Royston Labels’ New Website Has Arrived
After many months of hard work, the Royston Labels team are delighted to announce the launch of their brand-new website which can be found at www.roystonlabels.co.uk
Royston are a self-adhesive label manufacturer with over 30 years’ experience in the industry, and a tight-knit team of a dedicated creatives and technicians who love nothing more than bringing a challenging brief to life. Their interactive new website boasts a slick, easy-to-navigate design that’s bursting with high-quality images.
Visit the site today and you can read up on Royston’s recent label projects and company news, including the lowdown on their fantastic win at the FINAT Awards 2017, where they walked away with Best in Show for their London Cru wine label. You’ll also be able to learn about the different services offered by Royston, which include pre-press, combination printing, digital printing, and a wide range of exciting embellishment techniques.
Best of all, this new site lets visitors get an even closer glimpse of Royston’s work. Visit their Portfolio page (accessible from the Menu sidebar) and you’ll find a large selection of past projects; click on any one and you can use the “magnifying” tool to zoom in on the intricate details of the label. The Royston team are particularly pleased with this feature as it showcases the quality of their work to potential clients – the only thing better would be holding the label in your hands!
New projects, images and news stories will be added to the site regularly allowing you to stay in the loop. For ultimate ease, you can sign up to the company newsletter and let Royston’s latest updates drop directly into your inbox every month – simply visit the News page, enter your email address and you can subscribe.
Packaging Innovations 2017: What Royston Labels Have Planned
Anybody in the UK packaging industry will tell you that Packaging Innovations is the one event on the calendar you don’t want to miss.
This two-day show, which is taking place on the 13th and 14th September 2017 at the London Olympia, is designed to bring together industry professionals from around the UK. This event gives visitors the opportunity to boost company sales and promote their brand, network, source new talent, and learn about the latest industry innovations.
This year, Royston Labels will be proudly exhibiting alongside industry friends and competitors, displaying their latest label designs to the 6,000+ attendees and discussing company processes and techniques with visitors.
The Royston Labels team are planning on showing off a selection of their best packaging creations from the past year. On display will be the unique and visually striking label that Royston produced for London Dry Gin. Printed on a combination press, this label boasts hot foil branding and a lively pattern of monochrome circles on its reverse that can be seen through the glass bottle. Also on display is Royston’s promotional tag for the men’s skincare brand Bulldog, which was printed on both sides to maximise space and boost functionality.
The highlight of Royston’s stand, though, will undoubtedly be their award-winning label for London Cru’s Kings Cross wine. The finished effect was so impressive that the label was honoured with Best in Show at the 2017 FINAT Awards.
Packaging Innovations 2017 will be hosted by the London Olympia on the 13th and 14th September. If you’d like to see Royston’s fantastic labels or discuss a potential project with the team, make sure you pay a visit to stand E34.
Royston Explores New Territory with Zebra Foiling Innovation
If there’s one word you can associate with the Royston Labels brand, it’s innovation. The company, which has been in operation for over 30 years, is forever looking for new ways to develop their label processes, enabling greater complexity and cost-effectiveness.
In charge of these developments is Sales and Innovation Manager Phil Bradnam, whose most recent project is already sending ripples through the packaging community. The Zebra innovation was dreamt up as a way of adding depth, light and movement to packaging designs by way of textured, micro-etched patterns.
The process centres on the use of sculptured and textured foiling dies, specially designed to achieve stunning fine line patterns in combination with metallic foils. The resulting label promises high impact, immaculate definition, boosting shelf presence and brand awareness – particularly when paired with in-line embossing.
Another key benefit of the Zebra technique is that it’s fantastically cost-effective and versatile when compared with more traditional methods that involve expensive patterned foils; with this Royston innovation in your arsenal, you’ll be able to satisfy your designer and your bank manager.
Royston Labels Pick Up Best in Show at the FINAT Awards in Berlin
For the third year running, the Royston Labels team have achieved award success at FINAT’s European Label Forum.
On Wednesday 7th June, Royston received awards for two of their labels, and were honoured with the prestigious title of Best in Show. Each year, the FINAT Awards showcase and reward the efforts of self-adhesive label producers around the world.
A jury of industry experts hands out awards in several different categories, covering the major sectors where self-adhesive labels are utilised and the various print technologies on display. This year, there were over 280 entries from around the world – and in an impressive display, Royston came top of the bunch, nabbing Best in Show for their stunning work on London Cru’s Kings Cross wine label.
Printed using UV flexo, the Kings Cross label boasts a black, varnished background and an intricate metallic design incorporating four different colours. The same label also triumphed in the Marketing/End-uses category, while in the Toiletries category, Royston were celebrated for their Dark Start Power Tan packaging.
Royston Labels targets ‘zero to landfill’ policy
The label manufacturer has committed to reducing its manufacturing waste, recycling its matrix waste and backing paper and using wherever possible sustainable materials.
The company’s top priority, though, is recycling.
Reducing manufacturing waste is being impacted by a focussed lean programme but also the investment of 100% digital camera inspection equipment on presses and inspection equipment.
Paul Clayton, managing director at Royston Labels, told Packaging News: “This investment started over 10 years ago, we wanted to highlight to our customers and our own teams how important and essential quality and consistency of our product was.
“Recycling our matrix and backing paper waste started about 18 months ago and we utilise the services of three separate companies to do this.”
He added that wherever possible, the company was working with suppliers using a combination of lightweight materials, FSC compliant and recycled materials.
Royston Labels produce stunning new Eco Soapia designer label
Royston Labels has converted a stunning piece of artwork, created by Devon based artist David A Smith, in to a new label for ethical soap brand, Eco Soapia. The intricate design pushes the boundaries of conventional label manufacture; however, using their latest technology Royston has easily replicated the design to produce an outstanding label solution.
The designer label is a completely new look for Eco Soapia and reflects the company’s ethical values and traditional roots. David A Smith was selected to create the design, not only for his obvious talent, but his shared principles, lending further credibility to the brand design.
To complement the superior fine detail of the design, Royston Labels’ incorporated cold foiling as their preferred method of production. Combined with the very latest flexo printing plate technology, this ensured the project was completed without complication and with impressive results.
Royston Labels technical manager, Phil Bradnam, said: “The final appearance of the label is spectacular: soft subtle pastel tones with an in-keeping foil shade, complemented by a smooth satin-type finish.”
On the conclusion of the project, Steve Chasen of Eco Soapia, said; “The challenge for us was to take David A Smith’s intricate design and realise it on a flat label. It was vital that the label truly replicated the stunning artwork and Royston Labels has delivered on all counts.”
Label innovation for new craft gin brand
A new brand identity for the first dedicated gin distillery to open in the heart of Manchester has been captured in a striking label design by Royston Labels.
Officially launched in July, Manchester Three Rivers gin, named after the trio of waterways on which the British city was founded, is produced by hand in small batches using a custom-made 450 litre Arnold Holstein copper pot still. The 40% ABV super premium dry gin is then packed in 70cl bottles. The distillery also hosts interactive Gin Experience tours where visitors to the distillery can delve into the history of and process behind making gin, before creating their very own bottle of gin to take home with them using mini copper pot stills.
Inspired by their ongoing work for leading drinks brands, Manchester Three Rivers asked Royston Labels for guidance and support in creating an innovative ‘look and feel’ for their craft gin product in order to build a strong brand identity.
Along with intense collaboration between both parties, Royston Labels combined many different decoration techniques in order to achieve the desired end result. Foil was used to create a premium look and with a rich colour printed on top of the foil, a special metallic satin finish was achieved. New anti-scratch matt film was used in the process, together with a highly innovative, never seen before, raised hammered metal effect which was applied to the ‘Three Rivers’ name-style.
Manchester Three Rivers’ PR & brand director, Louise Rivers, commented: “We contacted Royston Labels via a recommendation as we were in a position where we needed a fast turnaround on the printing of our labels. They were professional, flexible and very accommodating with every request that we had. The team took the time to understand our brand and vision for our labels offering exceptional advice throughout the process.
“We are a super premium product and needed a label to represent the quality of our gin and are extremely happy with the outcome. We look forward to working with Royston Labels long into the future.”
Royston Labels managing director, Paul Clayton, added: “Manchester Three Rivers are a great brand to work with. It was paramount to get the label looking perfect for launch, consequently we had a number of discussions to fine tune the development process. The end result is indicative of our willingness to spend time and work with our clients to develop innovations that help differentiate their packaging, create stand-out and provide them with a competitive edge.
“The message to other brands out there is put us to the test and let us innovate for you!”
With over 30 years packaging industry experience, Royston Labels are a major supplier of specialist labels for a wide range of packaging types, particularly within the personal care, drinks and pharmaceutical industries.
Royston Labels’ unique label complements Silent Pool’s new gin release
Specialist label manufacturers, Royston Labels, have produced a series of new labels for Surrey-based award winning gin distillers, Silent Pool, to complement their hand-crafted artisan spirit collections.
One such label was developed for their Admiral Collingwood Navy Strength Gin - a yet to be commercialised product, destined primarily for the Swedish market. The label was designed in celebration of Admiral Collingwood, a larger than life ‘Sea-Lord’ who played a pivotal role at the Battle of Trafalgar in 1805 and who also happens to be related to the Silent Pool Master Distiller, Cory Mason.
The intricate, complex label design was printed on one of Royston Labels’ combination printing presses using ten colours and the very best quality of UV flexo label printing to achieve the detail the imagery required. Incorporating a high metallised look in different colours, the label features a distinctive and unique embossed textured finish on a synthetic substrate to create the look and feel of parchment paper, in keeping with historical and distinguished style of the design.
Phil Bradnam, Royston Labels’ technical manager said: “When the day came to produce the label, the whole process ran very smoothly with just a few ‘tweaks’ required here and there. As a result of our ongoing development and continual innovation, we used a new embossed textured finish on a synthetic substrate to really make the label stand-out; it was something we hadn’t attempted before on a self-adhesive label, but it worked well and we are delighted with the result.
“It has been great to work with the team at Silent Pool. This particular journey really has been pleasant and challenging in a good way, and we look forward to new and exciting projects in the future.”
Ian McCulloch, Silent Pool’s co-founder, said: “Royston Labels were able to provide expert support that enabled us to translate an innovative and eye-catching design into a practical label that can be easy applied. The production team ensured that we were able to access the latest print technology and that in turn enabled us to really push the design.
“Royston Labels have been patient, responsive and have beaten all of the [tight] deadlines we gave them, we definitely see this as the start of a longer relationship.”