In a world driven by aesthetics and commercialism, packaging is becoming more and more important to producers and agencies. As a direct link to the consumer, it represents a crucial communication tool in the marketing mix. Persuasive packaging is effective even in e-commerce. If you want to tap into and fully exploit this profitable potential, you should definitely keep our upcoming shows in mind!
On 5 & 6 April 2017, the leitmotif of “Design meets Technology” will run through all three of Easyfairs’ top packaging shows: Packaging Innovations, Luxury Packaging and Label&Print. We've gathered the packaging industry's most essential topics and trends all under one roof: everything that entrepreneurs, agencies, designers and retail representatives stand to profit from – as well as product, marketing and brand managers! Stretching across some 6,500 m2, the event will transform the Arena Berlin into a stunning Design Hub. Earlier this year, the impressive venue enjoyed enormous popularity with its lifestyle trade fair, Bread&Butter.
Packaging Innovations will be the most
significant event and showroom for
inspirational and luxury packaging, brand
building, design and technology.