.


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Elliot Wilson,
Founder and Strategy Director, The Cabinet

Elliot trained as an architect before succumbing to the bright lights of advertising where he cut his teeth at agencies such as O&M, BBH and dfgw working on clients such as Amex, Kimberley Clark, Virgin, WWF and others. Having tired of the ‘glamour’ Elliot moved into the world of branding where he worked at Landor Associates and Elmwood before setting up The Cabinet. The Cabinet are a London based brand design agency that works with companies big and small across a number of brand and design challenges. There clients include, Diageo, Warburtons, Unilever and other like minded ambitious businesses. In his spare time Elliot enjoys spending time with his family and participating in anything that involves 2 wheels.


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Jamie Mills,
Analyst, GlobalData

I am a consumer insight analyst specialising in the personal care sector. Since joining the company in 2012, I have presented at a number of industry conferences across Asia, Europe, and the Middle East.  My particular areas of interest lie in the impact of consumer attitudes on the development of beauty trends and their resultant influence on innovation.


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Dr John Walters,
Distiller, The Newmarket Gin 

John founded the English Spirit Distillery seven years ago and has accumulated 75+ international medals for distilling excellence in the last couple of years alone. Focusing on small batch copper pot distillation and using his own self-built reflux columns he takes a molecular approach to bringing 3 starred Michelin excellence to spirits as diverse as vodka, gin, rums, malts and more. With sites in Cambridgeshire, Essex and Cornwall he produced a million bottles last year. In his spare time he draws breath.


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Jon Davies

Founder and Creative Head, ButterflyCannon

Jon has over twenty-five years experience as both a creative and managing director in the design industry. In 2010 he co-founded ButterflyCannon, a boutique design agency specialising in luxury lifestyle brands, that was recently awarded Best Design Agency at the 2016 Luxury Packaging Awards. Jon loves telling a brand story through the full sensorial experience of its packaging and point of sale design, and has worked extensively with premium spirits brands including Glenmorangie, Chandon, Belvedere Vodka, Hennessy, Tanqueray No.Ten and Cîroc Vodka.


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Kate Shaw

Designer & Creative Consultant

 

As an independent design consultant with a special interest and expertise in the three dimensional and tactile qualities of packaging, Kate applied her skills to the development of the market defining Charles Worthington range of hair products. 

More recently her experience has covered all aspects of visual communication at Crabtree & Evelyn, as the Global Creative Director.

Kate continues to apply her expertise in distilling, designing and articulating essential visual equities for products, people and companies. Renowned for beautiful, understated design with a keenly tuned sensibility and attention to detail, she aims to create solutions that are desirable, irreplaceable and honest. 


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Kath Tudball
Design Director, The Partners

Kath has over 15 years of experience in creating brands for some of the world’s most prominent organisations.

With a passion for design that delivers a positive social impact, she has worked on numerous projects in the arts, culture, education and non-profit sectors, including the rebrand of The Science Museum in London. Her other clients include The Art Fund, the Cystic Fibrosis Trust, Unicef, Royal Mail and Cambridge University.

Kath is a passionate advocate for diversity in creativity. This passion has now been recognised by D&AD's members, who elected her to the Board of Trustees in 2016.

Kath’s creativity has been widely recognised by the Benchmark, Brand Impact, Brand New, D&AD and Design Week awards. She is a regular design judge for schemes including D&AD professional and New Blood awards.

A graduate of Central Saint Martins, Kath has a keen interest in design education. She is a regular visiting lecturer and speaker at Central Saint Martins and Lincoln Universities as well as an external examiner for the Graphic Design and Illustration degree course at the Cass School, London Metropolitan University. 

She is currently working with London Cru, London's first and only winery, to put winemaking on the map, and helping one of the world’s largest professional services organisations to inspire its thousands of members around the world with the new brand. 


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Katie Kubrak 
Materials & Insights Producer, Nirvana CPH

Katie Kubrak is a London-based CMF designer and trends researcher who works for Nirvana Creative Production House as Materials & Insights Producer. She is a Central Saint Martins alumni with an experience of working for brands like Artemide, Burberry and BASF Chemical to name a few. Her interest and passion for colours, materials and finishes are displayed through a weekly publication titled “Material Monday” and research on sensorial design. With Nirvana she shares the belief that materials have the power to turn a good idea into a great one. What is more, they have the power to address sight, touch, smell, audition and taste to convey holistic image of a brand.


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Kristian Andrews
Design Manager, St Austell Brewery 

Kristian heads up the design function for St Austell Brewery, an internationally acclaimed independent family-owned brewery in Cornwall.  

Known for its quality pubs across south west England and exceptional individual beers, Kristian leads a team of 10 in-house designers. As well as overseeing the brand development of the brewery's curated collection of award-winning beers, Kristian and his team provide visual merchandise and brand support across all arms of the multi-faceted business.

A south-west native and graduate of Falmouth University, Kristian has worked for a number of the region's most prestigious fashion and luxury goods retailers.”


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Lee Cook
Director & Co-Founder, Cook Chick Design

As a founding partner of Cook Chick, Lee has 25 years experience in the branding and packaging sector.

After leaving Design Bridge as a Creative Director he and partner established CookChick in 2005 to specialise in brand creation & development within the premium drinks and beauty sectors.

Having worked on major re-designs for Gordon's Gin and Drambuie Whisky Liqueur, Lee is currently working with a number of artisan spirit, English sparkling wine, craft beer & cider clients including Adnams, St Austell, Thatchers and Accolade Wines.

Using his vast experience Lee is courageous yet pragmatic, intrepid but wise.

He loves to challenge expectations to engage and inspire.


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Mark Davis
Drinks industry marketing consultant

Mark has a wealth of drinks industry experience spanning over 25 years.  

After starting in brand and retail marketing within the brewing industry, he then built his career working for Brown Forman, Pernod Ricard and Remy Cointreau on many of the worlds leading spirit and wine brands. He has held Marketing Director positions in both the UK and Germany.

Mark established Bellewood Consulting 6 years ago, working across a wide range of clients, from International Blue Chip through to Start Ups, using his vast experience to help them unlock growth within the ever changing and fiercely competitive drinks category.


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Martin Skelton,
Managing Director
, Gonzalez Byass UK 

Martin is a ‘lifer’ at GB, having lived and worked for several years in Jerez, and since 2004 in St. Albans, where he started the UK office. It’s not all been about Spain and Sherry though, as he has also worked in Bordeaux and Stellenbosch.

He is completely passionate about all things Jerez, so don’t expect a quick answer if you have a question about sherry! But then, he seems to know an awful lot about most things, and is an excellent choice for any quiz team.

He endlessly endeavours to stay fit and loves his hour’s walk across country to the office on summer mornings, always arriving full of enthusiasm and new ideas for the business.

His tipple of choice would be a glass of the limited release Dos Palmas, 8 year old Fino from the best selection of the Tio Pepe solera, lightly chilled with a plate of jamón.


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Merle Hall

MD, Kinneir Dufort

Merle has nearly 20 years design consultancy experience, joining Kinneir Dufort in 2009. In 2016 she led a management buyout and was appointed MD.  Merle’s design consultancy background stems from expertise in Design Strategy, Branding and Innovation and she now leads KD’s 90 strong multidisciplinary team across three UK sites, designing meaningful and memorable physical and digital brand experiences globally.

Kinneir Dufort advises clients on the value of Design Thinking at all organisational levels, resulting in creating life enhancing products and experiences. Our client partners range from start-ups to multinationals including Roche, Bayer, Unilever, Coca Cola, Raspberry Pi and Sony.


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Nikki Grainge
Manager - Packaging Development, Waitrose

I have been in the packaging industry for many years (more than I care to admit to!) originally as a Buyer at companies like McVities & Burlington Toiletries, before venturing into packaging development roles, where gaining experience in food services led me to work for Havi for nearly 10 yrs looking after Pret & McDonalds, then returning to my retail roots laid down in Department Store Debenhams, brushing off my supermarket pinny from Safeway days and joining Waitrose almost 3 years ago where I am Packaging Development Manager for own brand lines.


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Oliver Mawer
Director and Co-Founder, Simply Luxe Retail Packaging. 

Oliver Co-Founded Simply Luxe, following 13 years in the luxury packaging industry. 

After working for both packaging manufacturers and agencies, he and a small team initially launched Simply Luxe as the luxury division of premium folding carton manufacturer Simply Cartons. The company has since expanded to include a Creative Studio in the UK and manufacturing facilities in the UK, Europe and Asia.

Having worked with luxury brands and retailers including Bugatti, Victoria Beckham and Fortnum & Mason, he now has a client list including Harrods, Conran Shop, Sunspel, and LVMH. 

Utilising long standing relationships with paper manufacturers, creative agencies and manufacturing parters Oliver takes pride in offering full service packaging solutions to his global client base. 


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Paul Randall
Brand Innovation Manager, HP Inc 

Paul Randall is part of HP’s worldwide brands and agencies business development team. Working to support brands in their use of HP digital print technology to achieve efficiencies and cost savings as well as looking at how digital print can be a key innovation growth driver through delivering high impact consumer engagement campaigns.  Having supported a number of projects that have used HP technology Paul has extensive knowledge of what it takes for digital print to be used successfully.

Paul joined the HP Graphics Solutions Business in 2005 as part of the HP Indigo UK team, and has gone on to work across the wider HP Graphics Solutions Business in a number of roles across both the Indigo and Inkjet businesses in roles within the UK, across EMEA and as part of a worldwide team.



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Sara Jones,
Partner, DewGibbons + Partners 

An avowed beauty junkie, Sara has worked in design for over twenty years with leading agencies including FutureBrand, Design Bridge and now as Partner at DewGibbons + Partners. Responsible for client and brand relationships, she is passionate about luxury, beauty and wellness, working with clients such as Coty, M&S and P&G and beauty experts Josh Wood and Caroline Hirons.


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Simon Farrow,
Managing Director, Progress Packaging

25 years in packaging, the last 13 as MD at Progress, the UK's leading supplier of creative packaging solutions. We work with the best of British and World designers to create luxury and design led packaging

Specialities: Creative packaging, luxury packaging, direct mail, marketing activities, bags , boxes, binders, portfolios, multimedia packaging


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Simon Oxley
Packaging Controller, Cranswick Country Foods

Simon Oxley is a Mechanical Engineer by trade and a packaging enthusiast by nature. In his 15 years in the industry his career to date has encompassed roles buying packaging, re-launching big brands and installing production lines at Britvic Soft Drinks and then as Head of Packaging at innocent Drinks before a move to Marks & Spencer in 2012. Having spent five years as Packaging Manager in the Food division setting industry leading standards and championing the positive role of packaging he joined Cranswick plc in 2017 where he is responsible for bringing innovative new concepts to market and developing fresh and cooked meat packaging that is sustainable, stands out and is easy to use and dispose of.


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Steve Honour
Design & Visual Identity Leader, Diageo.

Steve is responsible for the design, visual identity and design strategy across Diageo’s Innovation, as well as focussing on many of the key brands within the global portfolio. Steve has been with Diageo for 9 years and previously managed design and design strategy for Europe, Africa and Guinness within Diageo.  


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Susan Wilson
Group Packaging Director, James Cropper  

Susan Wilson is Group Packaging Director for James Cropper. Susan is responsible for managing global special projects for the luxury packaging market, from product design to packaging launch.  She also coordinates and manages the supply chain process together with Brand owners to ensure consistency in all areas: product, price and service. 

Since joining the Company Susan has gained experience within the export sales team with responsibility for key accounts in France, Italy and Asia, giving her great exposure to and knowledge of a variety of brands and packaging companies.  In the last 5 years her focus has been to develop the Luxury and Packaging sector of the business. 

Susan has represented the company at Luxury Packaging exhibitions over the last 20 years, and has built up a deep understanding of the packaging sector and the complexities involved in the global supply chain. 

Susan holds a BA (Hons) in International Business and Languages. 


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Thomas Körmendi
CEO, Kezzler AS

Thomas Körmendi is the CEO of Kezzler AS, a leader in serialization and tracking and tracing business services. Mr. Körmendi has worked extensively in the packaging and food industry and has a deep understanding of the entire value chain of global companies, including supply chain issues and manufacturing operations.  

Before his appointment to Kezzler CEO, he was president and CEO at Relacom, a Swedish technology service company. Prior to that, he spent 18 years at Tetra Pak in roles of increasing responsibility. Tetra Pak is the world's leading food processing and packaging solutions company. 

From 2006 to 2010 he served as vice president and head of North Europe, from 2003 to 2005 he was the managing director of Tetra Pak Turkey and Caucasus, and from 1998 to 2002 he served as managing director at Tetra Pak Hungary. He has also served as general manager for Tetra Pak in Bulgaria and vice president for Food, Fats and Oils at Tetra Laval in Sweden. He has held brand management positions at Procter & Gamble Nordic. Mr. Körmendi earned his Masters in Business from the Copenhagen Business School.


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Vincent Villeger,
Luxury Creative Consultant at vincentvilleger.net

Vincent is a specialist in the field of luxury packaging design. Operating as an independent creative consultant, he has an understanding of production, development and commercial matters rarely seen in a creative.

The former Director of Packaging Design at Burberry in London, he spent 8 years with the brand where he set-up the packaging design team, and worked in close collaboration with the Chief Creative Officer and the senior creative team. His achievements with the No.1 British luxury brand include fragrances “My Burberry” and “Mr Burberry” (both of which achieved top-5 ranking), “Burberry Bespoke” which was the brand’s most elevated fragrance collection, the complete re-design of the corporate packaging, and the launch of new, elevated e-retail packaging for the brand.

Prior to joining Burberry, Vincent ran his own business with his wife Angela, designing for brands including Givenchy, Yves St Laurent and Issey Miyake.

Currently based in the UK, Vincent now leverages this unorthodox combination of design skills and pragmatism, providing support to luxury and creative brands globally.


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Dr William Connolly
Technical Director - Luxury Packaging Innovation, COTY

A materials scientist by training, Will spent more than 16 years with Procter & Gamble developing packaging and material solutions for iconic brands from Fairy liquid to Gucci perfumes. Now technical director for Coty, the global #1 fine fragrance manufacturer, he manages the long term research program for luxury packaging, focussing on developing transformational innovation for the category.


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Zeze Oriaikhi-Sao
Founder, MALÉE

Zeze Oriaikhi-Sao is the founder of Malée, a range of premium fragrance and body care products made with 100% natural active ingredients. 

Educated in the UK, Zeze’s passion for travel was ignited at an early age, which is illustrated in her range and her determination to crack the British market after great success in South Africa.

“I was born in Nigeria, raised in the UK and then moved to South Africa in 2009. I was 24 years old, with two degrees and after a stint in telecommunications I had a burning desire to turn my dream into a reality.” Explains Zeze, “it was the middle of the global economic crisis and there was literally nothing to lose and everything to gain. My plan was thoroughly researched and although the South African beauty industry was in its infancy I decided to go for it and Malée was born.” Her leap of faith was rewarded. The world-class range was a hit. Not long after launch, a Malée store opened in Johannesburg, and the range was quickly stocked by any of the country’s upscale hotels and spas.

Six years on Zeze is back in the UK, with a taster selection of the products that are incredibly successful in South Africa, a new British manufacturer and an aspiration to share the beauty and charm of her unique and diverse continent.