Paula Teader and Emma Jones, Directors, Redshoe
Speakers: Sam Ellison and Emma Jones, managing partners, Redshoe
In this seminar, Sam Ellison and Emma Jones, Managing Partners at Redshoe Brand Design, will highlight and discuss several key factors challenging the food and beverage industry that are having a significant impact upon packaging design. They will demonstrate how brands are embracing these challenges and showcase a number of inspirational concepts and designs that are winning with consumers.
They will also provide ‘top tips’ on how to put consumers usage at the heart of design - to create effective and relevant memorable purchases and user experiences that build brand awareness and drive brand loyalty. Also on the agenda, will be how function, form and design work together to deliver more meaningful packaging solutions, that demonstrate a deeper understanding of the key elements influencing and driving consumer purchasing decisions.
1. PROVIDE AN INSPIRATIONAL INSIGHT INTO HOW BRANDS ARE EMBRACING FOUR KEY TRENDS THAT ARE FUELING THE WELLNESS LIFESTYLE & DRIVING INNOVATION IN NPD AND PACKAGING DESIGN.
2. DEMONSTRATE HOW BRANDS ARE EMBRACING THE CHALLENGES OF FOOD AND PACKAGING WASTE – THROUGH INNOVATIVE STRUCTURE & GRAPHICS USED IN DESIGN.
3. DELIVER TOP TIPS ON HOW TO BUILD RICHER EXPERIENCES FOR CONSUMERS – LOOKING AT INTUTIVE DESIGN AND UNIIQE FEATURES THAT TRULY ADD VALUE TO PRODUCTS.