Sector - Retail

Olympia
London, United Kingdom
13 - 14/09/2017

Retail

In retail, packaging matters! It’s about ensuring the quality of your product, and perhaps more importantly, it’s how you speak to your customer. At a time when market trends are increasingly driven by consumer behaviour, preferences and concerns, it is vital that brands and retailers can offer inspiring and innovative packaging that broadcasts the qualities of their brand and reflects the needs and concerns of the consumer. At Packaging Innovations, our suppliers want to help you find that perfect packaging solution. 

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Key figures: a big need to be a show off!

  • 87% of the UK’s internet users made a purchase online in the last 12 months. 
  • Rises in retail sales have been driven by devices, with smartphone purchases up by 50% in December 2016.

Trends: what is the retail packaging industry thinking about?

  • The rise of e-commerce: since Amazon started selling books in 1995, e-commerce has been an increasingly prominent part of the retail sector, with no signs of slowing down.
  • Life in the big city: as more and more people live in big cities, packaging is changing to suit the urban dweller, reflecting an increase in 1-2 person households and more demand for on-the-go food
  • Despite the rise of e-commerce, shelf appeal as important as ever, with packaging needing to deliver value and an improved customer experience to get the customer in the store
  • Retail Store 4.0: with advanced technology in the hands of every buyer, the future of the retail store experience is being reimagined for the digital customer, with a focus on inspiration and convenience to draw consumer back to the high street.
retail

Dedicated sector seminar programme

The two day seminar programme will be split into four dedicated sessions, each tailoring to a different industry sector. These will cover food, drinks, luxury and beauty. Speakers this year include; Just Eat, Waitrose, Dew Gibbons & Partners, AJOTO, Simply Luxe, The Newmarket Gin, St Austell Brewery and Selfridges.

Relevant partners:

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ibp
retail
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