The easyFairs® concept: trade shows for people who simply want to do business.

We set up easyFairs to satisfy specific visitor needs that are not always addressed by traditional trade shows an exhibition.

These big events are typically large and unfocused, with more exhibitor stands than visitors can (or want to) see. On the other hand, they are typically infrequent in a business environment where everyone is working at internet speed, so they are not an effective way to keep abreast of the changes in their industry.

Perhaps most important of all, travelling long distances to attend a show is a drain on visitors’ precious time.

All of this means that visitors are often not in the right frame of mind to do business when they attend a show.

If visitors are unhappy, the exhibitors are doubly so. The return on investment is uncertain, whether you are an SME confined to the show’s sidelines, or a major corporate that feels compelled to build a big stand to match the competition.

A fresh approach

easyFairs offers a fresh approach. The easyFairs concept is to make trade shows time & cost-effective for all participants:

  • Designed for the goals-oriented visitor
  • Takes the show to the heart of the market
  • Easy professional face-to-face contact
  • Easy peer networking
  • Easy and rapid knowledge transfer
  • Catalyst for easy change and progress in the visitor’s business
  • Green: all stand modules are reusable

From the visitor’s point of view, we make it easier to find new solutions and source new suppliers – but with the confidence that only face-to-face contact brings.

From the exhibitor’s point of view, we take the show to the buyers, making it easier to build relationships with existing customers and to penetrate new markets – all at a transparent and low price while placing minimum demands on staff time. The stand is pre-built and ready for business, and an easyFairs show usually lasts just two days.

Our objective is not to get anyone through the doors but rather to deliver the optimum ratio of quality visitors (essentially, buyers and decision makers) to exhibitors.

The easyFairs concept gets back to trade show basics – but in the modern context.