easyFairs trade shows bring people together face-to-face to do business.
In today's economy, specifically in the packaging industry, it's easy to forget the importance of listening to a potential customer's needs in person and helping them to understand why your company is the best choice.
"Yorkshire Packaging Systems look forward to participating in the easyFairs show every year for a few key reasons. Firstly, the exibition does exactly as it says on the tin - it is an extremely easy show to exhibit at and also to visit. Setting up is always straightforward for us and all visitors can get round the whole exhibition in a matter of hours without trawling round and round several halls. Secondly, easyFairs is cost effective for us as it is relatively inexpensive and yet always delivers - we have always had direct business from every easyFairs show we have done."
Glyn Johnson, Managing Director, Yorkshire Packaging Systems Ltd.
Trade fair visitors attend in order to talk directly to you, the potential suppliers, to discover innovations and to place orders. Our visitor promotion activities carefully target key buyers in the industry and prepare them to expect a high-calibre source of suppliers. So, just by walking through our doors, each visitor shows serious interest... and this is why you need to be there!
"As the largest specialist print finisher in Europe supplying many blue chip packaging companies, Clinical have been exhibiting with Easyfairs for many years now and the recent Packtech exhibition was as successful as always due to the number of quality visitors attending the show. The organisers are very professional in the show setup and pre-show marketing."
Jamie Court, Managing Director, Clinical Print Finishers (UK) Ltd
Have a look through the Post Show Report from the Packaging & Print Portfolio 2012, where you will find exhibitor and visitor feedback about the show, statistics in relation to attendance and a sample of the visitors that the show attracted, as well as the media reach and associations that support the show.
If you're still sceptical, though, please take a moment to read some of the details below - and maybe even contact a member of the sales team for more information.
PACKTECH is the UK’s leading annual packaging machinery event which is co-located with four other packaging events. This means in additional to the traditional packaging machinery visitors, you will also see a new audience, such as Marketing Managers, Brand Owners and those responsible for the finished packaging.
easyFairs trade shows are cheaper than you think
The starting price for a stand at one of the easyFairs Packaging shows is only £4,100, which is less than what a full page advert costs, and this doesn't take into account the discounts for early bookings.
For this low fee, you not only get a fully built stand, you also benefit from our extensive marketing campaign. If you disregard the value of the advertising and support, you can still calculate that each potential contact, with 4554 buyers, only costs £0.90 per person! That's not expensive - have a look at the Prices and Packages page for more information!
easyFairs will take care of everything but the actual selling
Trade shows provide permission marketing, which means the visitors actually WANT you to talk to them. They are there expressly to source new products, which makes this investment of your resources extremely effective.
On the organisation side, we make sure your participation goes as smoothly as possible. Months before the show we're working hard behind the scenes to ensure that the right people attend, so we can deliver you sales leads in the form of visitors.
The visitors are your potential customers
According to our independent visitor research, conducted by BIG, 98% of visitors to the show found it very worthwhile or worthwhile, with 91% saying they will return next year, providing you with a targeted audience to pitch to.
79% of visitors identified new suppliers
Because the people who attended the easyFairs Packaging & Print Portfolio 2012 came to search for new products, it comes as no surprise that, when asked by BIG, 90% of visitors said that they would be placing an order or influencing an order based on their visit to the show. In other words, "buying".
So why exhibit at the easyFairs Packaging shows?
Firstly, PACKTECH 2013, with four other co-located shows: PACKAGING INNOVATIONS, ECOPACK, CONTRACT PACK and PRINT INNOVATIONS, is simply the UK's premier event for packaging.
Over the years, easyFairs has continually increased the visitor attendance and the importance of the show within the industry.
We take pride in delivering a key visitor audience to our exhibitors during the two-day event, and also in supporting our clients before, during and after the show.
It is important that the entire industry is made aware of activities relating to third parties contacting exhibitors for entries into show guides. An example of one such guide is Fairguide. Find out more about this by clicking here.