Mark van Iterson

Jaarbeurs Utrecht
Utrecht, Netherlands
10 - 12/04/2018

Mark van Iterson


Mark van Iterson

 Mark van Iterson - Director Global Heineken Design

DESIGNING THE FUTURE

See how Heineken became one of the most innovative beer brands on the planet, while it actually never changes the beer itself. Understand how to balance global consistency, with continuous agility to keep the brand engaging and lively. Learn how small and quick experimentations can lead to large scale progressive propositions. Packaging is key in all this, and is the green thread in all Heineken activations around the globe.

 

About Mark van Iterson

Mark van Iterson is an industrial design engineer by education. After 13 years in design- and brand consultancy, Mark joined Heineken in 2005. He is responsible for all design and concept development for the Heineken brand worldwide. In the rather traditional beer category, Heineken sets itself apart by its progressive and innovative drive. Design and innovation are key to enhance and elevate the beer experience, build brand equity, create future business concepts, and engage and excite consumers.

Mark is at Heineken head-office for example responsible for all designs around the global ‘open your world’ campaigns, the iconic Heineken Star bottle, The SUB, but also more experimental activations like the crowd-sourced vision of the future bars at Milan- and London Design Week.