Already exhibiting

Empack 2018

Wednesday 28 February: 10:00 - 17:00
Thursday 1 March: 10:00 - 16:00

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Thank you for choosing to exhibit

Now that you have booked, you can start accessing your marketing tools included in your stand package. Proactive exhibitors will gain more exposure and ultimately attract more online and show visitors. After booking your stand, you should have received ‘My Easyfairs’ account login details.

If you need assistance or have not received your login details, please contact: Charlotte Fewlass: +44 20 3196 4417, or via email: charlotte.fewlass@easyfairs.com

We are delighted to be able to offer our exhibitors and visitors access to our new smart badge technology!

All visitors will receive a ‘Smart Badge’, which they will be able to use to touch the badge reader on your stand to receive information about your company.

You will then be sent the details of the visitors who have scanned the reader!

exhibitor manual

We will put together a comprehensive guide to the technical services available at Empack 2018. We suggest that exhibitors study in detail all the services available and follow the instructions. This particularly applies to the application deadlines on each order form.

The exhibitor manual will be emailed to you, please contact beth.kelly@easyfairs.com.

forms

Order forms are available to download from your My Easyfairs. Please retain copies of everything for your own records and have them with you onsite during build-up. 

You can login to your My Easyfairs here, please contact charlotte.fewlass@easyfairs.com if you have not received your login details.

Marketing & PR campaign

The marketing & PR team at Packaging Innovations 2018 would like to welcome you on board as an exhibitor. You now have the opportunity to fully maximise the success of your exhibiting investment.

Below is a list of complimentary Marketing and PR tools available to you; we strongly advise that you take advantage of these tools and maximise your visibility before, during and after the event. Please note - these tools are all included in your stand package, so don't miss out. Make sure your time at the event transforms your business.

If you have any questions, please contact charlotte.fewlass@easyfairs.com

 

button

Download various buttons & banners to add to your email signature. We will also send you a personalised banner with your stand number on it.

fp

We will send you a floor plan with your stand highlighted, so those you invite know exactly where to find you at the show.

blurb

A ready–to-use blurb for Packaging Innovations, highlighting the key reasons to attend, to include in your newsletter or website. 

pr

A dedicated PR team will help you get free editorial through leading press outlets pre and post event.  

in

We will send you 100 complimentary personalised postcards to mail to your most valued clients/prospects to invite them to visit your stand at the exhibition. 

secure

Easyfairs will send up to 100 personalised invitations on your behalf, to your UK database, free of charge through our mailing house 

vip

We will invite on your behalf your top 20 clients/prospects to attend as your VIP guest. The invitation will appear as though it is from you and it is a great way of getting those you really want to attend the show. Everyone likes to be treated as a VIP! 

reg

Use your unique registration URL to track who has registered to see you at the show. Add it to your email signature, use on social media and send to clients directly. You can create as many links as you like and track them via your My Easyfairs account.

code

We have created a HTML email so you can promote your stand easily through your own email system. Simply add in any further information you want and link the registration buttons to your trackable registration links. 

Exhibitor Tips

BEFORE SHOW 

  • Invite clients and prospects to your stand
  • Give them a reason (drinks/new products)
  • Make people aware of your attendance 
  • Email signatures
  • Pre-event communications
  • Newsletters/blogs/website
  • Make the most of P.R. 
  • Set your objectives/measurable targets
  • Put one person in charge!

SHOW CHECKLIST

  • Show tickets/exhibitor passes
  • Accommodation
  • Staff catering
  • Storage
  • Staff rota
  • Staff uniforms/badges
  • Pens, paper, lead forms, business cards

TALKING TO VISITORS

  • Think about your opening question
  • Open, engaging…
  • Don’t waste time
  • Quickly identify good prospects and bad prospects
  • Be enthusiastic

MANAGE YOUR LEADS

  • Record and classify (Hot/Warm/Cold)
  • Use Easyfairs tools
  • Pen and paper
  • Notes on business card
  • Be ledgible 
  • Specify who is responsible for them?
  • FOLLOW UP

 

BODY LANGUAGE

  • First impressions count
  • People who make more eye contact are perceived as more intelligent
  • Faster speakers are judged to be more competent
  • Dressing smartly communicates success
  • People make assumptions about others based on their choice of shoe
  • People buy from people

 

DAILY STAFF BRIEFING

  • Reaffirm exhibition goals
  • Agree target for the day
  • Review stands effectiveness
  • Share market intelligence
  • Address any staff issues
  • Allocate break times

Exhibitor competition

The exhibitor who brings in the most visitors through the marketing tools will win our exhibitor competition.

Let your contacts know that you are exhibiting at the event, invite them to be part of it and win some great prizes in the process!

What you can do to get your contacts to your stand:

  • Send your 20 VIP contacts to charlotte.fewlass@easyfairs.com ASAP
  • Send your 100 UK addresses for the secure mailing to the above email ASAP
  • Include your trackable registration link on your email signature, use it on social media and send directly to clients

What you can win!

  • A crate of Champagne awarded on your stand at the event
  • A post-show email to our entire (3rd party opt in) data base of packaging professionals
visit connect

What is Visit Connect?

This is a system developed by N200 for exhibitors to collect and manage visitor data. The software comes as a downloadable app for smartphones and a web portal accessed through My easyFairs. 

The visitor badges will be printed with QR codes. You can scan these codes with the N200 Visit Connect app available for Android and iPhone. The data is linked to the web portal, which allows you as an exhibitor to view and follow up on your leads.

To download your Visit Connect App and start using it, please contact a member of the easyFairs team: Charlotte Fewlass, email charlotte.fewlass@easyfairs.com, +44 (0)20 3196 4417. 

If you have EasyGo Leads or Plus the Visit Connect email will be sent to you around a month before the show.

To find out more about what Visit Connect is, please watch the video.

 

How do you use it?

You will receive an email from N200 entitled ‘Welcome to Visit Connect’, which provides you with your link to download the app, and create your login and password. This will automatically link to your N200 account, where all data will be gathered.

You will automatically be able to set up three ‘licences’. A single ‘licence’ gives you the ability to set up the scanner on a single smartphone device or iPad. This will give you unlimited badge scans on that device.

If you require more licences, please contact Charlotte Fewlass, who will be able to upgrade your account.

Please note a single activation is £150.

Exhibitors on EasyGo Leads will have 1 licence as part of their package

Exhibitors on EasyGo Plus will have 3 licences as part of their package.

 

Setting up your scanners, setting targets and assigning actions to leads

To make the most of this system, we highly recommend you to set your scanner up a few days before the show, and spend some time setting targets and assigning actions.

If you set targets for the number of leads you plan to generate during the event within the system, this will enable you to monitor your performance, identify trends, and analyse actions to be taken.

You can also assign ‘categories’ for leads so that you can filter them while you are at the event, saving you the hassle after the event of deciphering the different contacts you have received. For example, you can flag some contacts for follow-up meetings, some for emails about a certain product, etc.

Once you have set up your account, you can access the web portal using the following link: https://visitconnect.n200.com/

For full details about how to use and make the most of the app, please see this guide.

 

Accessing your data after the show

The Visit Connect portal will give you access to your leads, as well as your follow-up actions; see 'Browse Leads'.

 

Don’t want to use your iPhone or Android phone?

iPads are available to hire; simply order them via your My easyFairs account. If you have any queries with this, please contact: Beth Kelly, email beth.kelly@easyfairs.com, +44 (0)20 3196 4331.

Warning

Warning

Show Data

It is increasingly common for exhibitors to be approached by third party companies purporting to, or giving the impression that, they have access to the show’s attendee list. Please be aware that we do not pass on our data to ANY third party, so please note that these claims may be fraudulent. If you have any concerns at all, please contact a member of the team.

It also has been brought to our attention that fraudulent companies have been contacting our exhibitors under the guise of working with Easyfairs and offering ‘free advertising opportunities’ and claiming to be our preferred accommodation supplier.

You can find further details about these companies here - http://www.aeo.org.uk/expoguide. If you have already fallen victim to this fraud there is also lots of advice here for how to deal with it.

Please note that the Empack Official Show Guide is produced by Packaging News and Easyfairs, and any contact made by other companies claiming to produce the Show Guide should be ignored