We offer our exhibitors a platform to launch or develop their business.
By geo-cloning successful events in new markets, we offer our exhibitors a very powerful proposition; a platform for them to launch or develop their business abroad. Because the events basically conform to a similar format in all markets, participation is easy and the service very personal. Moreover, content features that work in one geography tend to work in others, since the target communities are similar.
Easyfairs’ success with geo-cloning is based on two exceptional and complementary competitive advantages: strong brands and a network of offices that have deep market knowledge as well as research and development capabilities.
We have successfully applied these principles to several brands:
The approach can be applied to consumer brands as well as industrial. We are geo-cloning our Second Home event, designed for people who already own or are thinking about investing in a second residential property, as well as recreational properties. This event, in collaboration with Fairs Consult, is already a success in Brussels, Ghent, Antwerp and Utrecht and is currently expanding into the German market with events in Munich and Düsseldorf. Further venues within Germany , Austria and Switzerland are being planned.
Easyfairs is expanding beyond Europe to become a global leader in organising events for niche markets. Our StocExpo and Tank Storage events form the world's largest portfolio of events for the bulk liquid storage sector. They bring together the terminal operators, manufacturers and suppliers who are redefining the strategic vision and technical requirements for tomorrow's terminals.
StocExpo, which has been an Easyfairs brand since 2011, alternates annually between Europe's oil and gas storage capitals, Antwerp and Rotterdam. Other annual conferences and exhibitions in the portfolio include Tank Storage Asia (Singapore), Tank Storage Middle East (Abu Dhabi) and, most recently, Tank Storage Germany (Hamburg). Plans are underway to expand into additional markets in the Asia-Pacific region.
With the healthcare sector a dynamic and demanding marketplace, Easyfairs has acquired a series of industry related events in Belgium, with the potential to expand in other countries.
We launched the first edition of Soins & Santé in Namur, capital of Wallonia, Belgium’s second largest region, in April 2013: the region’s leading event brings together suppliers of materials and services with care professionals in hospitals, rest homes, crèches and institutions for the handicapped. Since then we have built a national portfolio by acquiring Expo60+ in Mechelen, the top event in Flanders focused on care for the elderly; Healthcare Brussels, focused on residential and home care; and a 50% share of the Brussels-based biennial dentistry event, Dentex. We have further acquired the digital platform MedCare.
With current demographic trends and financial pressures on healthcare providers continuing into the foreseeable future, we are currently investigating and pursuing further acquisitions in the sector.
Easyfairs has established its clear leadership in the hotel, restaurants and catering market (“horeca”) in Belgium and Scandinavia.
Horeca Expo in Ghent, Belgium is the country’s top event for food service outlets and institutional caterers. This flagship trade event attracts more than 650 exhibitors and welcomes some 50,000 professionals.
In Sweden, Denmark, Norway and Finland we offer the upmarket Restaurangexpo with an unrivalled reputation, largely thanks to the comprehensive seminar and speaker programme, which every year attracts celebrity chefs, sommeliers and successful restaurant entrepreneurs. These four Scandinavian countries are also home to the on-trend horeca event Fastfood & Café, which focuses on the rapidly changing sector of modern fast food and food-on-the-move catering.
It is only a matter of time before these highly successful events are geo-cloned to new markets.