Seminar Programme

Packaging Innovations

Wednesday 28 February: 10:00 - 17:00
Thursday 1 March: 10:00 - 16:00

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Seminar Programme


There's a great deal going on at Packaging Innovations (Inc. Ecopack and Contract Pack) 2018, which includes a full programme of inspirational seminar content spread across five dedicated theatres. Have a look below at the full details of each session. 

Industry Forum Stage

THE PHARMA FORUM

10.30 - 12.00


Delivering supply chain efficiencies through manufacturing innovation

The Pharma Forum at Packaging Innovations will explore the benefits of alternative design approaches and Supply Chain thinking to provide significant enhancements to existing processes and capability. Addressing Design from leading edge innovator Sanjay Patel to the latest process improvement techniques and capabilities from Greg Anderson through to pragmatic delivery of smaller batches and customised product offers from Chris Waterhouse.  Something for everyone! 


10.30 - 10.55

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Centre for Process Excellence's work in delivering Pharma step change performance

Gregor Anderson, Managing Director, Pharmacentric Solutions Ltd


10.55 - 11.20 

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Late Stage Personalisation in the Pharma industry

Chris Waterhouse, Managing Director, iDi Pac Ltd


11.20 - 11.45

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Design Thinking in the Pharma space

Sanjay PatelFounding Partner, SIMPLE BETTER HUMAN LTD


11.45 - 12.00

Pharma forum Q&A


THE DRINKS FORUM

12.30 - 14.00


12.30 - 12.35

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Expressing the brand persona by design - TheDrinksReport.com presents four case studies via a panel of speakers on how imaginative packaging design can express a drink’s unique character and create a strong identity.

Felicity Murray, Editor, TheDrinksReport.com

TheDrinksReport.com presents four case studies via a panel of speakers on how imaginative packaging design can express a drink’s unique character and create a strong identity.


12.35 - 13.00

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Salcombe Gin – Spirit of Adventure; Building a stand out brand in an increasingly crowded market

Angus Lugsdin, Salcombe Distilling

Launched in Summer 2016, Salcombe Gin has quickly established an enviable reputation in the premium gin sector, becoming renowned for the outstanding quality of its liquid and elegant and timeless brand image. In a sector that sees more than one new gin being launched every week, the ability to differentiate your brand from competitors and to articulate your message and unique proposition to an increasingly discerning customer base, is key to making sure you are not just a flash in the pan. Angus Lugsdin Co-Founder of Salcombe Distilling Co, will talk through the creation of the brand and how they harnessed the different elements and stories at their disposal whilst starting up the distillery.


13.00 - 13.25

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Bringing the Spirit of Alchemy to life

Andy & Kim Reason, Anno Distillers

From drugs to drinks - all legal of course! Anno Distillers co-founders, Andy and Norman, have designed the Anno brand around their history as lifelong PhD pharmaceutical chemists. See how the brand was designed to reflect the co-founders science backgrounds combined with the art of distillation.


13.25 - 13.50

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Rewriting the Whisky Rulebook

Billy Bridgeworth, Design Associate & Mark Paton, Creative Partner & Co-Founder, Here.

A journey through the creative process that led to Here Design’s recent designs for Glenfiddich’s Experiment No. 3: Winter Storm.


13.50 - 14.00

Drinks forum Q&A


THE FOOD FORUM presents THE BIG PLASTICS DEBATE

15.00 - 17.15


15.00 - 15.05

Josh Brooks
Easyfairs

Introduction

Josh Brooks, Business Development Director - Packaging, Easyfairs


15.05 - 15.30

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The Government's 25-year environment ambitions

Martin Kersh, Executive Director, Foodservice Packaging Association

- What is the government proposing?

- What are the key challenges for the packaging sector?

- What is the industry's view, as things stand, on the plastics issue?


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Iceland: Our plastic-free own-label future

Ian Schofield, Own Label & Packaging Manager, Iceland

Ian Schofield, own label and packaging manager at Iceland, will share the retailer’s ambitious plans to remove all plastics from its own-label packaging by 2023 and discuss the challenges ahead for the packaging supply chain in reaching that goal


16.10 - 17.00

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Plastics debate 2

Panel session: How food retailers and brand owners are responding to the plastics challenge

Chair: Josh Brooks, Business Development Director - Packaging, Easyfairs

Iain Ferguson, Environment Manager, Co-op
Nick Brown, Head of Sustainability, Coca-Cola European Partners
Shane Monkman, Head of Procurement, Packaging & Operations, Asda
Kevin Vyse, Senior Packaging Technologist & Circular Economy Lead, M&S


17.00 - 17.15

Audience Q&A with the panel

Innovation Stage

10.30 - 11.00

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Thinking inside the Box: How can suppliers and Brand Owners enhance the experience of opening an online package to replicate a retail experience and encourage repeat purchases.

Lynn Butterworth, The Little Greene Paint Company


11.30 - 12.00

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The future of Artwork Automation for Brands & Retailers

Jamie Garner, Itarus 

These days technology must be leveraged to bring you more than just impressive artwork cost savings.

In today’s stress-filled environment, where there is a high level of stakeholder’ collaboration, there is a need to deliver best-in-class process management.

Couple that with automation that is optimised to your business processes and you can increase speed to market whilst also reducing your risk of non-compliance.

By using proven technology it is possible to automatically generate and deliver print-ready PDFs to brands & retailers over the web for a fraction of the costs associated with artwork methods delivered by ‘traditional’ artwork agencies.

Seeing is believing!


12.30 - 13.00

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Into the unknown… How neuroscientific insights can unlock packaging innovation and design

Jonathan Rhodes, Head of Insight & Dr Janet Shipton, Packaging Consultant, Linney

Traditional market research is useful at times, but it’s often overused and relies on self-reporting and post-rationalisation from customers who might struggle to articulate their experiences accurately.

Understanding the rich opportunities beyond that of basic functionality relies on a deeper, more nuanced approach to consumer insight, applying the techniques of data modelling, neuropsychology and decision sciences to push the role of packaging beyond the obvious.  

Using case studies from brand owners such as Mars, and retailers including Tesco and M&S, Linney will explore how design science (biometric methods including neuro, eye tracking, stress testing, facial decoding) is emerging in the field of packaging. Linney will describe how this can be used to inform the design and development process at the onset, and subsequently be used to evaluate solutions to ensure they are relevant and targeted. Creating solutions that have long-lasting effects on consumer loyalty, affinity and value.


13.30 - 14.00

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The Real Journey into Digital Flexible Packaging

Andrew Mansfield, Technical Director, CS Labels & Patrick Mroczak, Manufacturing Director, Nutree Life 

Two years ago CS Labels were challenged by snack giant Graze to produce a flexible pouch to meet their needs for a project that utilised multiple SKUs; two years on and the results have been ground-breaking. CS have won several awards for their work and are growing rapidly as more and more companies choose digital print over traditional methods for their flexible packaging - one client being new protein brand Nutreelife who's founders have over forty years' experience in world-class food manufacturing. Andrew Mansfield of CS Labels and Patrick Mroczak of Nutreelife will take you through the flexible digital packaging process and outline the genuine benefits (and pitfalls) of it. Learn the truth from the world's first true commercial producer of digital flexible pouches, and hear a fascinating client case study and success story.


14.30 - 15.00

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Hydropol, the biodegradable plastic set to be adopted by leading brands and retailers

Dr John Williams, Technical & Business Development Director, Aquapak Polymers Ltd

Aquapak Polymers Ltd is launching Hydropol, a revolutionary biodegradable and recyclable plastic that answers the call for a cost-neutral sustainable packaging polymer.

Hydropol is a strong and flexible film ideal for packaging food, pharmaceuticals, cosmetics and luxury goods. It is easy to recycle, 100% biodegradable and non-toxic, and will not accumulate in the oceans. For scalability, Hydropol has been designed to operate in existing plastic processing equipment.

Ecopack Stage

10.30 - 11.00

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Sustainable packaging design: using data to achieve efficiencies

Duncan Simpson, Director of Sales and Marketing, Valpak Limited

Case studies on working with retailers to potentially redesign packaging lines for greater sustainability through benchmarking and insightful data, and provide advice for delegates looking to improve their own product packaging.

Including: 

• using packaging data to benchmark products for recyclability, use of recycled materials, and areas such as product protection;

• the importance of good quality and reliable data in a format when exploring cost change or environmental improvement scenarios; and

• ensuring that new packaging ideas have been fully analysed and assessed


11.15 - 11.45

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Co-op’s Ambition for Packaging Recyclability

Robert Thompson, Packaging Technologist, The Co-op


Rob will present the Co-op’s ambition on packaging recyclability and describe some of the things the Food Business has done to improve their packaging recyclability percentage from 46% in 2015 to 71% by product line in 2018. He will go on to explain how packaging suppliers can help the Co-op to achieve their ambition to make all of their packaging easy to recycle.


12.00 - 13.00

Recycling Panel - Packaging’s recyclability challenge; An industry response to environmental strategy

Panellists: Mike Jackson, Managing Director, Prismm Environmental, Simon Ellin, CEO, The Recycling Association, David Harding-Brown, Technical Director & Head of Sustainability, 1HQ, Jon Clark, General Manager, BPIF Cartons, Paul Hornby, Operations Director, Foilco

Never before has the sustainability of packaging been such a hot topic. 

China has closed its doors to post-consumer plastics and some grades of lower quality paper. Other markets look set to follow. No-one yet knows where or how this excess material will be recycled. 

Simultaneously, and thanks to Blue Planet, many consumers are now aware that packaging leaves an indelible imprint on the environment. The calls for change cannot be ignored.

But who needs to drive these changes and what should they look like to ensure our supply chain makes genuine improvements? Does government need to step in to force change? And how will this impact your businesses? 

Our panel debate is led by Prismm Environmental, and they are joined by The Recycling Association, the BPIF and Tesco to look at the challenges, opportunities and innovations that we face as we move to become better at recycling.


13.30 - 14.00

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Ecopack Challenge

In association with M&S

Hear the latest cutting edge sustainable innovations battle it out in a Dragon's Den style pitch to discover who will be crowned the 2018 Ecopack winner.


14.30 - 15.00

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eCommerce packaging needn’t cost the earth; explore the benefits of sustainable packaging

Ben Murray, Managing Director, Carbon Smart Ltd


In the UK we buy £133bn of goods online. A significant amount of plastic produced is used for online packaging most of which is never recycled. Awareness of plastic wastage is growing and research shows that over 50% of UK shoppers are willing to pay more for environmentally friendly packaging. As the world moves online, what can packaging manufacturers and providers do to ensure that eCommerce packaging is sustainable for the planet and its people?   

Label&Print Stage

Sponsored by:


10.30 - 11.10

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Fake News and the real digital opportunity

Kate Channon, Business Development Executive, Graphics Division, Fujifilm UK Ltd Mark Stephenson, Product ManagerGraphic Systems EMEA

 

Where does digital print really fit in the packaging landscape? Surely there's more to it than than sticking people's faces or names on a product?

And what about the environment? What benefits does digital print bring to the circular economy?

Answers to all these questions, and more, will be crammed into just 30 minutes as Kate and Mark outline the key trends and data with real world case studies from industry leaders.


11.10 - 11.50

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Connected Packaging

Christophe Jordan, Director for Strategic Business Development, Arjowiggins Creative Papers

In an increasingly connected world, Arjowiggins, leading manufacturer of creative and technical papers, has found a way to bridge the gap between the offline and the online. Surfing on the trend of the Internet of Things, the company’s range of connected NFC papers, packaging and labels, will allow brands and marketers to communicate and interact with their audiences with a totally plastic free and recyclable product like never before – through connected print media!


13.00 - 13.30

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Artificial Intelligence; Eliminating Human Error on the Packaging Line and Cutting Food Waste

Jake Norman, Head of innovation, OAL, University of Lincoln & Kjartan Gudmundsson, Research Fellow, University of Lincoln


Learn how food manufacturers are using vision and artificial intelligence to stop human error and cut food waste. Artificial Intelligence (APRIL Eye) developed by OAL and the University of Lincoln, as part of a retailer-led initiative, reads and verifies date codes preventing Emergency Product Withdrawals related to date code errors, a source of considerable food waste in the supply chain. 


14.00 - 14.30

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Why Brands Love Digital Print

Andy Pike, UK&I Marketing Manager - HP Indigo & PWP, HP

Millennials have changed the landscape for brands. Shelf stand out is just one part of a complex jigsaw to appeal to today’s consumer. We delve into the world of a modern day buyer and see how digital print for packaging is getting them excited.


15.00 - 15.30

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Endangered Species - The Tipping Point

Ron Cregan, Founder, Endangered Species

Some of the world’s biggest brands including Coca-Cola and Kraft could be facing a multi-billion dollar hit if plain packaging regulations are extended to areas such as alcohol, confectionery, snacks.  (new text) Why Endangered Species? Policy makers, lobbyists and governments are endangering the future of many of the best brands in the world by threatening to create legislation that curtails, restricts packaging, and ultimately limits the use of branding in efforts to reduce and/or restrict consumption. 

Endangered wants to elevate the conversation above single interest groups to create a voice (and communications) to challenge the threats to brands and potential branding restrictions.  

Our Goals are to: 

- Raise awareness of initiatives across the Creative, Brand Owners and

 Packaging industries. 

- Champion brands owners rights.

- Provide objective evidence to support debate and education. 

Packaging News Stage

11.00 - 11.30

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Innovations and sustainability – new materials, markets and technologies

Neil Farmer, Founder, Neil Farmer Associates

The packaging sector is experiencing an exciting period of development. The global consumer goods market is worth $470 billion and growing at a rate of 3.5% per annum. With emerging markets showing signs of recovery the future outlook is positive. Mergers and acquisitions (M&A) activity, particularly in plastics packaging in Europe and the USA, is on an upward trajectory.

However there are huge challenges to be faced. The emphasis in the industry is on light-weighting, sustainability and waste reduction. But how can we achieve the demanding targets we have been set, particularly in recycling. We need to provide packaging solutions which extend shelf-life, provide better barrier protection, whilst achieving reductions in the amounts of material used. All this needs to be done in a cost effective and profitable way.

 Based on these, at times, conflicting challenges Neil will assess new materials, including innovations in bioplastics, new packs and recent new product launches. For example Procter and Gamble in early October announced a new bottle made from 100% recycled plastic and ocean plastic. This type of pack and others will change the industry. Neil will evaluate what this will all mean to the fast moving consumer goods industry (FMCG) from a commercial, techno-economic and market development viewpoint over the next 5 years, including forecasts to 2025.By this time major initiatives by companies such as Unilever, Coca-Cola and Procter & Gamble will have come to fruition, with packaging companies key drivers in this dynamic process.


12.00 - 12.30

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Case study: Akashi Sake Brewery and Cowan London

Samantha Dumont, Creative Director, Cowan London

Cowan London were incredibly honoured to work with Akashi-Tai, the flagship brand for the Akashi Sake Brewery. With the UK still considered an emerging market for Sake, Samantha Dumont, Creative Director at Cowan will be sharing the creative journey that Cowan and Akashi-Tai went on and how collaboratively, the final design was achieved.


13.00 - 13.30

Discover the future - through different lenses

Becky Phone, Brand and Innovation Director & Gillian Garside-Wight, Packaging Technology Director, Sun Branding Solutions

In times of unprecedented change to the retail landscape, to our consumers, and to how we incorporate brands into our lives we need to see brands from many different perspectives.

Successful innovation is realising these changes effectively and recognising that different perspectives require us to find new vantage points or ‘lenses’ through which to appreciate our brands.

Through working with our clients on their innovation challenges we have developed many ‘lenses’ to help them to build, defend or rescue their brands.

In practical terms, we identify how to increase revenues and reduce costs.


14.00 - 14.30

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Function, form and design: top tips to stay ahead of the game in driving consumer engagement

Paula Teader and Emma Jones, Directors, Redshoe

Speakers: Sam Ellison and Emma Jones, managing partners, Redshoe

In this seminar, Sam Ellison and Emma Jones, Managing Partners at Redshoe Brand Design, will highlight and discuss several key factors challenging the food and beverage industry that are having a significant impact upon packaging design. They will demonstrate how brands are embracing these challenges and showcase a number of inspirational concepts and designs that are winning with consumers.

They will also provide ‘top tips’ on how to put consumers usage at the heart of design - to create effective and relevant memorable purchases and user experiences that build brand awareness and drive brand loyalty.  Also on the agenda, will be how function, form and design work together to deliver more meaningful packaging solutions, that demonstrate a deeper understanding of the key elements influencing and driving consumer purchasing decisions.

1. PROVIDE AN INSPIRATIONAL INSIGHT INTO HOW BRANDS ARE EMBRACING FOUR KEY TRENDS THAT ARE FUELING THE WELLNESS LIFESTYLE & DRIVING INNOVATION IN NPD AND PACKAGING DESIGN.

2. DEMONSTRATE HOW BRANDS ARE EMBRACING THE CHALLENGES OF FOOD AND PACKAGING WASTE – THROUGH INNOVATIVE STRUCTURE & GRAPHICS USED IN DESIGN.

3. DELIVER TOP TIPS ON HOW TO BUILD RICHER EXPERIENCES FOR CONSUMERS – LOOKING AT INTUTIVE DESIGN AND UNIIQE FEATURES THAT TRULY ADD VALUE TO PRODUCTS.


13.00 - 13.30

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Analysing the industry: the stories making the headlines

Philip Chadwick, Editor, Packaging News

A look at the big stories that have dominated the news over the last few months. From the plastics debate to coffee cups, why are these stories important and how are they likely to develop in 2018?

Industry Forum Stage

THE BEAUTY FORUM

10.30 - 12.00


10.30 - 10.35

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The Beauty Packaging Paradox; Learn about the challenges facing packaging designers and brands in developing aspirational yet sustainable packaging that doesn’t cost the earth

Imogen Matthews, Managing Director, IM Associates


10.35 - 10.55

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Two Revolutions: is the rise of smart packaging compatible with the shift to sustainability?

Ronan Stafford, Lead Analyst, GlobalData

The integration of smart features to packaging and the growing use of environmentally-friendly materials are the biggest trends in the packaging market. But are these revolutions compatible, or will consumers pull the industry in two different directions?


10.55 - 11.15

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Creating a dream

Vincent Villeger, Luxury Creative Consultant, vincentvilleger.net

To successfully launch a fragrance requires not only excellence, but also consistency across all channels: Retail, Packaging, Campaign…

Adopting a creative standpoint, this presentation will explore what opportunities and challenges this brings about for Packaging stakeholders.


11.15 - 11.30

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Packaging that does not cost the earth

James Williams, Managing Director, Curtis Packaging & Steven Mallett, Sales Director, Curtis Packaging

The journey to enviromental excellence is made with small steps. Curtis, experts in creating sophisticated, luxury cartons, will discuss the steps that can provide stunning results and save on cost to your budget and to the enviroment.


11.30 - 11.50

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The Floral Street story

Matthew Miller & Michelle Feeney, James Cropper & Floral Street


11.50 - 12.00

Beauty forum Q&A


THE E-COMMERCE FORUM

12.15 - 13.30


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Tactility speaks: e-com packaging as the only physical touch point between your brand & the consumer

Discussing the importance the sensorial stimuli plays in e-commerce packaging, which in an e-tailer reality is the only physical touch point between a brand and an end user.

Katie Kubrak, Materials & Insight ProducerNirvana CPH


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Physical communication being innately human

Tim Milne, Founder, and Physical and Print Communication Evangelist, Artomatic


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Translating an in-store design in to e-commerce experience

Siobhan Battye, 3D & Graphic Designer, BEAST


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Customizable e-commerce solutions for SMEs

Patryk Kabaj & Konrad Kwiatkowski, Co-Founders, Packhelp


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Value added experience

Vincent Villeger, Luxury Creative Consultant, vincentvilleger.net


THE RETAIL FORUM

13.45 - 15.00


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'Millennials’ & Circular Economy as drivers of packaging innovation

Hosted by the Retail Institute, the forum will explore the most current industry topics, focusing on changing consumer behaviour driving new market demand and the impact of circular economy agenda on design, eco-materials and product innovation.

Olga Munroe, Head of the Retail Institute


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Lubna Edwards, Global Sustainability Director, Food & Consumer Packaging, Linpac / Klöckner Pentaplast 


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Tony Heslop, Head of Project, BASF plc


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Brian Lodge, Design Manager, RPC Group plc

Innovation Stage

12.30 - 13.00

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Crossing The Line: The Convergence of Digital & Physical Brand Worlds

Kelly Dawson, Head of Strategy, Kinneir Dufort

The convergence of digital and physical worlds provides brands with an unimaginable opportunity to enhance a consumer experience. Brands that successfully design and orchestrate their intended brand experience, are set to win in the new the experience economy battle, successfully gaining loyalty from Millennials and Gen Z. Kelly Dawson shares how to create a seamless experience in the new era of DTC (Direct to Consumer) outlining what this means for brands and future business growth.


13.30 - 14.00

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How some of the biggest brands in the world are embracing smart packaging

Cameron Worth, SharpEnd 

SharpEnd, as the worlds first agency dedicated to helping consumer brands embrace the Internet of Things, have been leading the way with some of the worlds largest deployments of smart packaging for clients such as Absolut Vodka, Malibu Rum, Jameson Whiskey and Unilever. Hear from SharpEnd's founder Cameron on how they approach IoT, explore some case studies and engage in a live Q&A


14.30 - 15.00

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Packaging - your consumer’s new best friend?

Jean Richard Maguet, Mizenboite

« Hi there, I recognise you. Did you like the cheese you bought last week? Here’s a recipe I found online that uses this type of cheese. »

 Smart packaging is opening up a new world of consumer services and interaction - moving away from traditional segmentation methods and towards automated personalisation for every individual. At this session, we will deliver the key success factors - both short and medium term - to offer your customers a seriously smart packaging experience. What could the future look like for your packaging?...

Ecopack Stage

10.30 - 11.00

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Eliminating the idea of waste; How businesses are embracing recycling as an opportunity

Laure Cucuron, General Manager, TerraCycle Europe


An insight in to why companies are moving away from the easy and profitable linear model by making products that are recyclable.  Learn how recycling, consumer involvement and awareness, and using storied plastics like those collected from beaches, oceans and waterways can really help to unlock a brand's potential. Case studies will demonstrate exactly how leading brands like Head & Shoulders and Fairy are successfully adopting this approach by partnering with TerraCycle right now. 


11.15 - 11.45

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Paper Cup Recycling and the Latte Levy

Todd GasparikVP of Business Development, Smart Planet

The goal of the Latte Levy is noble; to prevent more than 2.5 billion paper cups from ending up in the landfill. What are the considerations, implications and possible solutions for brands and their supply chains? Let’s discuss different perspectives using case studies and high-profile examples to illustrate how the problem is being addressed.


12.00 - 13.00

How to tackle the packaging problem - insights from brands, recyclers and Local Authorities’

Panellists: James Piper, Managing DirectorEcoSurety, Trewin RestorickFounder & CEOHubbubPlastic Expert, Lee MarshallCEOLARAC, Sanjay Patel, Founding Partner, Simple Better Human


In recent months Michael Gove has been “haunted” by Blue Planet II, Phillip Hammond mentioned single-use plastics in the Autumn Budget and even Teresa May has committed to take a tough stance on single-use packaging in the new 25 year Environment Strategy. Meanwhile industry has been considering deposit return schemes, a “latte levy” and how to improve recycling “on the go”. 

There has been very little change in packaging legislation in the last 20 years, are we on the precipice of a major shift? Ecosurety will be chairing an expert panel session on how to tackle the growing problem created by packaging at the end of life. Come along to ask a question, hear views from the panel and stay up to date with a fast-moving policy area. 


13.30 - 14.00

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Working Towards Sustainability: One Bale at a Time

David Coleman, Operations Director, HSM

Learn how leading European retailers and manufacturers are embracing environmental technology as an integral part of the recycling process to manage plastic waste as part of their sustainability efforts. Examples will demonstrate how companies, including the likes of Sports Direct, are benefitting from the use of environmental machinery, reducing their carbon footprint while simultaneously delivering operational and financial benefits including time-efficiencies, ease of handling and warehouse space saving, and by selling baled waste companies are using this technology to contribute directly to a circular economy. 

Label&Print Stage

Sponsored by:

11.00 - 11.45

Hosted by:

The Flexo Debate - Has the flexo industry done enough to keep its place in the printing industry?

Michal Lodej, Editor, FlexoTech Magazine, Mark Stanney, Technical Sales Director, Connect, Paul Horton, Graphic Services Manager, Parkside Flexibles, Jason Gilmartin, Senior Print Manager – Packaging & POS, ASDA, Tom Allum, Chairman, Abbey Labels

Panellists  will discuss whether advances in technology have done enough to help flexo to adapt to changing trends in the market today and in the future. Considering quality, speed to market and price, the panel will  look at whether flexo is still competitive against other printing processes.

 

 


12.15 - 13.15

The Big Print Debate - Is the label near to its best-by date - or is there more to it than meets the eye?

Chair: Mike Fairley 

Panellists: Paul Jenkins, Managing Director, ThePackHub, Stuart Kellock, Managing Director, Label Apeel, Mike UtleyDirector of Marketing and Product Strategy, Xaar, Kevin Vyse, Senior Packaging Technologist, M&S Food Group


Predicted to be worth maybe as much as £45bn worldwide this year according to some reports and consistently maintaining an annual growth rate nudging 5 per cent, taken at face value the label sector looks to be blessed with an enviable state of robust good health. 

Whilst flexo continues to be the sectors’ predominant print process, over one in every four self-adhesive labels are now printed digitally – and there is no doubt that the technology’s capability for delivering cost-effective short-run lengths and personalisation has extended the role played by the label from functional necessity to front-line marketing messenger. Not only highly proficient at multi-tasking but smart with it too: interactive labelling is set to account for almost one-third of the overall value of label sales by the end of this year. 

Positive though the labelling sector’s prospects going forward may appear to be, however, the same drivers that have helped to create its current momentum might be the ones to impede its future growth. With consumers increasingly encouraged to take authenticity and provenance into account in reaching a purchasing decision, it’s questionable as to how much information can be practicably contained within such a relatively compact item of packaging real estate. Indeed, could what a label has to tell us be better communicated via mobile technology rather than printed text and graphics? Meanwhile, direct digital print technology could further challenge the label’s future viability; even to the point of arguably redefining it as superfluous over-packaging.

Considering whether a label is defined by its size, its scope or the purpose it serves provides the basis of a lively debate – chaired by the highly respected labelling sector guru Mike Fairley - and one that will be made all the more stimulating and rewarding through direct audience participation and interaction with the panel made up of industry specialists. It’s a debate that’s simply too important to miss, so make a date in your diary now!


13.30 - 14.00

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Inspirational Connections : Consumer Added Value

Carol Hammond, VP Innovation, Multi Packaging Solutions

The application of interactive technology in today’s packaging arena is gaining traction, will it be a long term game changer or a short term gimmick?

Carol Hammond, VP Innovation at MPS, will explore these questions and cover how these rapidly changing technologies can be applied to everyday packaging to deliver both consumer and retail benefits. The technology offerings that will be discussed will include Coding, NFC, Portal and Cloud based links that can be activated from packaging by smart devises. Example activations will be shown and discussed.

Consumers are technology aware but the route to engagement has many hurdles including the selection of the ‘right’ technology, how to achieve consumer initial activation, the provision of an engaging experience, repeat use and maximising the benefits from the resultant data.


14.30 - 15.00

GDPR: Myths, Madness, Mayhem or Massive Opportunity?

John Heffernan, Director, Red Live Media

This session will focus on a Guide to GDPR – the General Data Protection Regulations – to dispel all the Myths and highlight the brilliant opportunities available.

With key case studies, tips, hints and recommendations, the session will provide all attendees a clear plan of actions to be GDPR compliant well in advance of the 25th May “deadline”. 

Packaging News Stage

11.00 - 11.30

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Case study: Thorntons’ transformation programme

Simon Foster, Group Managing DirectorYorica; Richard Taylor, Managing Partner, Brandon

Brandon is a creative agency that helps to reboot established FMCG brands. Brandon’s Managing Partner Richard Taylor will be joined by Simon Foster (ex-Thorrntons Sales and Marketing Director) to take you through the Thorntons transformation programme and highlight the key steps to helping marketers reboot their FMCG brands in order to stay relevant and grow in a rapidly changing world. 


12.00 - 12.30

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Getting talked about by people who talk – Anthem’s ‘Live Your Break’ Connected Pack Campaign for KITKAT

Rob Hollands, Managing Director, Anthem

Building on the tactical ‘one off’ promotions of the past towards a longer-term platform that can support multiple campaigns over time, Anthem’s ‘Live Your Break’ campaign engages different millennial traveller communities by encouraging them to share their ultimate travel break dream.  The agency developed the strategy, line and platform for the shareable, connected pack campaign and created further engagement via a gift with purchase as well as a full toolkit to support the launch and implementation. KITKAT is a brand that is about breaks and helping people enjoy their breaks to the fullest. Travel is the ultimate break as we step out of our daily routines and the KITKAT brand is perfectly placed to connect with travellers.  More than ever before, Millennials are turning towards travel as they place a higher value on experiences over material objects. Experiences have become the new currency of life. This campaign allows KITKAT consumers to capture and share a place they want to visit and things they want to experience in their life


13.00 - 13.30

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The story behind the Fanta spiral bottle

Gregory Bentley, Bentley Packaging

One of the key figures behind the Fanta spiral bottle, Gregory Bentley, will outline how the project came together highlighting:

- Design but only if you need to, not just because you want to.

- Working with a complex company structure.

- Aligning the needs of all involved parties.

- Working with passion and dedication.

www.bentleypackaging.com


14.00 - 14.30

mpa

Metal packaging’s environmental scorecard

William Boyd, Director and Chief Executive, Metal Packaging Manufacturers Association

The backlash against plastics stirred by David Attenborough’s Blue Planet series will not have come as a shock to anyone with an interest in packaging.  Disturbing images of ‘plastic islands’ have been in circulation for some time, but while for many they could be easily dismissed as fake news, Blue Planet exposure has given the situation greater credence. The resulting furore plays well to the current drive to push climate change and environmental concerns higher up the political agenda.

Environmental responsibility has long been at the top of the metal packaging sector’s agenda, and the sector welcomes this renewed momentum. This presentation will examine how metal packaging ‘scores’ against the increasing environmental expectations of consumers, the regulators, the packaging supply chain and other interested parties.