easyFairs trade shows bring people together face-to-face to do business.
In today's economy it's easy to forget the importance of listening to a potential customer's needs in person and helping them to understand why your company is the best choice.
Trade fair visitors attend in order to talk directly to potential suppliers, discover innovations and place orders. Our visitor promotion activities carefully target key buyers and prepare them to expect a high-calibre marketplace. Then, just by walking through our doors, each visitor shows serious interest... and this is why you need to be there!
If you're still skeptical, though, please take a moment to read some of the details below -- and maybe even contact a member of the sales team for more information.
easyFaris trade shows are cheaper than you think
The starting price for a stand at one of the easyFairs Packaging shows is only £3,600, which is less than what a full page advert costs. For this low fee, you not only get a fully built stand, you also benefit from our extensive marketing campaign, which is detailed in our Post Show Report.
If you disregard the value of the advertising and support, you can still calculate that each potential contact with 4409 buyers costs less than £0.99 per person! That's not expensive!
easyFairs will take care of everything but the actual selling
Trade shows provide permission marketing, which means the visitors actually WANT you to talk to them: They are there expressly to source new products. That makes THIS expenditure of your resources extremely effective.
On the organisation side, we make sure your participation goes as smoothly as possible. But months before the show we're working hard behind the scenes to ensure that the right people attend, so we can deliver you sales leads in the form of visitors.
"The meetings we had in two days would take weeks to complete if you were to visit each client at their premises, making the show a fanastically effective use of time." Innavisions Plastic Packaging
The visitors are your potential customers
According to our independent visitor research, conducted by BIG, 71% of those interviewed were attending the 2011 show expressly to source new products.
This shows that, for the exhibitors who were at the easyFairs Packaging shows in 2011, it was indeed a "means to get sales leads" -- and an effective one at that!
76% of the visitors in 2011 said they would be placing an order
Because the people who attended the easyFairs Packaging shows in 2011 came to search for new products, it comes as no surprise that, when asked by BIG, 76% of visitors said that they would be placing an order or influencing an order based on their visit to the show. In other words, "buying".
Well, they knew before they turned up what they wanted to do!
So why exhibit at the easyFairs Packaging shows?
Firstly, PACKAGING INNOVATIONS 2012 - with four other co-located shows, CONTRACT PACK, ECOPACK, PACKTECH and PRINT FOR PACKAGING -- is simply the UK's premier packaging event for primary and secondary packaging!
Over the years, easyFairs has continually increased the visitor attendance and the importance of the show within the industry.
We take pride in delivering a key visitor audience to our exhibitors during the two-day event -- and also in supporting our clients before, during and after the show.
It is important that the entire industry is made aware of activities relating to third parties contacting exhibitors for entries into show guides. Examples include Fairguide and Expo-Guide: