Qualvis Innovations & Digital create packs for Border Biscuits’ Sheeran promotion
Border Biscuits teamed up with leading print and packaging business Qualvis to send personalised digitally-printed packs of their legendary Dark Chocolate Gingers to flame-haired star Ed Sheeran, ahead of the singer’s recent sold-out performances in Glasgow.
Border wanted to celebrate the 30th anniversary of their Dark Chocolate Gingers, the number one special treat biscuit in Scotland, by sending Sheeran unique packs of the biscuits to match his hair colour, along with the message: “From one Number 1 to another”.
The packs were delivered personally by Border’s heroic mascot Ginger George to Sheeran’s dressing room at the SSE Hydro.
The packs were developed and artworked in the new Qualvis Innovations Studio and then printed by their digital offering - a £2m dual digital packaging line investment, recently installed at their Leicester site and featuring a Xerox iGen 4 sheet-fed digital printer, side-by-side with an iGen5 automated line.
Qualvis’ creative director, Richard Pacey, said: “As a longstanding customer, we had previously pitched the marketing potential of our digital print capability to Border Biscuits in an innovation session earlier in the year. They then approached us to come up with the artwork concept for the Ed Sheeran marketing initiative. As time was tight, we managed to turn around the concept artwork in a day; once the preferred concept was selected, we finalised the formal copy on the pack, digitally printed a short run and couriered the finished packs to Borders Biscuits in advance of their deadline. The whole project from concept ideation in our innovation studio to delivery of the final packaging took less than 5 days!”
Brand and Innovation Director at Border, Lesley Ann Gray, said: “When we heard Ed was coming to Glasgow we knew we had to give him some of our Dark Chocolate Gingers - as he’s one of the nation’s favourite gingers and so are our biscuits, it was a perfect fit. The team at Qualvis responded fantastically, quickly arriving at an artwork solution and digitally printing the packs in time for the concerts - a great result!
Pacey added: “Our work for Border Biscuits is exactly where digital can create added-value - feeding demand for short run work and providing our customers with the opportunity of variable personalised printing, prototyping and market testing with the added advantage of quick turnaround. This combined with our graphic and branding capability in the studio delivers a formidable offering.”
Qualvis Print & Packaging win top regional business award
Leading print & packaging firm, Qualvis, has won ‘Company of the Year’ at the recent Leicester Mercury Business Awards. Celebrating success, recognising achievement and highlighting innovation throughout the business community in Leicestershire, the event is widely recognised as one of the UK’s most important regional awards.
Leicester Mercury managing director, David Simms, said that “…the night paid tribute to the resilience and spirit of local Leicestershire business”, adding that “…Qualvis in particular, has excelled as a business so it is only right that they should have been picked as our ‘Company of the Year’ - congratulations go to the management and the whole team there”.
Jason Short, Qualvis’ managing director, said: “After 5 years of hard work and million’s of pounds of investment, it’s a huge honour to receive this award on behalf of everyone at Qualvis. The ‘Company of the Year’ award recognises every employees efforts and dedication to help build a successful future.”
Qualvis, who occupy a 76,000 sq ft site in Thurmaston, Leicester, were runners up in the ‘company of the year’ category last year. The business has recently become the first packaging company globally to install a double digital packaging line. The workflow investment features a Xerox iGen 4 sheet-fed digital printer, side-by-side with an iGen5 automated line. The company has also invested in a seven-colour KBA Rapida 106 litho press, which will be used for printing confectionery, distillery, cosmetics and high-end food packaging. Both the digital packaging lines and the KBA press represent a total investment of almost £5m in seven months.
It’s ‘up, up, and away!’ for Purple Patch Cereals’ stunning new packs from Qualvis
Leading print and packaging business, Qualvis, has created a new range of eye-catching packs for Purple Patch Cereals. The new cartons have a hot air balloon theme, displaying bold and vibrant colours, with purple being dominant throughout to reinforce the brand’s identity.
The cereals come in four different flavours: Honey Nut Granola, Honey Nut & Fruit Granola, Fruit & Nut Muesli and Fruity Muesli. Each pack has a clever hot air balloon flap that reveals marketing text upon take-off (or opening of the pack!), further reinforcing on-brand messag-ing and enhancing consumer engagement. The packs are printed in low migration ink, with a unique anti-mark soft-touch varnish that produces a distinctly luxurious tactile effect.
Qualvis’ creative director, Richard Pacey, said; “The A-frame structure with a reverse orient-ed flap closure and distinctive shaping around the brand graphics gives an interesting ap-pearance and easy-open functionality for the consumer. It has been a great project to work on and we are very happy with the outcome.”
Emma Mack, Purple Patch Cereals’ co-founder and owner said; “We are thrilled with our fin-ished packs. Qualvis has worked with us from the outset to ensure we could realise our packaging ambitions. We faced some challenges with potentially tricky creases, but Qualvis prepared mock-ups that helped us choose the right format.
“Purple Patch Cereals is a high end brand and we wanted to reflect this whilst also creating packaging that would stand out in a crowded market space – the soft touch lacquer has been a great addition to the overall premium effect. It is this expertise in print and packaging, as well as their proactive support that makes Qualvis our go-to packaging provider.”
Qualvis launch design and innovations studio
In a move to provide a single source for their customers packaging requirements, leading print and packaging business, Qualvis, has recently launched their design and innovations studio known as ‘Qualvis Innovations’.
The initiative, based at Qualvis’ manufacturing site in Leicestershire, will be able to strategically deliver innovative packaging concepts from initial sketches through to the brands print ready state, then further manage projects through production in Qualvis’ in-house print and conversion facility.
Explaining further, Qualvis’ Creative Design Director, Richard Pacey, said: “We have over 100 years of combined experience in graphics, packaging design, reprographics and print to give the perfect project management team to push our clients packaging to its full potential. Every brand on shelf has to work hard to grab the consumers attention, and it’s our knowledge of design coupled with print & post print effects that team up to deliver that all important impact.
“The concept is unique: a team of skilled graphic designers, structural designers and reprographics specialists collaborate in-house to bridge the gap between external agencies working on individual aspects of a customer’s packaging. We link the 3 disciplines of graphics, structure and reprographics seamlessly together to reduce time and cost and increase the accuracy and impact of the finished product. We have the capability in house to deliver accurate one off prototypes moving to digitally producing small run quantities for market testing off our Xerox iGens through to full bulk & large scale print runs in litho.
“We ensure from an early stage that important finishing effects are considered, ones that are reflective of a brands ethos and that will add the point of difference from the competition. The processes such as embossing, debossing, laminations & various foiling techniques are introduced to the artwork so that when a customer is ready to print, there are no surprises and the finished design project seamlessly runs through our production facility. The only surprise should be the fantastic end result!”
Qualvis Innovations has recently launched a new website at www.qualvisinnovations.co.uk and will exhibiting on stand G45 at the forthcoming Packaging Innovations exhibition at the NEC, Birmingham on 1-2 Mar 17.
BEAR launches new Claws range with Qualvis packs
Leading print and packaging business, Qualvis, has created a new range of packs for healthy snacking brand, BEAR. The packs, which are the latest addition to BEAR’s product line-up, are known as BEAR Claws - a range of tasty fruit and vegetable combinations.
Intended for children aged 4 - 9 years of age, Claws are designed to entertain youngsters, and engage them with their food. With graphics that were created by B&B studios to complement Qualvis’ carton design, every pack of Claws includes a variety of monster body shapes based on 4 very different unique characters, including eyes, tails, horns and spikes - so that kids can build their own monsters.
The boxes also include reversed panel orientations to accommodate feature monster feet with ‘funky toes’ that protrude. From a SRP perspective, the addition of stand-out feet make it look like they’re sitting on the shelf, thereby delighting children whilst out shopping with their parents.
As an important supply chain consideration, the feet have been designed to back fold flat so the packs can be packed into an outer without damage. In addition, the packs can be filled using a high speed automated packing line, ensuring that the design does not compromise the commercial aspect of the range.
The packaging is manufactured using FSC accredited material, reverse printed for a natural feel using low migration inks and varnishes.
Qualvis' technical director, Richard Pacey said: “This project was a lot of fun to work on and we are delighted with the result. The funky design creates maximum consumer engagement and end-user interaction, whilst being fully optimised for packaging supply chain efficiency.”
Qualvis Print & Packaging achieve world’s first with digital investment
Leicester-based Qualvis Print & Packaging has become the first packaging company globally to install a double digital packaging line.
The workflow investment, totalling over £2m, features a Xerox iGen 4 sheet-fed digital printer, side-by-side with an iGen5 automated line. The 5-colour iGen5 - CMYK with an additional 5th station of orange, blue or green enables an even larger gamut of Pantone colours to be matched, whilst delivering an impressive 2400x 2400 dpi resolution. Both presses include inline TRESU Pinta coating units and a KAMA DC 76 cut and crease line, offering the same finishing effects and varnish levels as Qualvis’ larger format litho print process.
The digital presses can print and produce up to 610 microns and up to a maximum sheet size of 364 x 660mm, making the workflow a great solution for short run work and providing Qualvis’ customers with the opportunity of variable personalised printing, prototyping and market testing with the added advantage of quick turnaround. And with print on-demand, low origination costs and no minimum order quantities, waste is significantly reduced as are storage costs.
Qualvis’ managing director, Jason Short, said: We spent 18 months researching the best match for our needs and the two Xerox digital presses are ideal. As a leading print and packaging business we are seeing diminishing run lengths and increasing demand for innovation from our customers, including personalisation and localisation. Brands and retailers are looking for variety and having the ability to produce quick-to-market packaging is essential.”
In addition to the benefits this investment will deliver to their customers, Qualvis can also provide a host of software, e-commerce and technology solutions to complement digital packaging production, as well as the personalised fulfilment of cartons with product. Part of this offering also includes the very latest innovation in video integration technology, allowing brands and retailers to engage their customers with enticing interactions via the packaged product and being able to direct further marketing campaigns to them as a result of data capture. “Another world’s first,” adds Jason Short.
Both digital packaging lines were supplied by Advanced Business Equipment Ltd, who project managed the entire build and installation in less than 10 weeks.
Qualvis' latest investment follows the announcement last year of the purchase of a KBA Rapida 106 7-colour press. Due to be installed at their site in March, the plinth-mounted seven-colour press with twin coaters complements the firm’s existing litho line-up and is set to expand their overall finishing options and product portfolio.
Qualvis are exhibiting on stand G45 at Packaging Innovations at the NEC, Birmingham on 1-2 March.
Qualvis to promote new Packaging Innovations Deparment & additional new Printing Press
Qualvis purchases KBA Rapida 106 plinth-mounted seven-colour press with twin coaters - expanding Qualvis’ finishing options and product portfolio.