Turn your oven/BBQ cooking bags into ‘bags of flavour’
AN OVENABLE cooking bag which uses herbs and spices to flavour the food while cooking is the latest product from innovative food packaging manufacturer Sirane.
Bags of Ideas – a new campaign from Sirane aimed at showcasing our cooking bag solutions – will feature the flavoursome addition to our BBQ/oven cooking bag range: and it is cooking bags which will form the focus of our stand at Packaging Innovations at the NEC, Birmingham, from March 1-2.
The new addition uses a blend of kilned beech mixed with frozen herbs and spices, which are placed in a sachet and slipped below the bag’s siliconized layer.
COOKING BAGS: Bags of ideas, bags of potential...
BAGS of Ideas – a new campaign from Sirane aimed at showcasing our varied cooking bag solutions – will form the focus of our stand at Packaging Innovations next month. Sirane offers a wide selection of cooking bags – from oven to microwave, BBQ to sous-vide and incorporating flavoured cooking bag options – there’s something for everyone. Bags of Ideas brings everything together under one banner, in one simple to use catalogue, and helps guide the customer through the process of choosing what works for them.
THINKING-PACKAGING: Read our digital magazine - all our latest news
READ our latest edition of Thinking-Packaging..... available now. Inside the digital magazine are details of our new Bags Of Ideas campaign, as we look to take our cooking bag offerings to the next level, as well as a round-up of news from Sirane including Sirane North America beginning full production, and news from Sirane Vostok and their plans for manufacturing in Russia.
Anti-microbial absorbent packaging gives two days extra shelf-life to diced beef in trials with leading processor
ANTI-MICROBIAL absorbent packaging from Sirane has given diced beef two additional days’ shelf-life in recent trials with one major UK meat processing company. The independently-run trials showed a two-day increase from nine to 11 days on the shelf-life of the packs containing Sirane’s ABM pads compared to existing packaging. This is just one of many successful trials...
Soft-fruit a launch pad for Sirane North America as manufacturing begins
SIRANE’S new manufacturing facility and offices in Mexico are now up and running – with manufacturing having begun in earnest within the last month. Absorbent fruit pad production has now begun at the site in Guadalajara after months of planning, using machines shipped over to Mexico from the UK. And while the initial focus will be on the soft-fruit market, the ambitious team at Sirane North America have longer-term plans to actively develop other markets, including other food packaging areas and medical & healthcare.
US cooking bag distributor adds retail pack to its range
FOLLOWING a huge amount of interest in their ‘grab and go’ over-the-counter cooking bag programme, Sirane’s partners in the US have now launched a cooking bag retail pack.
Elkay Plastics’ Ready. Chef. Go!’ concept – which offers retailers a range of cooking bags and a choice of sauces and flavoured butters to offer as either over-the-counter sales where the customer chooses their combination or pre-prepared ‘grab and go’ meals – has taken off in the last 12 months, having been adopted by many US grocery stores chains.
Grocers around the United States - and the world over – have benefitted from offering fresh, packaged take-home meals for their customers to cook themselves by packaging their raw seafood, meat, and produce in ready-to-cook Ready. Chef. Go! bags or similar.
The self-seal steam-cooking bags provide the ultimate in convenience to customers; they can cook in either the oven or microwave and can be used to create healthy, fresh, and delicious meals in as little as three minutes without virtually any food prep or clean up needed.
While customers have enjoyed purchasing these convenient meals from their grocers, they have been asking to buy the bags by themselves to craft their own recipes and meals. It’s a product we often get asked for – with inquiries often received from the US & Australia.
Elkay’s Ready. Chef. Go! bags are now available for sale online direct to all US-based customers at www.readychefgobags.com for a pack of six bags, priced at just $5.99. Each retail pack includes an insert that has product usage instructions, recommended cooking times for the oven and microwave, and six simple but tasty, kitchen-tested recipes.
www.readychefgobags.com has additional information, cooking tips, and more recipes.
Matthew Banghart, Elkay’s director of Ready. Chef. Go! sales, said: “Ready. Chef. Go! retail packs capitalise on consumer demand for do-it-yourself meals and recipes.
“Now customers can take advantage of the speed, convenience, and versatility of Ready. Chef. Go! cooking bags while crafting their own recipes and infusing their own creativity.
“While cooking at home typically takes planning, patience, and dedication, Ready. Chef. Go! bags reduce some of those frustrations with speedy cooking times, little clean-up, and by removing the guesswork of cooking. “With Ready. Chef. Go! bags, anyone can be the home chef and create fresh and delicious meals, regardless of their experience in the kitchen.”
Elkay Plastics is the exclusive US distributor for Ready. Chef. Go! bags and is well renowned for their wide breadth of quality products for the foodservice and grocery industries. Based in Commerce, California, they supply into food service, industrial and healthcare markets. The company has seven additional US sites, and also supplies into Mexico and Canada.
Ready. Chef. Go!’s in-store programme – the success of which prompted the move into offering retail packs direct - uses Sirane’s self-seal steam-cooking bags to package food including fresh seafood with flavoured butters as ready meals. The programme has proved very popular – one store trial in Idaho in 2015 saw a 48% increase in seafood sales.
Meals such as Salmon & Asparagus with Brazilian Garlic Butter, Tilapia and Green Beans with Parmesan & Black Pepper Butter, and Peeled Shrimp with Garlic Scampi Butter were created and offered to shoppers as a ‘grab-and-go’ fresh seafood ready meal. Meals were also offered over-the counter at the seafood counter, where customers could choose combinations.
Other butters offered include Creamy Bacon Srichacha, Maple Bourbon and Thai Coconut Curry, while sauces offered include Pineapple Teriyaki, Thai Red Curry and Lemon Dill.
The programme comes with a host of marketing materials – including badges, counter displays, floor pads, and large store banners – as well as training and support.
Sirane offers cooking bags direct to end users in the UK under the Thinking-Cooking brand. Thinking-Cooking products, which are available from www.thinking-cooking.com, include oven/microwave steam-cooking bags, slow-cooker liners, nylon roasting bags, deli-bags, absorbent oven-grill liners, potato bakers and fresh produce shelf-life bags.
A number of supermarkets and retailers across the world also use the bags to add value to their sales, and offer consumers a convenient way to taking food home and cooking.
For more information on the cooking bag programme in the US, visit the Ready. Chef. Go! website, at www.ReadyChefGoBags.com or e-mail email@example.com.
For more information on any Sirane product, call +44 1952 230055.
Food packaging will be Sirane's focus at Packaging Innovations
PACKAGING Innovations 2016 at the NEC in Birmingham will be an opportunity for Sirane to showcase some of our newer and more innovative product ranges.
The show – which runs from February 24-25 and incorporates Contract Pack and Eco Pack – is the UK’s largest packaging show, and focuses on developments across the supply chain.
And we have some great developments to share, including a major development in anti-microbial food packaging and an exciting new product that’s still top secret…
Jeremy Haydn-Davies, sales director, said: “Packaging Innovations is always a popular and busy event, and this year we’ve decided to make the focus of our stand food packaging.
“Food packaging is a significant part of Sirane’s business, and we’ve got some stunning innovations to share at Packaging Innovations, including anti-microbial packaging which can be used to extend the shelf-life of meat, fish and poultry as well as soft & delicate fruits.”
Sirane’s new Dri-Fresh ABV pads for fruit and ABM pads for meat, fish & poultry contain a blend of natural bio-flavonoids and organic acids which work together to extend shelf-life. Together with the absorbency within the pad, they offer an outstanding level of protection.
The technology can be supplied as standard absorbent pads or incorporated into any of our other pads including our odour-absorbing pads, cushioned pads for soft-fruit etc. The ABM/ABV technology is activated by moisture – so only functions when needed.
Simon Balderson, Sirane MD, said: “There are obvious differences between meat, poultry, fish and fruit, in terms of the way they degrade and what causes the degradation to happen.
“However, there are also similarities meaning we’ve been able to modify the technology and the solutions we have developed to cover differing markets. Soft-fruit, with little in the way of protective skin, is vulnerable to fungal and bacterial degradation. Similarly, with meat, fish and particularly poultry, reducing microbes and bacteria can be hugely beneficial.
“These benefits are not only the physical appearance and extended shelf-life of the product, they can also be enhanced food safety, again particularly relevant to the poultry market.
“The combination of flavonoids which are anti-oxidants and anti-microbial, with organic acids including citric acid and ascorbic acids is harmless, as all elements are found naturally within fruit. It is clean, simple, and effective. Nature itself often has the answers.
“This complements our existing shelf-life extending technologies, including odour-absorbing pads, absorbent cushioned pads, anti-fungal pads, ethylene-absorbing pads and labels and more – and it is perfect for soft and delicate fruit, poultry and seafood.
“People have tried, and failed, in the past, to make anti-microbial packaging… but the major difference here is the method of delivery. With the anti-microbial integrated into the pad, and activated only when needed, it gets efficiently to the heart of the problem.”
Other food packaging areas which will be on show at the exhibition include oven/microwave cooking solutions, including steam-cooking bags, nylon roasting bag materials, oven/BBQ bags and multi-compartment steam-cooking bags.
Our range of cooking bags can be used in many ways, including pre-packed ready meals, over-the-counter, grab and go and more. We even offer them in retail packs to sell.
We’ll also have our materials suitable for crisping food in the microwave, including susceptor boards, susceptor film etc – which are perfect for the food-to-go/convenience sector.
“Sirane’s a manufacturing company,” said Simon Balderson, “but we’re also a development company. We thrive on a challenge, we like to make things that other people can’t. We’re happy to talk to people looking for a company to take on a development project.
“If you’ve got a problem within your packaging, or want an ovenable or microwaveable packaging solution, Sirane’s the company that can help you achieve your goals.”
Sirane has three other divisions: medical & healthcare; horticultural and industrial. We would still welcome any visitors/inquiries on the stand relating to any of these sectors.
Our medical & healthcare sector offers a range of products including compliant specimen transportation products, autoclaving/sterilisation bags/pouches and non-slip theatre mats. Products in our horticultural division include compostable plant pots and absorbent pouches, while in Industrial products include nylon bitumen bags and biohazard waste bags.
“Our whole product range is vast,” said Jeremy Haydn-Davies, “and we invite people to come and see for themselves all the many things that we can offer. From absorbency to oven-ready packaging, nylon to flower packaging, we have so much to offer.”
For more information, email firstname.lastname@example.org. Sirane’s stand at Packaging Innovations at the NEC, which is February 24-25, is F22.